Match Sign Up Process
Match Contacting
Match Profile

Our Review is a dating site for singles to meet new people. It is one of the oldest dating sites around operated by Match Group, which runs a variety of dating sites available for people around the world.

It was founded in the year 1993 to prove the feasibility of an online classified ads platform for dating. After its official launch in the year 1995, the dating site gave free lifetime membership terms to its initial users. Since then, Match UK's member database has only surged upwards, and more and more users are still signing up today.

Match UK aims to give all its paying members an experience worth their time and money. They offer a guarantee that if you don’t find your ideal match in six months, they will give you an additional 6-month membership for free. It also claims to have produced more marriages and relationships than any other online dating site.

It has features that will help its members make new friends, meet new people, and even find relationships through singles events. In terms of privacy, Match implements security features to keep it protected.

Are these claims enough to know whether Match UK worthy of your time? We took a closer look at Match UK for you! Read on to find out.

New members at Match in November 2021 in comparison

Here you can see how membership figures at Match are developing compared to others

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Match Member Structure

1,300,000 from United Kingdom
Members activity
500,000 daily logins
Gender Proportion
45 %
55 %
  • Over 20 million members worldwide
  • More than 8 million members have a premium subscription
  • There is a good percentage of members from the United Kingdom
  • High member activity
  • Majority of Match members are looking for serious dating

More than half of’s member base resides in the United States, and the gender distribution is particularly proportional. There is also a good percentage of members in each age range, making the dating site diverse to singles of all ages.

Members of disclose their current relationship status—whether they were never married, separated, or divorced. There is no option for members who are in a relationship as does not encourage third-party relationships. Most of Match members are looking for serious, committed relationships. The member activity is high and members respond quickly to messages sent to them.


Age Distribution

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+

Signing Up at Match

Match Sign Up Process
  • Registration is quick and smooth
  • There is a profile builder for easier profile creation
  • No account verification needed
  • Uploading a profile picture is required
  • You have to fill out a personal info form

Signing up for an account on only takes up a few minutes of your time. You just need to provide your email address, birthday, country and state, your gender, and sexual orientation. There is gay preference upon sign up.

After nominating a username and a password for Match login, you will automatically be redirected to the profile builder. The builder is a short step-by-step process that fills up your profile with relevant details. Such details include your height, body build, relationship, and other personal details and preference.

The builder will also ask you to compose a short ‘About Me’ paragraph that has a maximum limit of 100 characters. After this, you are required to upload a profile picture. There is no profile picture approval, but users are expected to upload a decent picture on the Match dating site.

Once your profile is complete, there is no Match dating email verification needed you can instantly log in to your account with your Match login details. You can comfortably use the Match dating site and the Match app anytime you wish.

Making Contact on Match

Match Contacting
  • Sending messages is a paid feature
  • You can send likes for free
  • Search filters are extensive
  • You are able to keep track of those you send likes to
  • There is a chatroom for premium-paying members

The main online contacting features of the site are basic. There is a ‘Matches’' tab where you are presented with suggested profiles, and you need to decide whether you want to like or skip them for free.

When you hit the free ‘Like’ button, that member will be notified and will be put on your 'Likes' list. When you decide to skip, you will be presented with the next person to like.

Discover sites also has a search function called ‘Discover’. There are extensive search filters on this feature which are: gender, age, location, interests, looks, personal information, and lifestyle. You also have the option to search by keyword if you like. You can save your search queries, and you can also customize how you want the search results to be displayed according to a certain category.

Besides sending messages, premium-paying members have two more features that go with their subscription:


MatchPhone allows you to call online the other Match user you like through a custom number assigned by Match dating site. When you click on this feature, Match administrators will connect you and that member through an anonymous line so you could talk freely without being monitored if you like. If things don’t go like the way you want them to, you could block the user from calling you.

Match Me

Match Me is a feature where you get to appear on the first suggested Match profiles on another member’s ‘Matches’ feature. You can only access the button if you are a premium-paying sites member and if you meet the certain member's search criteria.

Video Date

This feature is available if you have already started a conversation with another person and have exchanged at least four messages. Once you’ve started, you can use this feature to chat via video whenever you want.

  • If you’re making the call:

In your conversations, tap the camera icon that will appear in the top right corner of your screen on your smartphone or computer. Take the time to get to know each other better before sharing your personal information.

  • If you receive the call:

Do not be pressured and you are not required to push that button. If you feel like it's not yet the time to talk, all you have to do is press decline.

