“I had been out of the dating game for almost 5 years after breaking up with my long-term girlfriend. I did some casual hookups and just recently got ready to do some serious dating again. I had used Match.com.uk in the past and I was pleased to see that it was still around. I jumped and created my profile quickly. I received my daily matches and they were really good. A beautiful girl was suggested to me and we immediately started chatting on instant messenger within the site. We met, liked each other, and we’ve been dating for about a month now. Things are going pretty well, and I’m excited about the future.” Jones, 31, Berkshire
Match.com Review UK 2026: What Does It Cost?
As one of the oldest dating sites available today, was Match.com able to adapt to the latest trends and needs of the present generation? All about Match in the UK.
4.3very good
A dating site for singles looking for love and marriage that has matched people for over 20 years
- Matching singles for 20+ years
- Anonymous browsing for premium members
Relationships
Flirts
Finding love
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last updated
Estimated active members in the UK380,000
Women / Men
40% 60%
From£9.99/mo
Age
Match UK in 10 seconds
- An online dating site for singles on the lookout for love and marriage
- The site has a proven track record of matching singles for 20+ years
- Shows the number of similarities between two matches for a more enhanced dating experience
- Users reported being charged premium despite cancelling auto-renewal of subscription
- Premium members can access unique contacting features and browse profiles anonymously
- Has several contacting features such as voice calls and video dates
- Has a free-to-download mobile app. Learn more here
Is Match right for you?
Find out if Match is the right service for you or if there are better options.
Better than Match
Who is Match for, and not for?
Match is for…
- Singles looking for love and romance
- People who are fine subscribing to premium to access contacting features
- Singles who want to attend fun matchmaking events
- People seeking lasting relationships with like-minded individuals
…and not for
- Singles searching for erotic adventures and casual encounters
- Singles who don't want a traditional catalog style of online dating
- People who find it tedious to share personal details since profiles ask for a great amount of information
- Singles who want to find matches quickly
Match pros & cons
- You can send your Match profile to sister sites to increase matches
- Availability of profile builder for easier account creation
- Has a large user base, which means a higher chance of finding a perfect match
- Offers special discounts on their premium membership plans
- There is an influx of fake profiles and bots on the site
- Canceling subscription or turning off auto-renewal of premium membership can be difficult
- Low number of registered female members
- Getting refunds from the dating site can be challenging
What Match really costs in the UK
Compared with other dating services, Match is average-priced.
Premium Subscription
A membership for chat and other paid features. It renews automatically after the initial period at the regular price.Total
1 month
29.99 GBP / month
29.99 GBP
3 months
19.99 GBP / month
59.97 GBP
6 months
9.99 GBP / month
59.94 GBP
Our pick: 6 months for 59.94 GBP, that is 9.99 GBP per month, 67% less per month than 1 month.
Boost
Automatic renewal is for packages of 5 and 10 Boosts.
Boosts put your profile at the top of search results for several hours. Packages of 5 and 10 renew when the last Boost is activated.Total
1 credit
1.99 GBP / credit
1.99 GBP
5 credits
1.59 GBP / credit
7.95 GBP
10 credits
1.19 GBP / credit
11.89 GBP
Incognito
Incognito mode activates automatically after purchase for your chosen time period.
A separate add on for browsing invisibly for 24 hours or more. It starts after purchase and does not renew once used up.Total
1 day
1.99 GBP / day
1.99 GBP
1 month
9.99 GBP / month
9.99 GBP
Love Notes
These are credit packs with a lower price per credit in larger packs. The price table lists them separately from the Premium membership.Total
5 credits
1.60 GBP / credit
7.99 GBP
15 credits
1.33 GBP / credit
19.99 GBP
30 credits
1.00 GBP / credit
29.99 GBP
Match costs last updated on Oct 9, 2026
Payment options in the UK
Credit CardPayPalApp Store
No anonymous payment.With Match you cannot pay anonymously, the charge appears on your bank statement.
