urbansocial sign up
urbansocial making contact
urbansocial profile

Our Review

A UK-exclusive dating site that aims to help connect like-minded singles together, UrbanSocial is your traditional and basic dating site that does not rely on gimmicks and novel concepts to boost its popularity. Its contacting features are pretty standard. Unlike its counterparts that have flashier concepts and ideas that more often than not fall flat, there is nothing new about this dating site. However, UrbanSocial has been producing success stories since 2003. 

We believe that instead of breaking the ceiling and revolutionizing the online dating landscape, UrbanSocial is more determined to produce legit matches that are guaranteed to translate well in real life. We have seen a bunch of dating sites and apps that had great ideas but lack in the execution department. Does traditional actually beat gimmicky ideas this time?

Find out in our review of UrbanSocial below where we dissect its features, prices, members, and many more!

New members at UrbanSocial in October 2021 in comparison

Here you can see how membership figures at UrbanSocial are developing compared to others

Test Match for free

Member activity UrbanSocial in October 2021 in comparison

This is how active UrbanSocial members are compared to others

Test Older Women Dating for free

UrbanSocial Member Structure

30,000 from United Kingdom
Members activity
20,000 new members per month
Gender Proportion
49 %
51 %
  • People sign up to find long-term relationships
  • Majority of the members are aged 25-34
  • Members are all from the United Kingdom
  • There is an equal number of male and female members
  • Receives up to 1,000 daily logins

Most people who sign up on UrbanSocial are serious daters looking for long-term relationships and profound connections. If you are into casual dating or looking for no-strings-attached flirts, you are probably better off skipping this dating site. However, if you are out to mingle, connect, and develop relationships with like-minded singles in the UK, you might enjoy UrbanSocial more. 

Members of this site mostly belong in the 25 to 34 years old age bracket. There is an equal number of male and female members registered. The site also receives approximately 1,000 logins daily. Not bad numbers at all. You are sure to have as many options on this site, most especially if you are located in the United Kingdom.


Age Distribution

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+

Signing Up at UrbanSocial

urbansocial sign up
  • Takes only a minute to register
  • No social media or Facebook registration
  • Email verification is necessary
  • Basic information is asked of you
  • You can skip uploading a photo

Signing up on UrbanSocial is fairly easy and straightforward. After you have filled in the basic information such as your gender, sexual preference, name, birthday, and password, your account is already created. The entire process takes about a minute. 

However, you are then prompted to upload your photo and answer questions about yourself, your appearance, lifestyle, and interests. You can opt to skip this part. You can still proceed to the website without filling up any of this information. But, if you do take the time (five minutes maximum) to be as thorough as you can when you describe yourself, you unlock a free introduction that allows you to chat right away with local members.

Take note that profiles with no photos will not be seen by other members. If you don’t upload a photo of yourself, no one will be able to see your profile.

Lastly, email verification is mandatory. You have to click the verification link sent to your email in order to fully activate your account.

Making Contact on UrbanSocial

urbansocial making contact
  • Send unlimited winks for free
  • Create your Favourites List
  • Instant Messenger is available
  • Add multiple photos to attract more members
  • Create and read dating diaries as a Gold member

One of the incentives for completing your profile is the Free Introduction. The introduction comes in the form of a message which will be sent out to everyone who meets your search criteria. Using this feature from the get-go can be to your advantage since you will be able to reach out to lots of other members in a short amount of time. Easily get to know people and create contacts right away without spending a single cent.

You will find UrbanSocial to be your traditional dating site with classic contacting features such as unlimited winks, dating diaries, instant messengers, extensive search, and algorithm-produced matches. It uses features that work and does not try to go down the novelty route that newer sites and apps seem to fall prey to. Half the time, these gimmicks and tricks don’t produce quality matches. However, UrbanSocial. takes you back to the good old days and deliver quality matches using proven and tested—some might say old-fashioned—ways.

What is great about UrbanSocial is the number of features available for basic members. Although a premium membership will definitely boost your experience, a basic member can still do a lot of things such as basic search, send unlimited winks, and send messages. If you are someone who wanted to try UrbanSocial, you don’t have to pay right away. You will still have enough features left which you can use to explore the site more and see if it’s worth the upgrade or not.

