Review May 2024

Match is the perfect place for singles seeking love and lasting relationships. Match has been connecting singles for 20+ years and claims to have produced hundreds of marriages. 

780,000 Members
 40 % ♀ 
 60 % ♂ 
Good For:
5 / 5
4 / 5
3 / 5
Success Rate:
100 / 10
68 / 10
63 / 10
Compare Match
Age Distribution:

Match in 10 seconds

  • An online dating site for singles on the lookout for love and marriage
  • The site has a proven track record of matching singles for 20+ years
  • Shows the number of similarities between two matches for a more enhanced dating experience
  • Users reported being charged premium despite cancelling auto-renewal of subscription
  • Premium members can access unique contacting features and browse profiles anonymously
  • Has a wide array of contacting features such as voice calls and video dates
  • Has a free-to-download mobile app - Learn more here
  • You can use Match for free Test now for free
  • Pricing starts at £1.99 / Month - More Information
Chris Pleines, Author at
Chris Pleines
Founder of Datingscout and Author of the book "Online Dating for Dummies"
With a track record of 20+ years, Match is indeed a perfect platform for singles seeking love and relationships. Since the website has a large user base and many special features, it ensures higher chances of finding the perfect match. 

Who is Match for and not for?

  • Singles looking for love and romance
  • People who are fine subscribing to premium to access contacting features
  • Singles who want to attend fun matchmaking events
  • People seeking lasting relationships with like-minded individuals
  • Singles searching for erotic adventures and casual encounters
  • Singles who don't want a traditional catalog style of online dating
  • People who find it tedious to share personal details since profiles ask for a great amount of information
  • Singles who want to find matches quickly
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Match Pros & Cons

  • You can send your Match profile to sister sites to increase matches
  • Availability of profile builder for easier account creation
  • Has a large user base, which means a higher chance of finding a perfect match
  • Offers special discounts on their premium membership plans
  • There is an influx of fake profiles and bots on the site
  • Canceling subscription or turning off auto-renewal of premium membership can be difficult
  • Low number of registered female members
  • Getting refunds from the dating site can be challenging

How does Match work?

match how it works
  • Provides daily matches based on dating preferences and personal information
  • Offers an array of special features such as 'Let's Talk'
  • Members can browse profiles on Incognito mode
  • The website has a large pool of active users making it easy to find matches
  • The website offers fun matchmaking events and live quizzes

Match is easy to use. Aside from the clean and minimalist look of the website, it also has features that make it easier for you to find a match. Its Search feature, which is found at the top menu, will help you sort and search for profiles that may interest you.

Aside from the advanced search feature, you can also check the Likes and Shuffle page for a list of people you have liked and those who have also liked you. The website also offers matchmaking events and fun live quizzes for a more enhanced dating experience. 

Match suggests prospective matches based on a number of characteristics that include your preferences (body type, age, and so on) as well as your behaviours on the website. Match keeps track of your search queries and people you send likes to and will then recommend comparable profiles on the Discover feature.

To be visible to more members and to get likes and messages faster, consider availing of the site's Boost feature.

How much does Match cost?

Can you try Match for free?

Is Match expensive or cheap?

In comparison to other providers Match is average.
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Duration / Credits / CoinsCostsTotal
Premium Subscription
1 Month29.99 GBP / Month29.99 GBP
3 Months19.99 GBP / Month59.97 GBP
6 Months9.99 GBP / Month59.94 GBP
1 Credit1.99 GBP / Credit1.99 GBP
5 Credits1.59 GBP / Credit7.95 GBP
10 Credits1.19 GBP / Credit11.89 GBP
Incognito mode activates automatically after purchase for your chosen time period.
1 Day1.99 GBP / Day1.99 GBP
1 Month9.99 GBP / Month9.99 GBP
Love Notes
5 Credits1.60 GBP / Credit7.99 GBP
15 Credits1.33 GBP / Credit19.99 GBP
30 Credits1.00 GBP / Credit29.99 GBP
Free Features
  • Account registration
  • Profile creation
  • Send likes
  • Browse on member search
  • Receive matches
  • View member profiles
  • Communicate with members who availed the 'Connect' add-on feature
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Premium Features
  • Chat with other members
  • See who’s viewed you
  • See who's liked you
  • Browse invisibly
  • Boost your profile
  • Browse ad-free
  • Get a special selection of matches
  • Save on tickets for exclusive Match events
  • Voice and video calls
  • Send songs
  • Select and Connect Upgrade