On your bank statement
Match, the service name shown on card statements
Match costs screenshot
After the initial period, your subscription will be automatically renewed for successive renewal terms at a non-discounted price. You may cancel this automatic renewal anytime from your 'My Account Settings' within two days. All prices are inclusive of VAT.
If you want to add more special features to your premium membership, you may separately avail of the Boost and Incognito.
Boost
Availing of this feature puts your profile on top of the search results for several hours depending on how busy the website is and how many people will view your profile. To ensure you can enjoy the full benefit of the service without interruption, your Boost package will be automatically renewed when your last Boost is activated (except for 1 Booster). You can cancel this option at any time via the Boost Management page.
Incognito
If you want to browse profiles without being detected, you may avail of the Incognito add-on and be invisible for 24 hours or more. By availing of this, you won't appear in any search results. Incognito mode activates automatically after purchase for your chosen time period. Take note that Incognito doesn't renew automatically once used up.
Connect
The Connect upgrade lets you communicate with standard members on the site. This feature also makes your profile stand out to newly joined members. You need a Match subscription in order to get the Connect Upgrade.
Select
The Select feature lets you choose the profiles that will show up on your daily matches. This feature also allows you to see if other members have read your messages. You need a Match subscription to choose the Select Upgrade.
Free vs. paid services in the UK
FeatureFreePremium SubscriptionIncognito
Account registration
includedincludedincluded
Profile creation
includedincludedincluded
Send likes
includedincludedincluded
Browse on member search
includedincludedincluded
Receive matches
includedincludedincluded
View member profiles
includedincludedincluded
Communicate with Connect users
includedincludedincluded
Chat with other members
not includedincludedincluded
See who’s viewed youStandard members can only see blurred profile information.
not includedincludedincluded
See who's liked youSeeing who likes you is a paid feature.
not includedincludedincluded
Browse invisiblyIncognito lets you surf anonymously and not appear in search results.
not includednot includedincluded
Boost your profileBoost puts your profile on top of the search results for several hours.
not includedincludedincluded
Browse ad free
not includedincludedincluded
Get a special selection of matchesDaily top picks are based on online activity, recent likes and match criteria.
not includedincludedincluded
Save on tickets for exclusive Match events
not includedincludedincluded
Voice and video callsThe Let's Talk rooms let you talk with Match singles through voice and video calls.
not includedincludedincluded
Send songsSending a song requires a premium membership.
not includedincludedincluded
Select and Connect UpgradeConnect lets you message any member, even if they do not have a subscription. Select lets you track reads and use the Contact Filter.
not includedincludedincluded
Free users can register, create a profile, send likes, browse member search and view profiles. They can also communicate with members who used Connect.
Who is signed up on Match in the UK?
Exclusively on DatingScout: online member numbers for dating services are usually far off, so we estimate how many people are really on Match from traffic data and interest, updated monthly, with history.
A big bulk of members come from the United Kingdom, while some are from the US, France, and Germany. Most members are in their late 30s and early 40s. Members are generally looking for long-term relationships and, possibly, marriage. The website is dominated by male members by up to 60%.
All members of Match reveal their current relationship status, whether it is divorced, separated, or never married. The website does not encourage third-party relationships; thus, there is no option for people who are already in a relationship. Most members of Match are searching for long-term, meaningful partnerships. Messages sent to members receive prompt responses due to the high level of engagement.
380,000-51%
Estimated active members in the UK
400,000
Weekly active members in the UK
780,000
Members in the UK
3.8
App Store rating in the UK
3.3
Google Play rating worldwide
770k
740k
550k
530k
520k
380k
JunJulAugSepOctNov
Estimated active members, last 6 months
| Women | Men |
|---|---|
| 40% | 60% |
Gender
| 18-24 | 25-34 | 35-44 | 45-54 | 55+ |
|---|---|---|---|---|
10% 18-24 |
25% 25-34 |
25% 35-44 |
25% 45-54 |
15% 55+ |
Age of members
Last data update: November 2026
How does Match work?