If you accept the video call, do it with confidence and peace of mind. If you ever experience inappropriate behaviour, report it to the site immediately or as soon as the date is over by clicking on the “report” button. Feel free to end the date whenever you wish.

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Match Profile Quality

Match Profile
  • You can upload up to 26 photos on your profile
  • You can see if users are online or when they were last active
  • There is a decent amount of information on member profiles
  • Viewing profiles is free of charge
  • You have the choice to send your Match profile to one of the dating site’s sister sites to increase matches

    The profiles of members can be very detailed considering that the users provide personal information more than what is required on the profile builder. Profiles show the required self-written profile summary, a quick list of the information you answered upon profile creation, and a gallery of the photos you uploaded. It also reveals the interests you both like and the facts of what he or she is looking for in a partner.

    Match profiles display the percentage of you and the particular member’s compatibility. This figure is calculated based on your and that member’s interests and what both of you are looking for. Profiles of Match members also exhibit three suggested profiles that are similar to the current Match member profile you are viewing.

    Even without a verification system, there are very few fake profiles on compared to other dating sites. This could be because sending messages is strictly a paid feature, which could be difficult for scammers to fish and hook their ideal preys.

    You can easily report fake and suspicious profiles. Just click the three dots found on that particular member’s profile and choose the ‘Report’ option. However, you need to upload a profile photo in order to send in a report.

    Match App

    Match App
    • Match app has the same features as its dating site counterpart
    • Match app’s design and appearance provides good usability
    • Navigating through different contacting features is easy
    • You can enable phone notifications for every like and message
    • App is available to download on Apple App Store and Google Play Store

    The Match UK app is available to download for free on the Google Play Store and Apple App Store. The app only needs a small amount of space in your phone to successfully download.

    The mobile app does not offer additional features — it functions the same way as the website counterpart, in total. What makes the mobile app different is its easier navigation and good usability that boost the user experience for mobile users. For instance, using Match Phone is better through the mobile app than the website. Using the mobile app allows on the go users to quickly draw up a conversation wherever they are and whatever they’re doing.

    The mobile app’s user interface is clean and straightforward. Every contacting feature can be accessed through the icon tabs on the bottom of the screen. Member profiles also have accessible action buttons for easier use of the Match app’s contacting features.

    Match Real Life Review

    “I had been out of the dating game for almost 5 years after breaking up with my long-term girlfriend. I did some casual hookups and just recently got ready to do some serious dating again. I had used in the past and I was pleased to see that it was still around. I jumped and created my profile quickly. I received my daily matches and they were really good. A beautiful girl was suggested to me and we immediately started chatting on instant messenger within the site. We met, liked each other, and we’ve been dating for about a month now. Things are going pretty well, and I’m excited about the future.” - Jones, 31, Berkshire

    Design and Usability

    Both the website and mobile app of has a clean and straightforward design. The features can easily be seen through the dating site’s header menu and the mobile app’s icons.

    Its appearance appeals to the new generations of users by using a minimalist design. Instead of using words to describe sections and information on member’s profiles, Match dating uses icons to represent them.

    The colours that the dating site uses are only blue and white. It uses the colour pink for emphasis on some contacting icons. This makes the matchmaker dating site easier and more pleasurable on the eyes, which encourages users to use both the dating site and mobile app for long periods of time.

    Match Costs and Prices

    Free Services
    • Account registration
    • Profile creation
    • Send likes
    • Browse on member search
    • Participate in matchmaking game
    • Receive SingledOut matches
    • View member profiles
    • Test now for free
    Fee-Based Services
    • Send messages
    • Instant Messenger
    • See who’s viewed you
    • Email ‘read’ notification
    • Grab a spot in daily matches
    • MatchPhone
    • Browse Invisibly

    Is Match expensive or cheap?

    In comparison to other providers Match is average.
    Test now for free

    Duration / Credits / CoinsCostsTotal
    Unlimited communicationBrowse-ad freeFind out who likes you!Events-Special prices
    6 Months9.99 GBP / Month59.94 GBP
    3 Months19.99 GBP / Month59.97 GBP
    1 Month29.99 GBP / Month29.99 GBP
    Match UK Price
    Payment Options
    • Credit Card
    • PayPal has two kinds of membership plans—the Premium and the Standard. These plans are offered in four different package durations of 1, 3, 6, and 12 months. A Standard Plan has all the basic paid features such as sending messages and seeing who viewed your profile. While the Premium plan gets you more exclusive features such as browsing anonymously, a ‘read’ notification in messages, and voice calling.