After the initial period, your subscription will be automatically renewed for successive renewal terms at a non-discounted price. You may cancel this automatic renewal anytime from your 'My Account Settings' within two days. All prices are inclusive of VAT. 

If you want to add more special features to your premium membership, you may separately avail of the Boost and Incognito.


Availing of this feature puts your profile on top of the search results for several hours depending on how busy the website is and how many people will view your profile. To ensure you can enjoy the full benefit of the service without interruption, your Boost package will be automatically renewed when your last Boost is activated (except for 1 Booster). You can cancel this option at any time via the Boost Management page.


If you want to browse profiles without being detected, you may avail of the Incognito add-on and be invisible for 24 hours or more. By availing of this, you won't appear in any search results. Incognito mode activates automatically after purchase for your chosen time period. Take note that Incognito doesn't renew automatically once used up.


The Connect upgrade lets you communicate with standard members on the site. This feature also makes your profile stand out to newly joined members. You need a Match subscription in order to unlock the Connect Upgrade.


The Select feature lets you choose the profiles that will show up on your daily matches. This feature also allows you to see if other members have read your messages. You need a Match subscription to choose the Select Upgrade.

How can I delete my Match account and cancel my subscription?

Please find more information here

Back to Overview

Who is signed up on Match?

780,000 from United Kingdom
Members activity
400,000 active weekly
Gender Proportion
40 %
60 %
  • You get a personal profile which you can fill out
  • Has millions of members from all over the world
  • More than 8 million members have a premium subscription
  • The website is dominated by male members
  • High member activity
  • Members are looking for lasting commitments with like-minded individuals

A big bulk of members come from the United Kingdom, while some are from the US, France, and Germany. Most members are in their late 30s and early 40s. Members are generally looking for long-term relationships and, possibly, marriage. The website is dominated by male members by up to 60%.

All members of Match reveal their current relationship status, whether it is divorced, separated, or never married. The website does not encourage third-party relationships; thus, there is no option for people who are already in a relationship. Most members of Match are searching for long-term, meaningful partnerships. Messages sent to members receive prompt responses due to the high level of engagement.


Match Age Range and Age Distribution

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+

New members at Match in May 2024 in comparison

Here you can see how membership figures at Match are developing compared to others

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Match in Detail

  • Reading time 16 minutes
  • Lots of insider information for more success

How to Sign Up for Match

Match Registration
  • Registration is easy
  • There is a profile builder for easier profile creation
  • Accounts are verified via email
  • Uploading a profile picture is required
  • You have to fill out a personal-info form

Signing up for an account on Match takes up a few minutes of your time since the website would ask for a great amount of information. You need to provide your email address, birthday, country and state, gender, and what gender you are looking for to have a relationship with. Match will send an email to verify your account.

After nominating a username and a password for Match login, you will automatically be redirected to the profile builder. The builder is a short step-by-step process that fills up your profile with relevant details. Such details include your height, body build, relationship, and other personal details and preferences.

The builder will also ask you to compose a short ‘My personal ad’ paragraph that can be between 3-2000 characters including spaces. After this, you are required to upload a profile picture. There is no profile-picture approval, but users are expected to upload a decent picture on the Match dating site.

Once your profile is set up, you can later edit your profile if needed and can also answer more questions about yourself and describe your personality through a voice recording!