Provides daily matches based on dating preferences and personal information
Offers an array of special features such as 'Let's Talk'
Members can browse profiles on Incognito mode
The website has a large pool of active users making it easy to find matches
The website offers fun matchmaking events and live quizzes
Making contact on Match
★★★★★ 5.0/5
- Get daily matches and use the search filters
- Communicate with members via audio and video calls
- 'Connect' upgrade that allows you to communicate with all members
- 'Select' upgrade lets you be contacted only by singles who match your criteria
- Talk with random members in the 'Let's Talk' rooms
- You can reply for free once a premium member contacts you
Profile quality
★★★★★ 4.5/5
- Members can publish their 'Personal Ads' in their profiles
- Members can upload up to 8 photos on their profiles
- Profiles show basic information such as name, age, location, and dating preferences
- You can add interesting answers to situational questions
- Profiles are pleasantly detailed
- Profile pictures are visible to everybody for free
- You can edit your profile information later
The Match app
★★★★★ 4.5/5
- Match app has the same features as its dating-site counterpart
- Match app’s design and appearance provides good usability
- Using the different contacting features is easy
- You can enable phone notifications for every like and message
- App is available to download on Apple App Store and Google Play Store
The Match app is available for free on the Google Play Store and Apple App Store. The app only needs a small amount of space on your phone to successfully download.
The mobile app does not offer additional features; it functions the same way as the website counterpart, in total. What makes the mobile app different is its easier navigation and good usability that boost the user experience of mobile users. Using the mobile app allows on-the-go users to quickly draw up a conversation wherever they are and whatever they’re doing.
The mobile app’s user interface is clean and straightforward. Every contacting feature can be accessed through the icon tabs on the bottom of the screen. Member profiles also have accessible action buttons for easier use of the Match app’s contacting features.
Our field test
★★★★★ 4.5/5
Design & usability
Both the website and mobile app of Match.com has a clean and straightforward design. The features can easily be seen through the dating site’s header menu and the mobile app’s icons.
Its appearance appeals to the new generations of users by using a minimalist design. Instead of using words to describe sections and information on member’s profiles, Match dating uses icons to represent them.
The colours that the dating site uses are only blue and white. It uses the colour pink for emphasis on some contacting icons. This makes the matchmaker dating site easier and more pleasurable on the eyes, which encourages users to use both the dating site and mobile app for long periods of time.
Special features
Check out Match's special features here! Take note that most of these special features require a Match dating subscription.
Finding people 4
DiscoverFree
Discover shows you profiles that can potentially be your perfect match. The website provides daily top picks of profiles based on online activity, recent likes, and match criteria.
Shuffle
Shuffle's goal is to shake things up a little by giving you profiles you wouldn't ordinarily view. It's a pleasant way to meet new people, including those seeking someone like you, and it could surprise you. You can either click 'Yes' if you like a profile or click 'No' to pass. Liked profiles will be saved so you can check out the profiles and connect with the members.
MATCHAFFINITY
Match and Affiny are two distinct dating services in the Match family, each giving a unique approach to the same aim: meeting someone special. Match allows you to search for dates based on parameters such as age, geography, and attractiveness to discover the right person for you. On Affiny, you take a personality test, and the site matches you with people who are compatible with you.
ViewsFree
The 'Views' tab shows you all the members who viewed your profile. Standard members can only see blurred profile information, so upgrading to premium is a must if you really want to see your viewers.
Showing interest 2
LikesFree
'Likes' is a tab that lists all the Match members you like as well as the members who like you. Seeing who likes you is a paid feature.
Send a SongFree
Members can send songs to other profiles for more romantic dating experiences. Sending a song requires a premium membership.
Messaging and contact 7
Let's TalkFree
The 'Live' tab has separate rooms called 'Let's Talk'. The 'Let's Talk' rooms let you talk with all Match singles through voice and video calls. The rooms vary in topics and niches. In these rooms, you are identified by your username, age, city, and profile picture.
