| Overall impression |
| Overall impression | | |
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| Summary |
| Summary | - Flexible dating site for short-term to long-term relationship seekers
- One of the most popular and preferred dating sites in the world
- The dating site claims that it has 40 million members
- A good percentage of the member base is active in the site
- A paid membership is required to access some essential contacting functions
- The site offers a lot of unique, special features
- Mobile app available to download on major app stores
| - Dating site for educated professionals to find their match
- Personality survey for highly compatible matches
- Profiles are verified by Customer Care
- Limited functionality without a paid membership
- 82% of the members are university educated
- Over 90% of members aged 30+
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| Members |
| Members | | |
| Free Services |
| Free Services | - Account registration
- Profile creation
- Send smiles and hearts
- Access Carousel
- View full profiles
| - Send Likes and Smiles
- Send Pre-populated 5 Questions
- Partner Suggestions
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| Fee based Services |
| Fee based Services | - Send messages
- Full access to SmartPicks
- Browse incognito mode
- Use the chat feature
- See who likes you
| - Detailed explanation of personality test results
- Matched to premium members
- See who visited your profile
- Send and receive messages
- Access to other's photos
- Leave comments
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| Costs and Prices |
| Costs and Prices | Monthly Membership - 1 Month:
29.99 GBP / Month - 3 Months:
20.00 GBP / Month - 6 Months:
15.00 GBP / Month
| Premium Light - 3 Months:
39.95 GBP / Month
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