Making Contact on Match

Match Contact
  • Get daily matches and use the search filters
  • Communicate with members via audio and video calls
  • 'Connect' upgrade that allows you to communicate with all members
  • 'Select' upgrade lets you be contacted only by singles who match your criteria
  • Talk with random members in the 'Let's Talk' rooms
  • If premium users contact you, you can send them messages for free

There is a ‘Shuffle’ tab where you are presented with suggested profiles, and you need to decide whether you want to like or skip them for free. When you hit the free ‘Yes’ button, that member will be notified and put on the 'You've liked them' list. You will be presented with the next profile when you decide to skip it. 

Although sending messages is a paid feature, those with the 'Connect' add-on can exchange messages with standard free users. Members with the 'Select' upgrade can view read receipts when singles they contacted read their message and get to decide which members contact them based on their preset criteria. This saves them time and energy because they would only get compatible matches.

There are extensive search filters such as age, location, interests, looks, personal information, lifestyle, and nationality, to name a few. You can save your search queries and customize how you want the search results to be displayed according to a certain category.

Besides sending messages, premium-paying members can also connect with other members through voice/video call functions. You first need to exchange messages with other members to activate these features. If things don’t go how you want them to, you can always report/block members you no longer wish to communicate with. Members can also send songs if they want to spice up their date games. 

Another unique thing about Match is that it allows its members to enter live talk rooms and communicate with almost anyone on the platform. 'Let's Talk' rooms vary in topics and niches, so you'd find someone who shares the same passion and interests as you. 

Match recently launched its Love Notes feature where users can send love messages. This new feature allows even Singles without a subscription to start a conversation.

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Match Profile Quality

Match profile
  • Members can publish their 'Personal Ads' in their profiles
  • Members can upload up to 8 photos on their profiles
  • Profiles show basic information such as name, age, location, and dating preferences
  • You can add interesting answers to situational questions
  • The profiles are quite detailed
  • The profile information can be changed later
  • Profile pictures are visible to everyone for free

Match profiles are detailed and show several useful information such as name, age, location, dating preferences, and answers to situational questions. Profiles also show when a member was last active on the site.

Members can upload up to eight photos on their profiles. Profiles show the common interests between members to further enhance the matchmaking experience. These interests may vary from personality, activities, or dating preferences. 

The website doesn't have a strong verification system, and some still report fake profiles from time to time. But the website ensures its members that they are continuously filtering and checking for suspicious activities. 

Match App

Match App
  • Match app has the same features as its dating-site counterpart
  • Match app’s design and appearance provides good usability
  • Navigating through different contacting features is easy
  • You can enable phone notifications for every like and message
  • App is available to download on Apple App Store and Google Play Store

The Match app is available for free on the Google Play Store and Apple App Store. The app only needs a small amount of space on your phone to successfully download.

The mobile app does not offer additional features; it functions the same way as the website counterpart, in total. What makes the mobile app different is its easier navigation and good usability that boost the user experience of mobile users. Using the mobile app allows on-the-go users to quickly draw up a conversation wherever they are and whatever they’re doing.

The mobile app’s user interface is clean and straightforward. Every contacting feature can be accessed through the icon tabs on the bottom of the screen. Member profiles also have accessible action buttons for easier use of the Match app’s contacting features.

Special Features

Check out Match's special features here! Take note that most of these special features require a Match dating subscription.


Discover shows you profiles that can potentially be your perfect match. The website provides daily top picks of profiles based on online activity, recent likes, and match criteria. 

Let's Talk

The 'Live' tab has separate rooms called 'Let's Talk'. The 'Let's Talk' rooms let you talk with all Match singles through voice and video calls. The rooms vary in topics and niches. In these rooms, you are identified by your username, age, city, and profile picture.

Match Music Quiz

Match offers a unique interactive music quiz every Wednesday from 8 pm to 10 pm. When a member joins, their music skills are tested by guessing the artist or the title of the songs played. Members can play in group chats, private chats, or even both. 