Voice CallsPaid
Premium members can communicate with other users through the voice-call function. To activate the voice-call feature, members need to send a message first.
Video DateFree
Have fun and intimate virtual dates with your matches using this feature. You can talk to them using the platform's video-calling feature. Similar to the voice-call feature, video dates require an exchange of messages first before activating this function.
ConnectPaid
Connect enhances your Match experience by allowing you to meet more individuals and get more messages. Message any member, even if they don't have a Match subscription. Other users who have recently joined will see your profile first. Take note that the Connect Upgrade is not accessible with iTunes subscriptions.
SelectPaid
The Select upgrade puts you in charge of your Match experience, allowing you to meet the appropriate singles in your own unique way. You can track whether or not individuals read the messages you send. You may use the Contact Filter to narrow down who you want to hear from by age, region, and other factors.
To use the Select upgrade, you must have a Match membership. Please keep in mind that the Select upgrade is not accessible with iTunes subscriptions.
Contact Filter
The Contact Filter ensures that you only hear from individuals who are of interest to you. When you activate the filter, only those who meet the filters you specify will be able to contact you on the site. As a result, you may be confident that they are a good fit for you.
Love NoteFree
A Love Note allows you to send love messages, which can be personal, romantic or funny, or all three at once. This feature allows even singles without a subscription to start a conversation.
Profile and visibility 1
BoostPaid
'Boost' is Match dating’s add-on special feature that puts your profile on top of the search results. This feature can last for several hours depending on how busy the site is and how many members will view your profile.
Community and events 2
Match Music QuizFree
Match offers a unique interactive music quiz every Wednesday from 8 pm to 10 pm. When a member joins, their music skills are tested by guessing the artist or the title of the songs played. Members can play in group chats, private chats, or even both.
Match Events
Match events are a natural extension of the website's online dating service and are designed to provide members with the best possibility of finding someone special. When you arrive at the event night, one of their staff will meet you and take your name before asking you to fill out a simple questionnaire. Then you'll be told more about the night and any deals that may be going on.
Safety and privacy 1
IncognitoFree
Incognito also allows you to surf Match anonymously, viewing as many profiles as you like without the other users knowing. You will not be displayed in search results, but users with whom you have already engaged will be able to see you in their messages and lists.
Simply click the ghost icon at the top of any Match page to engage in Incognito mode for 24 hours or longer.
Final results
4.3
“With a track record of 20+ years, Match is indeed a perfect platform for singles seeking love and relationships. Since the website has a large user base and many special features, it ensures higher chances of finding the perfect match.”
Try Test winner free →
tested October 2026
Signup4.0
Making contact5.0
Profile quality4.5
App4.5
Field test4.5
Overall4.3/ 5
Alternatives: Better than Match
Match head to head
Compare Match with other dating sites
| Activity |  Match4.3Read review |  eharmony4.5Read review |  EliteSingles4.4Read review |
|---|---|---|---|
| What it is | A dating site for singles looking for love and marriage that has matched people for over 20 years | eharmony is a matchmaking site for singles looking for serious relationships, with personality and character tests | EliteSingles is a dating site for educated singles looking for a serious relationship |
| Activity | 380,000 est. active members | 42,000 est. active members | 160,000 members |
| Costs and prices | Premium Subscription 1 month: 29.99 GBP / month 3 months: 19.99 GBP / month 6 months: 9.99 GBP / month | Premium 6 months: 39.90 GBP / month 12 months: 26.16 GBP / month 24 months: 18.66 GBP / month | Premium 3 months: 39.95 GBP / month 6 months: 21.95 GBP / month 12 months: 19.90 GBP / month |
