"After being unsuccessful in a lot of matchmaking service providers, I was able to find the perfect match for me on eHarmony. I can't be anymore happier than I am right now. I must say, the detailed and accurate compatibility estimates from the site were of huge help in finding the one for me. It took about three months before I matched with my wife, it was a pretty long time, but she was definitely worth the wait. I was 32 back then, now I'm 38, and I can proudly say that I am happily married for almost five years now. I'm glad the site still does what it does best, make matches that last."
- Danny, 38
eharmony Review UK October 2026
If you're looking for long-term relationships that might eventually lead to marriage, then eharmony might be the site for you. All about eharmony in the UK.
4.5excellent
eharmony is a matchmaking site for singles looking for serious relationships, with personality and character tests
- Required personality and character tests
- Compatibility Matching System for matches
Relationships
Finding love
Flirts
eharmony UK in 10 seconds
- The go-to site for singles who want to find serious dates and long-term relationships
- Third-party service RelyID helps to verify if a member is real or uses fake identity
- Uses scientific research method called Compatibility Matching System or psychological matching for better matches
- Limited gender preference options for LGBTQ+ singles
- Has a free online dating advice blog which gives tips on how to be successful on the site
- Pool of singles joining the site is diverse in age range and location
- This is a premium membership service which ensures that members will find more than just a date
- Price is neither too high nor too low but in average range compared to counterpart sites
- Usually gives out Valentine's Day discounts in select premium memberships
Is eharmony right for you?
Find out if eharmony is the right service for you or if there are better options.
Who is eharmony for, and not for?
eharmony is for…
- Singles looking for serious relationships and deep commitments
- Divorced or separated singles who seek help in finding second chances at love
- 50plus singles who are still hopeful to find a serious relationship
- Those who want to find marriage but don't know where to start
- Those looking for exclusive dating services with premium features
…and not for
- Singles who are looking for short-term casual encounters and sexual pleasures
- Singles preferring free or cheap dating
- Singles with no time to fill a long and comprehensive psychological test
- Married people searching for extra-marital affairs and erotic adventures
eharmony pros & cons
- Takes matchmaking seriously by using advanced technology and scientific approaches
- One of the sites with the highest activity and membership
- No-fuss premium subscriptions with easy-to-understand price scheme
- RelyID badge given to profiles who are verified for security
- It has a lengthy signup process needed for better matching results which consumes time
- Free membership is almost pointless as it has limited functionality
- Free trial has very limited function but is enough to have an overview of the site's features
- They make it hard for members to cancel
What eharmony really costs in the UK
Compared with other dating services, eharmony is average-priced.
Premium
Total
6 months
39.90 GBP / month
239.40 GBP
Light
12 months
26.16 GBP / month
313.95 GBP
Plus: 14.95 GBP a month for the first three months (50 % off), then 29.90 GBP a month
24 months
18.66 GBP / month
447.75 GBP
Extra: 9.95 GBP a month for the first three months (50 % off), then 19.90 GBP a month
Our pick: 24 months for 447.75 GBP, that is 18.66 GBP per month, 53% less per month than 6 months.
eharmony costs last updated on Oct 22, 2026
Payment options in the UK
Credit CardPayPalDebit CardApp Store
No anonymous payment.With eharmony you cannot pay anonymously, the charge appears on your bank statement.
On your bank statement
eharmony shows up as the merchant vendor on statements
eharmony costs screenshot
It has three different premium subscription plans: lite, plus, and extra. Premium light is the cheapest option but it only allows limited access to the site's features.
Compared to other sites, it offers plans that require a longer commitment, ranging from a six-month contract to a two full year subscription. Moreover, the site offers easy payment options to its members:
- Single-payment options - a one-time payment of your current subscription and its subsequent renewal
- Two-payment option - the total subscription amount and its subsequent charges are divided into two payment schedules
- Three-payment option where the total subscription amount and its subsequent charges are divided into three payment schedules.
If you are planning to upgrade to premium, remember that you can only settle your payments through credit card or Paypal. When upgrading, you can choose a one-time payment or a three-month installment to pay for the plan.
The cost of the premium is quite fit for what you get in return. Prices are affordable especially if you are lucky to stumble upon some free coupons online. Watch out for special weekend promos. The site usually gives free premium trials for all its members during the holiday season, and sometimes they do it on a random weekend!
