Illicit Encounters is a dating website made for married or attached people who are looking into having an affair. The dating site is founded in 2003 by Stephen Lines, who initially ventured into making a singles dating website but was unsuccessful. He shifted his game after having a discussion with one of his married friends who was desperate about reactivating her sex life.
As with other dating websites under this niche, IllicitEncounters has also faced criticism and controversy. The site has been banned from advertising in public spaces and public utility vehicles. Some advertising companies do not want to get associated with the website, so the website turned in printed ads on magazines, online ads, and affiliate programs. Since the website’s launch, it has gained over 1 million users and has become one of the UK’s leading married dating website.