Match Events

Match events are a natural extension of the website's online dating service and are designed to provide members with the best possibility of finding someone special. When you arrive at the event night, one of their staff will meet you and take your name before asking you to fill out a simple questionnaire. Then you'll be told more about the night and any deals that may be going on.


Shuffle's goal is to shake things up a little by giving you profiles you wouldn't ordinarily view. It's a pleasant way to meet new people, including those seeking someone like you, and it could surprise you. You can either click 'Yes' if you like a profile or click 'No' to pass. Liked profiles will be saved so you can check out the profiles and connect with the members. 


Match and Affiny are two distinct dating services in the Match family, each giving a unique approach to the same aim—meeting someone special. Match allows you to search for dates based on parameters such as age, geography, and attractiveness to discover the right person for you. On Affiny, you take a personality test, and the site matches you with people who are compatible with you.


'Boost' is Match dating’s add-on special feature that puts your profile on top of the search results. This feature can last for several hours depending on how busy the site is and how many members will view your profile. 


Incognito also allows you to surf Match anonymously, viewing as many profiles as you like without the other users knowing. You will not be displayed in search results, but users with whom you have already engaged will be able to see you in their messages and lists.

Simply click the ghost icon at the top of any Match page to engage in Incognito mode for 24 hours or longer.


The 'Views' tab shows you all the members who viewed your profile. Standard members can only see blurred profile information, so upgrading to premium is a must if you really want to unlock your viewers. 


'Likes' is a tab that lists all the Match members you like as well as the members who like you. Seeing who likes you is a paid feature.

Voice Calls

Premium members can communicate with other users through the voice-call function. To activate the voice-call feature, members need to send a message first. 

Video Date

Have fun and intimate virtual dates with your matches using this feature. You can talk to them using the platform's video-calling feature. Similar to the voice-call feature, video dates require an exchange of messages first before activating this function. 

Send a Song

Members can send songs to other profiles for more romantic dating experiences. Sending a song requires a premium membership. 


Connect enhances your Match experience by allowing you to meet more individuals and get more messages. Message any member, even if they don't have a Match subscription. Other users who have recently joined will see your profile first. Take note that the Connect Upgrade is not accessible with iTunes subscriptions.


The Select upgrade puts you in charge of your Match experience, allowing you to meet the appropriate singles in your own unique way. You can track whether or not individuals read the messages you send. You may use the Contact Filter to narrow down who you want to hear from by age, region, and other factors.

To use the Select upgrade, you must have a Match membership. Please keep in mind that the Select upgrade is not accessible with iTunes subscriptions.

Contact Filter

The Contact Filter ensures that you only hear from individuals who are of interest to you. When you activate the filter, only those who meet the filters you specify will be able to contact you on the site. As a result, you may be confident that they are a good fit for you.

Love Note

A Love Note allows you to send love messages, which can be personal, romantic or funny – or all three at once. This feature allows even singles without a subscription to start a conversation.

How can I delete my Match account and cancel my subscription?

Uninstalling the app will not cancel your subscription.

How can you cancel your Subscription?

  • You can cancel via profile settings

Will your subscription automatically renew?

  • Yes, your Match subscription will automatically renew. The usual notice period is 2 Days but be careful, the notice period varies depending on the subscription package purchased.
  • Premium Subscription 1 Month (notice period 2 Days)
  • Premium Subscription 3 Months (notice period 2 Days)
  • Premium Subscription 6 Months (notice period 2 Days)
  • Boost 1 Credit (non-recurring)
  • Boost 5 Credits (notice period 2 Days)
  • Boost 10 Credits (notice period 2 Days)

Is there a money back guarantee and do you get refunded the full amount?

  • Yes, usually you will receive the full amount back.

How much time do you have to undo Match purchases?

  • You have 14 Days to refund your Match purchase if you don't like it.

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Match FAQ


Who owns Match?

Match UK is owned and operated by Match Group Inc.