Free vs. paid services in the UK
FeatureFreePremium LightPremium PlusPremium Extra
Registration and profile creation
includedincludedincludedincluded
Send smilesWhen viewing your match list, a smiley icon under each profile photo sends a smile to that person.
includedincludedincludedincluded
View a member's profile
includedincludedincludedincluded
Send 5 site generated questionsYou can send automated questions to start conversations or keep one going.
includedincludedincludedincluded
Add people to your favourites listClick the star icon on profile pages to build a list of favourite profiles.
includedincludedincludedincluded
Browse matches outside your preferences
includedincludedincludedincluded
View photos
not includedincludedincludedincluded
View who added you on their favourites list
not includedincludedincludedincluded
See who viewed you
not includedincludedincludedincluded
Unlimited messaging
not includedincludedincludedincluded
Get matches outside your preferencesThis gives you 30 extra matches outside your preference list.
not includedincludedincludedincluded
What IfThis gives you 30 extra matches outside your preference list.
not includedincludedincludedincluded
You can create a profile, send smiles, view profiles and send 5 site generated questions for free. You can also add people to your favourites list and browse matches outside your preferences.
Is eharmony right for me? →
How to cancel your eharmony subscription →
Try eharmony free →Who is signed up on eharmony in the UK?
Exclusively on DatingScout: online member numbers for dating services are usually far off, so we estimate how many people are really on eharmony from traffic data and interest, updated monthly, with history.
You will find a diverse set of matches and members every day. Since it is a pioneer matchmaking site, it has a large membership pool that already reached around 66 million members in over 200 countries worldwide.
When it comes to gender distribution, the majority of the members are those who are 25–34 years old. Its members are quite active and are determined to find a match whom they would want to spend their lives with.
If you are looking for a serious relationship, then this site is probably worth a try. Most of its members are in the age of settling down and building a family. Hence, they are probably looking to find the "right one" already.
The site has a meticulous way of building your profile that needs some thinking and time consumption. If you are just into small chats and casual encounters, you wouldn't go this far just to have an account set up and would rather look for a different site. But for those whose intentions are to find a lifelong match, you are in a good place.
It is one of those matchmaking sites that needs a premium upgrade so you can use it efficiently. People who stay on this site have most likely upgraded their accounts. This can be pretty costly, so there is a huge possibility that you'll match with someone who is already stable.
61,000-45%
Estimated active members in the UK
300,000
Weekly active members in the UK
600,000
Members in the UK
3.8
App Store rating in the UK
3.2
Google Play rating worldwide
110k
68k
130k
90k
62k
61k
MayJunJulAugSepOct
Estimated active members, last 6 months
Gender
7%
18-24
37%
25-34
32%
35-44
18%
45-54
6%
55+
Age of members
Last data update: October 2026
How does eharmony work?
eharmony works by using algorithms to match potential partners based o their compatibility quiz results
Members can use the site's customizable filters to search for matches based on their dating preferences and personal information
Joining eharmony is free and profile creation is quick and easy
Messaging functions are for premium members but standard users can still favourite profiles
eharmony: eharmony Promo Codes and Coupon
- Generous discount codes for new members
- Existing members may use promo codes too
- Promo codes are rampant during major events and holidays
eharmony offers generous discounts to basic or non-paying members, whether they just joined the site or an existing member who is thinking of upgrading to premium. The promo codes can be found on several partner sites which are entered on the subscription page. The promo codes are available especially during events such as Valentine's Day or Christmas.
Signing up at eharmony
★★★★★ 4.0/5
Sign up with
Email & password
Where
Website, iOS and Android app
Minimum age
18
Browse without an account
No
Required information
- Name
- Date of birth
- Location
- Your gender
- Your relationship status
- Type of relationship wanted
- Partner's gender
- Your ethnicity
- Your occupation
- Your religion
- Profile bio / greeting
- Your physical appearance
- Personality test
- Personal questionnaire
- Ideal partner questionnaire
Optional information
- Profile picture upload
Verification
- Email verification optional
eharmony supports two-factor authentication via SMS verification for members to confirm their identity and enhance the trustworthiness of their profile.
Making contact on eharmony
★★★★★ 3.5/5
- Ask automated questions upon initial contact
- Premium users have full access to the site's contacting features
- Sending winks is available for free
- Members can add people to their favourites' list
- Does not have a variety of communication medium
- Everybody can send messages for free
- First message is free.
Profile quality
★★★★★ 4.0/5
- Profile sections are detailed
- You can update or change your profile anytime
- Profiles show personality percentage
- You can only have access to the profiles that match yours
- Fake profiles are possible but with RelyID they can be easily filtered
- Profiles are moderately detailed
- Profile pictures are not visible for free
The eharmony app
★★★★★ 4.0/5
- Free to download
- Available on both Android and iOS
- All desktop features are available on the app
- Mobile interface follows the web version to a tee
- Features minimal ads
- Simple and easy to navigate
When it comes to app design, it is consistent with the basic interface it has on its web version. It is clean and easy to navigate and does not have a lot of ads to deal with. The app allows easy scrolling through your match list and favourites' list.
The app has all the features you can find on the website. It is suitable for members who are always on-the-go. With the app, you can contact any of your matches anytime.