UrbanSocial Profile Quality

urbansocial profile
  • Profiles without photos can’t be viewed
  • You can update your profile anytime
  • Unlock free introduction if profile is complete
  • Profiles and photos can be viewed for free
  • Almost all of the profiles are detailed

    Because you get to unlock a contacting feature for free when you complete your profile upon registration, it is no surprise that most of the profiles we have encountered on UrbanSocial are detailed and fully fleshed out. The best thing is, you can view profiles even if you aren’t a paid member. You can also use extensive search and browse through profiles as a basic member. You can see their photos, read all about that person, know their interests, lifestyle, and other info that would help you determine whether they are a good match or not.

    If you choose to skip uploading a photo or taking the time to answer questions about yourself, you can still update your profile later. Remember that no one can see your profile and you will not show up on search results if you don’t have a profile picture. It is one of the great protocols implemented by UrbanSocial to ensure that members are legit people and genuinely looking for dates instead of scamming others.

    UrbanSocial Real Life Review

    “I am pleasantly surprised by UrbanSocial. I used to go on UrbanSocial before but I dropped it in favor of other more popular dating apps like Tinder. However, the matches I had on Bumble and Tinder were so shallow and superficial. I decided to give this old timer, UrbanSocial, a second chance. And what do you know? I have been chatting with this guy i have met on this site for a week now. I have been enjoying it. In this case, old yet proven and tested really does win the game over flashier ways.”

    - Tina, 34

    Design and Usability

    UrbanSocial’s traditional design works to its favour since the website’s layout feels nostalgic and already feels familiar with its users. No matter what your age is or what the level of your computer literacy is, you will have no problem navigating the site. Granted that the traditional design has its drawbacks by not feeling quite as modern nor as competitive as with other sites, UrbanSocial still retains its classic and clean look. It reflects the overall theme of this site: why fix what isn’t broken?

    All of the contacting features are located on the top bar which makes these features easy to access. Scrolling down, you will find a variety of other members’ profiles taking up most of the screen. You can browse these profiles without even having to search for them which is always worth a few points in our books. 

    Overall, UrbanSocial does not offer anything new or revolutionary when it comes to design and usability. However, what it does offer is an easy to use, clean, and well-organized design. It does a good job of making sure each member can see what features are available to them and what they can do to further enhance their experience on UrbanSocial.

    UrbanSocial Costs and Prices

    Free Services
    • Register and create profile
    • Upload photos and appear on search results
    • Search for people by location, age, gender, and other specifications
    • Create Favourites List
    • Send unlimited winks
    Fee-Based Services
    • Send and receive private messages
    • Chat online with instant messenger
    • See who's viewed your profile
    • Add multiple photos to your profile
    • Create and read dating diaries

    Is UrbanSocial expensive or cheap?

    In comparison to other providers UrbanSocial is average.

    Duration / Credits / CoinsCostsTotal
    6 Months13.33 GBP / Month79.95 GBP
    3 Months16.65 GBP / Month49.95 GBP
    1 Month24.95 GBP / Month24.95 GBP
    1 Year124.95 GBP / Year124.95 GBP
    urbansocial cost
    Payment Options
    • Credit Card
    • Direct Debit

    UrbanSocial runs on a subscription-based membership. You can get one, three, six-month premium membership. You can use all of the premium features such as live chats, diary entries, and so much more on every package. If you want to maximize your UrbanSocial experience to the fullest, then you may opt to get a one-year premium subscription. By subscribing to the longest membership plan, you are guaranteed to save more. 

    However, is UrbanSocial worth it? When we checked out this dating site, we have seen promise in the form of fully fleshed-out profiles, fun contacting features, and a straightforward matchmaking process. Premium membership on this dating site might prove to be to your advantage since you can actually find legit matches and real people looking to find great connections on UrbanSocial. If you are feeling social, you definitely have to go for it.

    Special Features

    UrbanSocial offers quite a bit of special features to make the online dating experience more fun and exciting. Here are some of them:

    Who’s Viewed Me

    This feature is available for premium members only. In here, you can see who opened your profile.


    Your online dating diary is a place where you can share your ideas and thoughts with other members to help them get to know you better.


    You can view other members’ photos and choose whether you’d like to meet them or not in real life. If they would also like back to meet you when they come across your photo, it would be a match.


    Create a Favourites list where you can add people you find interesting, like, or want to get to know more. Easily browse this list whenever you want to look back on your history so far on UrbanSocial.

    Our rating

    Signing Up: 3.0 / 5
    Making Contact: 3.0 / 5
    Profile Quality: 4.0 / 5
    Real Life Review: 3.0 / 5

    Editor's Conclusion

    Chris Pleines, Author at Datingscout.co.uk
    UrbanSocial is your cookie-cutter dating site. While it does not promise anything new, what it does is use proven and tested formula of matching people with singles they are most compatible with and no other modern dating sites does it better than UrbanSocial. Instead of being preoccupied with introducing elaborate ways of matching people, UrbanSocial sticks to its traditional guns and produces quality matches first. It matches you with real people who shares your hobbies, interests, and conveniently, are near your location. Sounds interesting? Check out UrbanSocial today!