When was Match founded? was founded in 1993 but was officially launched in 1995.

Where is Match located?

The company's main headquarters is located in Skadden 40 Bank Street, Canary Wharf, London; however, it also has offices in Texas, San Francisco, West Hollywood, Rio de Janeiro, Tokyo, and Beijing.

Are Match and OurTime/DatingDirect/eHarmony the same?

Match UK, OurTime, and DatingDirect are under the same parent company. Match and OurTime are owned by IAC (InterActiveGroup) while DatingDirect is under Meetic, which was acquired by IAC in 2013. eHarmony is a privately held company.

Does Match have a mobile app?

Yes, the Match UK app is available to download from the Apple App Store and Google Play Store.

What's the difference between Match US and Match UK?

Match websites for US and UK have slight differences in terms of design layout and feature to appropriately cater to their respective audiences. Match US and Match UK are both owned and operated by the Match Group.

How do I join Match?

You can join Match UK dating by filling out a personal information form on the Match home page.

Does Match offer premium membership?

Yes, Match UK offers a premium membership. Learn more about the plans here.

Can I cancel my Match subscription anytime?

Yes, you can cancel your Match dating subscription anytime through your account settings. Ideally, 48 hours before the renewal of your subscription to avoid extra charges.

Is Match premium membership automatically renewed?

Yes, Match premium membership is automatically renewed for the same price and duration.

How do I delete my Match account?

You can delete your Match UK dating account on your account settings. You can reactivate your profile anytime you wish.

What is the average age of users on Match?

The average age of Match users is between 36-43 years. You can find more information here


How does Match algorithm work?

Match uses a variety of factors to suggest possible matches. Such include your preferences (body, type, age, etc.) as well as your actions while using the website. Match UK takes note of your search queries and who you send likes to, and will, therefore, suggest similar profiles on the Discover feature.

How is Match for gay dating?

Match is open to gay dating and accepts members of the LGBTQ+ community. 

Will Match show up on my Facebook profile if I decide to connect my Facebook account?

There are no options to link your Match profile with your Facebook account, so no, Match does not post anything to your Facebook wall without your permission.

Can I search through Match without signing up for an account?

No, you need to create an account before you can browse the site. Check out the registration process here.

Which is better: or Ourtime? is one of the most well-known dating platforms globally, serving a broad audience with diverse intentions from casual dating to serious relationships. Ourtime is targeting the senior demographic in the UK, creating a space for mature singles to find companionship or love in their later years.


Is using Match safe?

As with other dating sites, Match UK dating expects all its members to use the Match dating site and Match app with attentiveness. There may be other users whose intent is to harm or scam, and users are 100% responsible for recognising them and taking action.

What security features does Match offer?

Match has published Terms of Usage and Privacy Policies which all members are expected to follow. The report and block buttons are also easily accessible in contacting functions and on member profiles.

How do I block and report an abusive Match member?

You can block and report a Match UK member by clicking the ‘Report’ and ‘Block’ buttons found under the three dots on every Match dating member’s profile.

Does Match sell your data?

No, Match does not sell your data.

Was Match hacked in the past?

No, Match was never hacked.

How accurately does Match track your location?

Match tracks your approximate location.

Do your Match profile pictures or profile information appear in Google Search Results?

No, your Match photos and personal information will not appear in Google Search Results.

Who can view your pictures on Match?

All Match users can view your pictures.

Is your phone number required for signing up at Match?

No, you don't need a phone number to sign up on Match.

Can you erase your personal data on Match?

Yes, Match provides an option for users to erase their data.

How can I delete my Match account and cancel my subscription?


Can you try Match for free?

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Final Results table

Signing Up: 4.0 / 5
Making Contact: 5.0 / 5
Profile Quality: 4.5 / 5
App: 4.5 / 5
Real Life Review: 4.5 / 5

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Contact details International Limited
Address:Skadden 40 Bank Street, Canary Wharf, London
Phone-Hotline:020 386 85 628