Profile photos are still blurred out on the app, and you can only view them if you upgrade to premium. The cost for a premium upgrade on the app is the same as the desktop upgrade.
Our field test
★★★★★ 4.0/5
Design & usability
The site has a basic user interface that is friendly to young and young-at-heart members. Since it only has a few features available, you can also only see a few icons and options on the menu bar. The site has a minimalist design that arranges your match list in a grid, showing only their name, city, and age under their blurred out profile image.
eHarmony does not have those grand and modern designs, but it is quite competitive when it comes to easy access and navigation. Neat and well-organised, you won't see much clutter on the site. Its labels are straightforward, making it easy for new members to get used to its tabs and options.
On the site's pages, you will see their ads and banners encouraging you to upgrade your account. But aside from those, there are no other forms of advertisements.
Special features
The site does not offer a lot of "new" features but it has all the basic and important features for communication. Most of its functionalities are common to other sites but this did not stop eharmony from making matches that are fit for its members.
The following are some of its important features:
Finding people 1
What If?Paid
This is a paid feature that gives you 30 extra matches who are outside your preference list. That means you get extra matches, giving you more possible choices.
Showing interest 2
Send a smile
When viewing your match list, you will find a small smiley icon under each profile photo. When you click this, a smile will be sent to that person. This is a way of initiating contact with someone you like.
Add to FavouritesFree
Just like any other site, you can create your list of favourite profiles by clicking the star icon on the profile pages. Yes, you only get to see your match list on the site, but you can narrow it down to matches you like.
Messaging and contact 2
Send questionsFree
You can send people automated questions to start conversations or to keep one going. Sending questions is free for everyone and there's no limit as to how many questions you are allowed to answer and give in a day.
Video DateFree
eharmony's Video Date is a special feature that allows users to have live video conversations directly on the platform. It offers a convenient and secure way to connect with matches, fostering deeper connections and enhancing the online dating experience.
Safety and privacy 1
RelyID
RelyID is an ID verification service that lets you self-verify your name, city of residence, and age to show your matches that you are who you say you are. Once your ID is verified, your matches see a RelyID badge next to your name whenever they view your profile
Final results
4.5excellent
“eharmony is a matchmaking site for singles who are looking for serious commitments. It provides an in-depth knowledge of your match through the required personality and character tests. If you are looking for a long-term relationship and would want to settle soon, eharmony is worth trying.”
Try eharmony free →
tested October 2026
Signup4.0
Making contact3.5
Profile quality4.0
App4.0
Field test4.0
Overall4.5/ 5
Alternatives to eharmony
eharmony head to head
Compare eharmony with other dating sites
23 eharmony experiences from real users in the UK
1/ 5
★★★★★
0%
recommend eharmony
4%
got a date
Very good0
Good0
Average0
Poor1
Bad22
23 reader reports
What readers liked
- User-friendly app and website
What readers complained about
- Expensive cancellation fees and refund disputes
- Few inactive or fake profiles
- Poor quality and unsuitable matches
- Long-term contracts with difficult cancellation
- Unhelpful customer service
55 years
Jake
★★★★★
Nothing much to like.
It all looks very convincing. But as others have already said, it's plagued by fake profiles. No doubt with the advent of generative AI they are now finding it easier to create them. The profiles look genuine and sometimes you may get a response. But more often than not your messages go ignored and the giveaway is usually the date their account was set up is the last time they visit the site. I was a subscriber for 3 years and although I admit I'm no catch, I had plenty of photos and made sure my profile matched my jovial nature and sense of adventure. I only had 1 date. in the whole 36 months. Worse bit came when I cancelled the renewal. I'd been paying £19.90 a month. Once I cancelled renewal, a pop-up informed me that if I went back I would get a 58% discount. A bit of maths worked that out to be £138.50. Tempting offer to have a year back on there for £100.30 But no. That was not the case. Clicking on that discount button revealed that the monthly rate for the same level I'd been paying for would leap to £30.00 a month and I would only actually get a 42% discount to £17.50 a month. So in reality it was a 12% discount and not 58% I pretty sure that breaks several U.K. online trading rules. 1 day in 3 years? Seriously? I'm not going back. It's demoralising!
Does not recommend eharmony
35 years
Alberta
★★★★★
App is user friendly
I, too, got scammed for the "personality profile," which is included in the membership but not stated anywhere in the terms that you have to pay for it if you cancel. A chargeback with the bank is in progress.
Does not recommend eharmony
58 years
Andrew
★★★★★
It promises a lot, which certainly makes it look better than it is actually.
You can't see if there are suitable matches in your area before signing up and committing to paying every month. Once signed up, there is no getting out of their contract with you, even when there are no suitable singles on their site for you. They recommend changing your search criteria to match what they have on their books. It's definitely not the best dating site available currently.