| Free features | Account registration Profile creation Send likes Browse on member search Receive matches View member profiles Communicate with members who availed the 'Connect' add-on feature | Registration and profile creation Send smiles View a member's profile Send 5 site-generated questions Add people to your favourites list Browse matches outside your preferences | Sign up for a membership and create a detailed dating profile Receive limited number of daily match suggestions Upload photos on your profile Browse EliteSingles profiles and view profile information and photos Send a limited number of likes to EliteSingles members Limited match filters and preferences Send 3 Intro Messages per week Send and read messages after mutual interest |
| Premium features | Chat with other members See who’s viewed you See who's liked you Browse invisibly Boost your profile Browse ad-free Get a special selection of matches Save on tickets for exclusive Match events Voice and video calls Send songs Select and Connect Upgrade | View photos View who added you on their favourites list See who viewed you Unlimited messaging Get matches outside your preferences What If | See which EliteSingles members liked your profile Receive more daily match suggestions Apply more EliteSingles match filters Send unlimited likes to other EliteSingles members Read receipts Get support from EliteSingles expert matchmaker |
| Visit Test winnerRead review | Visit siteRead review | Visit Eliteseekers.orgRead review |
10 Match experiences from real users in the UK
1.2/ 5
★★★★★
0%
recommend Match
20%
got a date
Very good0
Good0
Average0
Poor2
Bad8
10 reader reports
What readers liked
- Large number of members
What readers complained about
- Fake profiles and poor response rates
- Unexpected automatic subscription renewals or charges
- Unresponsive customer service
- Account blocking without clear explanations
- Limited search and matching features
44 years
Peter
★★★★★
Some fuctions do work as advertised.
The search feature is utterly broken. Search by certain languages, and it returns profiles that don't mention that language. Specify your interests; great. Now try to search for those interests; Good luck with that, there is currently only 13% of the interests that correlate with the profile settings.
Does not recommend Match
64 years
Anne
★★★★★
Large number of members
The recent redesign. Searching for special interests, eg classical music, is no longer possible. Also I'd rather browse than be presented with profiles where I have to decide Yes/No
Does not recommend Match
53 years
Helena
★★★★★
Not much at this time
I hoped Match had improved since being very criticised in the last few years. This would be my third attempt. From my previous experiences I would say overall that is full of fake profiles that send you the odd message to keep you hanging. When the subscription is about to expire, you experience suddenly a lot of interest from different people that keep send you messages, likely with the only aim of keeping you interested and renewing the subscription. This time the disappointment has arrived much earlier than expected. I registered, I pay subscription for 6 months and uploaded some pictures taken by a professional photographer few weeks ago. None of them were approved by moderators??? After seeing all the pictures on multiple profiles where some are 25 years old, this seems pathetic. No feedback as why don't meet their criteria. Please note that these pics are totally professional are could be used even for work purposes. I feel that my end with Match this time is much earlier than expected
Does not recommend Match
Cancelling your Match subscription
How you can cancel
- Via your profile settings on Match
Contact details
| Company | Match.com International Limited |
|---|---|
| Address | Skadden 40 Bank Street, Canary Wharf, London |
| Phone | 020 386 85 628 |
| customercare@help.match.co.uk |
Do subscriptions auto-renew?
Subscriptions renew automatically, cancel at least 2 days before your current term ends.
Money-back guarantee
- Match offers a money-back guarantee with a full refund
- You have 14 days to cancel and get your money back
Match FAQ
Who owns Match?
Match UK is owned and operated by Match Group Inc.
When was Match founded?
Match.com was founded in 1993 but was officially launched in 1995.
Where is Match located?
The company's main headquarters is located in Skadden 40 Bank Street, Canary Wharf, London; however, it also has offices in Texas, San Francisco, West Hollywood, Rio de Janeiro, Tokyo, and Beijing.
Are Match and OurTime/DatingDirect/eHarmony the same?
Match UK, OurTime, and DatingDirect are under the same parent company. Match and OurTime are owned by IAC (InterActiveGroup) while DatingDirect is under Meetic, which was acquired by IAC in 2013. eHarmony is a privately held company.