    Membership from Match UK is automatically renewed at the end of your commitment period. You can cancel anytime, and you can enjoy the benefits of your membership plan until the last day of your billing cycle. has a Match dating guarantee that comes with signing up for a 6-month membership. If you don’t get a successful match when your 6-month membership is done, will give you a 6-month free membership.

    Mobile App Cost

    Upon reviewing's mobile app, we noticed that the subscription fees are only offered in four different packages: 1-month Premium Subscription costs USD44.99, 3-months Premium costs USD119.97, 6-months Premium costs USD149.94, and 6-months Standard subscription costs USD137.94. All prices are charged in USD, and are triple that subscription fees than if you sign up through the web version.

    Match Auto-Renewal Lawsuit

    Match Group was caught in an auto-renewal controversy with some members who claimed that "their subscriptions were renewed without their consent." The site agreed to pay 2 million USD to settle the civil lawsuit and has since become more transparent with their payment policies to avoid confusion with subscribers.

    Special Features has these special features for its members. These can be easily accessed upon logging into your Match account and providing your login details. However, most of these special features require a Match dating subscription.


    This is the newest and timely feature of Match. It gives the users the chance to set their preferred dating styles with all the details and their preferences. This feature was released during the time of the Covid-19 pandemic. It aims to protect the members and keep them safe from the virus when they meet each other. Dress codes and favourite date venues are covered by this feature.

    Real Talk

    Some people are not good at coming up with good conversation topics. Thanks to this feature, there are tons of suggested conversation points and ice breakers that they can use.


    "Boost" is Match dating’s add-on special feature. Availing this feature puts your profile as the top suggestion on ‘Matches’ and ‘Discover’ for one full hour.

    Reverse Matches

    "Reverse Matches" is a list of who you are not compatible with. You can choose to browse through your "Reverse Matches" list and interact with them if you want something different.


    "Likes" is a tab that lists all the Match members you like, as well as the members who like you. Seeing who likes you is a paid feature.


    "MatchPhone" is a premium feature where you can do voice calls to another member. assigns you with a custom number so you can do voice calls anonymously.

    Match Me

    Clicking the "Match Me" feature on another member’s profile automatically puts you on top of his or her Match UK suggestions list. This is a paid feature.

    Match Guarantee has a "Match Dating Guarantee" that offers you a free six-month Match membership if you don’t find a match within the duration of your membership. This is only available for members who subscribe to at least six-month membership package.

    Date Check In

    To ensure a member's safety when they go out and meet their match, included a Date Check In feature. This safety function allows a member to designate three emergency contacts. These selected contacts will receive details such as the date's name, time, and location of the meeting. During the date, will send automated messages asking the member if they're feeling uncomfortable or unsafe. If they select "Yes," the dating site will send an SOS message to the emergency contacts.

    Vibe Check

    Members get to interact on a personal level with Vibe Check, an in-app video chat feature by Match. To ensure that both members are willing, the Vibe Check will only be accessible if members have already matched and conversed. A black video icon will appear at the bottom of the messages; once pressed, a request will be sent o the other party. A Match member may choose to join or decline a Vibe Check invite.

    Video Date

    Have fun and intimate virtual dates with your matches using this feature. You can talk to them using the platform's video calling feature.

    "Matched By Us" Feature

    Through this matching feature, members will receive one match per week based on their andswers to a number of serious questions about their dating and life goals. This feature aimed to find meaningful connections and dates ultimately avoiding ghosting instances among matched members.

    "Vaccinated" Badge

    Members can choose whether to flaunt whether they are vaccinated in their profiles. Activating this feature will add a circular badge on the profile page of the member.

    Expert Picks

    Expert Picks is a feature where dating experts handpick compatible singles together to enhance the user matching experience and add a human touch, not just AI insight.

    Our rating

    Signing Up: 5.0 / 5
    Making Contact: 5.0 / 5
    Profile Quality: 4.5 / 5
    App: 4.5 / 5
    Real Life Review: 4.5 / 5

    Editor's Conclusion

    Chris Pleines, Author at
    The fun and intuitive features of makes it possible for any of its members to find their perfect match. The features were described in detail on this review. The dating site works superbly and offers the best of both worlds when it comes to member search and matchmaker services. Match dating ensures that premium-paying members get the most of their money through their Match Guarantee. With that money-back guarantee and its awesome features discussed in this full Match review,  the dating site is well worth a try. 
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    Match FAQ


    Who owns

    The website is owned by, L.L.C, a subsidiary of InterActiveCorp.