    UrbanSocial FAQ

    Subscription and Payment

    How do I upgrade my account on UrbanSocial?

    To upgrade your account, follow these simple steps:

    • Head over to the Upgrade page
    • Choose your subscription package
    • Select your preferred payment option
    • Enter your details
    • Click the ‘Pay Now’ button

    What are the benefits of full membership on UrbanSocial?

    When you upgrade your account and become a full member, you can use all of the features that the site has to offer. You'll be able to:

    • Send and read all of your private messages
    • Write your own diary entries and read other member's diary entries
    • Chat online in real-time with other members online
    • Complete your profile
    • Upload a photo
    • Search for other members
    • Send winks

    How can I make a payment on UrbanSocial?

    UrbanSocial accepts the following debit and credit cards:

    • Visa
    • Visa Debit
    • Electron
    • Mastercard

    On selected sites, you also have the option to pay by SMS. If this option is available, you’ll see an ‘Pay by Mobile’ next to the Visa and Mastercard symbols on the payment page.

    What can I do as a free member on UrbanSocial?

    The site offers two levels of membership: basic (free) membership and full (paid) membership. We provide a basic or ‘free’ level of membership so that you can have a look around the site and see if it's what you're looking for. You can stay as a basic member for as long as you like but you’ll need to upgrade to unlock all of our features.

    As a basic member, you can:

    • Complete your profile
    • Upload a photo
    • Search for other members
    • Send winks
    • Send one message to anyone you like the look of

    If you've filled out your profile and uploaded a photo, you also have the option to send an Introduction message. This is a message that's sent from you to everyone nearby who meets your search criteria.

    Messaging and Contacting

    How do I message another member on UrbanSocial?

    There is a row of buttons on every profile that sits under a member's name. This is where the ‘Message’ button sits. Click the button to send a message. Be sure to add in a catchy subject line, write your message and hit send.

    What is an Introduction?

    When you're new to the site, you have the option to send one Introduction message. This message will go to everyone who meets your search criteria. This is a great way to reach out to lots of other members in a short space of time to help you start getting to know people.

    To be able to send an Introduction message, you need to have written a profile text and have an approved photo.

    Once you've done the above, you can find the button to send your Introduction on the homepage.

    How do I report an offensive message on UrbanSocial?

    If you receive a message that you find offensive or that you think is inappropriate, you should use the ‘Report Profile’ button.

    You can find the button on the top right hand side of every profile. When you report a profile, the site’s moderators will review it as soon as possible.

    Why are some members appearing as inactive on UrbanSocial?

    If another member's profile appears as inactive, it could be because:

    • The member has chosen to remove their profile from the website
    • The member has breached the Terms of Use and has been removed by the moderation team

    When a profile is removed, it may take some time for the profile to be permanently deleted from the system.

    During this time, the profile will be marked as inactive to show other members that the person is no longer a member of the site.


    What do I do if I am contacted by a scammer on UrbanSocial?

    In the rare event that you are contacted by a member who you believe is an online dating scammer, use the ‘Report this Member’ button to alert our moderation team.

    You can find the button on the top right hand side of every profile. When you report a profile, the site’s moderators will review it as soon as possible.

    Why does UrbanSocial moderate my content?

    The site’s moderators screen every first message, Introduction, profile text, diary and photo for your safety. This helps keep the site free from scammers and make sure that only appropriate content makes it onto the sites.

    If your message is ‘pending approval’, it means they haven't moderated it yet. Messages ideally gets reviewed within 10 minutes, although this may take longer at peak times. You'll receive a notification from the Support team to let you know when your message has been approved or rejected.

    You'll receive a message to let you know when the item you've submitted has been approved, and if it’s been rejected, you can try again.

    You did not find your question? Ask us!

    Please ask your question.
    Please enter your name.
    How much is 3+9?*

    Please, enter a valid answer.

    Thank you for your question. We will answer it as soon as possible.

    Personalised Recommendation

    Which dating site is right for you?

    Get your personalised recommendation

    Get more info...

    Contact details

    Company:Venntro Media Group Ltd.
    Address:The Switch, 1-7 The Grove, Slough, SL1 1QP, United Kingdom