Does Match have a mobile app?
Yes, the Match UK app is available to download from the Apple App Store and Google Play Store.
What's the difference between Match US and Match UK?
Match websites for US and UK have slight differences in terms of design layout and feature to appropriately cater to their respective audiences. Match US and Match UK are both owned and operated by the Match Group.
MEMBERSHIP
How do I join Match?
You can join Match UK dating by filling out a personal information form on the Match home page.
Does Match offer premium membership?
Yes, Match UK offers a premium membership. Learn more about the plans here.
Can I cancel my Match subscription anytime?
Yes, you can cancel your Match dating subscription anytime through your account settings. Ideally, 48 hours before the renewal of your subscription to avoid extra charges.
Is Match premium membership automatically renewed?
Yes, Match premium membership is automatically renewed for the same price and duration.
How do I delete my Match account?
You can delete your Match UK dating account on your account settings. You can reactivate your profile anytime you wish.
USABILITY
How does Match algorithm work?
Match uses a variety of factors to suggest possible matches. Such include your preferences (body, type, age, etc.) as well as your actions while using the website. Match UK takes note of your search queries and who you send likes to, and will, therefore, suggest similar profiles on the Discover feature.
How is Match for gay dating?
Match is open to gay dating and accepts members of the LGBTQ+ community.
Will Match show up on my Facebook profile if I decide to connect my Facebook account?
There are no options to link your Match profile with your Facebook account, so no, Match does not post anything to your Facebook wall without your permission.
Can I search through Match without signing up for an account?
No, you need to create an account before you can browse the site. Check out the registration process here.
Which is better: Match.com or Ourtime?
Match.com is one of the most well-known dating platforms globally, serving a broad audience with diverse intentions from casual dating to serious relationships. Ourtime is targeting the senior demographic in the UK, creating a space for mature singles to find companionship or love in their later years.
SECURITY
Is using Match safe?
As with other dating sites, Match UK dating expects all its members to use the Match dating site and Match app with attentiveness. There may be other users whose intent is to harm or scam, and users are 100% responsible for recognising them and taking action.
What security features does Match offer?
Match has published Terms of Usage and Privacy Policies which all members are expected to follow. The report and block buttons are also easily accessible in contacting functions and on member profiles.
How do I block and report an abusive Match member?
You can block and report a Match UK member by clicking the ‘Report’ and ‘Block’ buttons found under the three dots on every Match dating member’s profile.
You did not find your question? Ask us!
Thank you for your question. We will answer it as soon as possible.
Security
- Does Match sell your data?
- No, Match does not sell your data.
- Was Match hacked in the past?
- No, Match was never hacked.
- How accurately does Match track your location?
- Match tracks your approximate location.
- Do your Match profile pictures or profile information appear in Google Search Results?
- No, your Match photos and personal information will not appear in Google Search Results.
- Who can view your pictures on Match?
- All Match users can view your pictures.
- Is your phone number required for signing up at Match?
- No, you can sign up at Match without a phone number.
- Can you erase your personal data on Match?
- Yes, Match provides an option for users to erase their data.
Why can you trust us?
- We have been testing and publishing online dating reviews for over 17 years
- We have carefully reviewed over 3,580 dating services
- Our dating site reviews and results are objective and independent in contrast to many other comparison sites
- We update our reviews every month based on new site/app offerings and feedback from our readers
- We are the Author of the Book "Online Dating for Dummies" - read more on our About Us page
- Our Dating Experts are constantly cited by press and TV outlets, find out more here
Founder of DatingScout and Author of the book "Online Dating for Dummies"
Chris founded DatingScout 17 years ago, and today he is one of the leading Online Dating Experts. He is the author of the book "Online Dating for Dummies" and the author of the Internet's largest online dating study analyzing 20 Million Profile Pictures with artificial intelligence. Chris Pleines holds a master degree in media science and appeared in numerous television interviews and publications to give expert advice as well as tips about online dating.