    When was founded? was founded in 1993 but was officially launched in 1995.

    Where is located?

    The company's main headquarters is located in Texas; however, it also has offices in San Francisco, West Hollywood, Rio de Janeiro, Tokyo, and Beijing.

    Are and OurTime/DatingDirect/eHarmony the same?

    Match UK, OurTime, and DatingDirect are under the same parent company. and OurTime are owned by IAC (InterActiveGroup) while DatingDirect is under Meetic, which was acquired by IAC in 2013. eHarmony is a privately held company.

    Does have a mobile app?

    Yes, the Match UK app is available to download from the Apple App Store and Google Play Store.


    How do I join

    You can join Match UK dating by filling out a personal information form on’s home page.

    Does offer premium membership?

    Yes, Match UK offers two kinds of membership—Premium and Standard. These are offered in 1, 3, 6, and 12-month subscriptions.

    Can I cancel my subscription anytime?

    Yes, you can cancel your Match dating subscription anytime through your Account Settings.

    Is’s premium membership automatically renewed?

    Yes,’s premium membership is automatically renewed for the same price and duration.

    Does offer refunds for unused time? does not give out refunds under any circumstance, however, they do offer a Match guarantee.

    What is’s Match dating guarantee? has a Match dating guarantee for members who avail of their 6-month subscription. The Match guarantee states that if you don’t have a successful match within your membership duration, Match will give you a 6-month membership for free.

    How do I delete my account?

    You can delete your Match UK dating account on your Account Settings. You can reactivate your profile anytime you wish.


    How does algorithm work? uses a variety of factors to suggest possible matches. Such include your preferences (body, type, age, etc.) as well as your actions while using the website. Match UK takes note of your search queries and who you send likes to, and will, therefore, suggest similar profiles on the Matches feature.

    How is for gay dating? has almost 2 million LGBT members and has an anonymous function so users can disclose their sexuality at their own pace. However, is primarily a heterosexual-oriented site so sexual orientation is not asked upon sign-up, unlike gay-oriented dating sites.

    Will show up on my Facebook profile if I decide to connect my Facebook account? does not post anything to your Facebook wall without your permission.

    Can my profile be private?

    Yes, you can hide your profile from search queries by setting your visibility to “Hidden” on your Account Settings.

    Why is sending me emails?

    When you sign up on Match UK dating, you are automatically subscribed to their emails. To change this, you need to click the gear icon on the top right of the website and click on ‘Email Preferences’. You would then have to tick the ‘Do not send me by Mail’ and uncheck the other email notifications you would not like to receive.

    Can I search through without signing up for an account?

    Yes, you can freely browse through Match UK dating profiles even without signing up for an account. However, your experience may constantly be interrupted as will keep on encouraging you to be a member.


    Is using safe?

    As with other dating sites, Match UK dating expects all its members to use the Match dating site and Match app with attentiveness. There may be other users whose intent is to harm or scam, and users are 100% responsible for recognising them and taking action.

    What security features does offer? has a published Terms of Usage and Privacy Policies which all members are expected to follow. The report and block buttons are also easily accessible in contacting functions and on member profiles.

    How do I block and report an abusive member?

    You can block and report a Match UK member by clicking the ‘Report’ and ‘Block’ buttons found under the three dots on every Match dating member’s profile.

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    Latest Match Experiences

    • Aman*** 41 years

      NothingMatch blocked me for no reason whatsoever. They also sent a message to everyone i was speaking to (3 people) telling them they had deleted my ... profile to 'keep them safe'. Match have not responded to my query as to why i have been blocked and i have not broken any of their rules. «»

    • D.***** 53 years

      Dishonesty, this is the word that perfectly describes this rubbish company. I never signed for a monthly payment and they started to get my money from... my credit card. But don't stop there, you only can cancel the subscription and delete your account on a desktop, what if the user doesn't have a computer? Will pay forever for this dishonest company? «»

    • me***** 55 years

      I really would not waste your time or money joining Match. I have been a member for around 2 months and it seems full of older men, most of which I th... ink are shaving a few years off their ages in profiles. The shuffle feature is the same people over and over again from miles away, so would be useless to contact for a date. It is difficult to tell who is actually online.You can not filter what age group can contact you. For a subscription site it is very basic I was certainly expecting a lot more features. «»

    Show all Match experiences (5)

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    Contact details, L.L.C
    Address:8750 N Cntl Expy Ste 1400 Dallas, Texas 75231, USA