Does not recommend eharmony
Cancelling your eharmony subscription
How you can cancel
- Via your profile settings on eharmony
Contact details
| Company | eharmony, Inc. |
|---|---|
| Address | 10900 Wilshire Blvd., FL 16 |
| Phone | 844-544-3175 |
Do subscriptions auto-renew?
Subscriptions renew automatically, cancel at least 1 day before your current term ends.
Money-back guarantee
- eharmony does not offer a money-back guarantee
eharmony FAQ
Is eharmony only for serious relationships?
It is a site designed for singles that are seeking long-term committed relationships. It is not a casual dating site, so anyone who is only seeking short term relationships or sexual encounters might not find what they're looking for here.
Are there couples who met only on eharmony and actually got married?
It is a full-functioning matchmaking site that has been around for a long time. It claims to have high success rates on all its matches made. Some of the couples it has connected even resulted in a happy marriage.
Who runs eHarmony?
It is run by eharmony Inc., which was founded by Dr. Neil Clark Warren.
How can I contact eharmony?
You can check their Help Page if you have any issues and questions regarding your account. But, if you don't see what you need, you can send them an email through their contact page.
SECURITY
Is it possible to report users?
For security purposes, eharmony allows you to block people who might have offended you. To do this, go to that person's profile, click on the ellipsis located at the lower part of their image, and select "Report this Match."
Is eharmony safe?
The site is committed to the safety and security of their members online that is why they have a verification process that helps build a safe environment for everyone.
USABILITY
If I link my Facebook account to eharmony, will it post anything on my behalf?
You can link your Facebook profile to import your profile pics, but it does not post anything back on Facebook. Nothing will appear on your Facebook profile, and no one will know that you have signed up for the site.
Can I view what my matches see about me?
Yes, you can see how matches see your profile on eharmony. To do that, go to "My Profile" and click the "Preview my Profile."
Do I need to create a separate account for the eharmony app?
No, the app will not require you to create a new account. You can choose to use your existing account or connect Facebook account to it.
Is it possible to see members outside my match recommendation?
eharmony only shows profiles who are in your match list. The only way to see people outside is to upgrade to premium. The site has a "What if?" feature that allows you to get 30 matches that do not fit your preferences.
Can I hide a match on eharmony?
Yes, it is possible to hide a match. You can do this by clicking the three-dotted icon on your match's profile and select the "Hide this Match" option.
Why can't I view photos on eharmony?
Only premium members can view photos. If you want to view them, you have to upgrade your account.
What types of photos do eharmony approve?
Moderators check the photos their members upload on their site. The following are their photo guidelines:
- Photo must be of yourself
- The site's cropping tool is available to crop out any additional people
- Photo size must be under 10MB
- Photos will be visible to Premium members and appear blurred to Basic members
COSTS
Is it possible to review my eharmony subscription?
If you want to check your billing information and subscription status, just go to "My Settings" and select "Account Settings."
Is eharmony free?
Anyone can join for free. However, if you want to fully enjoy the site and get a conversation going, you should upgrade to premium. This will allow you to view photos, see those who like you, and many more.
How much does it cost to join eharmony?
Check out eharmony's plans here
You did not find your question? Ask us!
Thank you for your question. We will answer it as soon as possible.
Security
- Does eharmony sell your data?
- No, eharmony does not sell your data.
- Was eharmony hacked in the past?
- Yes, eharmony was hacked in the past.
- How accurately does eharmony track your location?
- eharmony tracks your approximate location.
- Do your eharmony profile pictures or profile information appear in Google Search Results?
- No, your eharmony photos and personal information will not appear in Google Search Results.
- Who can view your pictures on eharmony?
- Only paying eharmony members can view your pictures.
- Is your phone number required for signing up at eharmony?
- No, you can sign up at eharmony without a phone number.
- Can you erase your personal data on eharmony?
- Yes, eharmony provides an option for users to erase their data.
Why can you trust us?
- We have been testing and publishing online dating reviews for over 17 years
- We have carefully reviewed over 3,580 dating services
- Our dating site reviews and results are objective and independent in contrast to many other comparison sites
- We update our reviews every month based on new site/app offerings and feedback from our readers
- We are the Author of the Book "Online Dating for Dummies" - read more on our About Us page
- Our Dating Experts are constantly cited by press and TV outlets, find out more here
Founder of DatingScout and Author of the book "Online Dating for Dummies"
Chris founded DatingScout 17 years ago, and today he is one of the leading Online Dating Experts. He is the author of the book "Online Dating for Dummies" and the author of the Internet's largest online dating study analyzing 20 Million Profile Pictures with artificial intelligence. Chris Pleines holds a master degree in media science and appeared in numerous television interviews and publications to give expert advice as well as tips about online dating.