“I am pleasantly surprised by UrbanSocial. I used to go on UrbanSocial before but I dropped it in favor of other more popular dating apps like Tinder. However, the matches I had on Bumble and Tinder were so shallow and superficial. I decided to give this old timer, UrbanSocial, a second chance. And what do you know? I have been chatting with this guy i have met on this site for a week now. I have been enjoying it. In this case, old yet proven and tested really does win the game over flashier ways.”
- Tina, 34
UrbanSocial Review UK October 2026
What makes UrbanSocial different from other dating sites? To know the answers and more, read on below! All about UrbanSocial in the UK.
4.0very good
UrbanSocial is a UK dating site for singles that has been established since 2003
- Established since 2003
- Available only in the United Kingdom
Relationships
Finding love
Flirts
Is UrbanSocial right for me?
last updated
Members in the UK30,000
Women / Men
49% 51%
From£13.33/mo
Age
UrbanSocial UK in 10 seconds
- UK-exclusive dating site that aims to help connect like-minded singles together
- Determined to produce legit matches that are guaranteed to translate well in real life
- An established dating site since 2003
- Only available to access in the United Kingdom
- Runs an extensive blog filled with dating tips and advice
- Premium membership is available in 4 different package durations
Is UrbanSocial right for you?
Find out if UrbanSocial is the right service for you or if there are better options.
Better than UrbanSocial
Who is UrbanSocial for, and not for?
UrbanSocial is for…
- People looking for serious relationships and deep commitments
- Singles who want to fall in love
- Those looking for exclusive dating services with premium features
…and not for
- Those searching for erotic adventures and casual encounters
- Singles who are after casual sex hookups
- English singles who want a broader member base location-wise
UrbanSocial pros & cons
- Profiles show detailed information
- Send unlimited winks for free
- Registration is quick and easy
- Members are limited to the United Kingdom
- No unique special features
- There are fake profiles
What UrbanSocial really costs in the UK
Compared with other dating services, UrbanSocial is average-priced.
Premium Subscription
A renewing membership gives you all premium features, including private messages, live chat and dating diaries.Total
6 months
13.33 GBP / month
79.95 GBP
Our pick: 6 months for 79.95 GBP, that is 13.33 GBP per month, 47% less per month than 1 month.
3 months
16.65 GBP / month
49.95 GBP
1 month
24.95 GBP / month
24.95 GBP
1 year
124.95 GBP / year
124.95 GBP
UrbanSocial costs last updated on Oct 20, 2026
Payment options in the UK
Credit CardDirect Debit
No anonymous payment.With UrbanSocial you cannot pay anonymously, the charge appears on your bank statement.
On your bank statement
DATING LAB LIMITED, the company name on the card statement
UrbanSocial costs screenshot
UrbanSocial runs on a subscription-based membership. You can get one, three, six-month premium membership. You can use all of the premium features such as live chats, diary entries, and so much more on every package. If you want to maximize your UrbanSocial experience to the fullest, then you may opt to get a one-year premium subscription. By subscribing to the longest membership plan, you are guaranteed to save more.
However, is UrbanSocial worth it? When we checked out this dating site, we have seen promise in the form of fully fleshed-out profiles, fun contacting features, and a straightforward matchmaking process. Premium membership on this dating site might prove to be to your advantage since you can actually find legit matches and real people looking to find great connections on UrbanSocial. If you are feeling social, you definitely have to go for it.
Free vs. paid services in the UK
FeatureFreePremium Subscription
Register and create profile
includedincluded
Upload photos and appear on search results
includedincluded
Search by location, age, gender and more
includedincluded
Create Favourites ListCreate a Favourites list where you can add people you find interesting, like, or want to get to know more.
includedincluded
Send unlimited winks
includedincluded
Send and receive private messages
not includedincluded
Chat online with instant messenger
not includedincluded
See who's viewed your profileThis feature is available for premium members only. In here, you can see who opened your profile.
not includedincluded
Add multiple photos to your profile
not includedincluded
Create and read dating diariesYour online dating diary is a place where you can share your ideas and thoughts with other members to help them get to know you better.
not includedincluded
You can register, create a profile, upload photos, search by filters, make a favourites list, and send unlimited winks for free. Premium adds private messages, live chat, profile views, more photos, and dating diaries.
Is UrbanSocial right for me? →
How to cancel your UrbanSocial subscription →
Is UrbanSocial right for me?Who is signed up on UrbanSocial in the UK?
Exclusively on DatingScout: online member numbers for dating services are usually far off, so we estimate how many people are really on UrbanSocial from traffic data and interest, updated monthly, with history.
Most people who sign up on UrbanSocial are serious daters looking for long-term relationships and profound connections. If you are into casual dating or looking for no-strings-attached flirts, you are probably better off skipping this dating site. However, if you are out to mingle, connect, and develop relationships with like-minded singles in the UK, you might enjoy UrbanSocial more.
Members of this site mostly belong in the 25 to 34 years old age bracket. There is an equal number of male and female members registered. The site also receives approximately 1,000 logins daily. Not bad numbers at all. You are sure to have as many options on this site, most especially if you are located in the United Kingdom.
1,160-21%
Rough estimate of active members
20,000
New members per month in the UK
30,000
Members in the UK
1k
1k
1k
1k
1k
1k
MayJunJulAugSepOct
Estimated active members, last 6 months
Gender
20%
18-24
41%
25-34
25%
35-44
14%
45-54
0%
55+
Age of members
Last data update: October 2026
Signing up at UrbanSocial
★★★★★ 3.0/5
- Takes only a minute to register
- No social media or Facebook registration
- Email verification is necessary
- Basic information is asked of you
- You can skip uploading a photo
Signing up on UrbanSocial is fairly easy and straightforward. After you have filled in the basic information such as your gender, sexual preference, name, birthday, and password, your account is already created. The entire process takes about a minute.
However, you are then prompted to upload your photo and answer questions about yourself, your appearance, lifestyle, and interests. You can opt to skip this part. You can still proceed to the website without filling up any of this information. But, if you do take the time (five minutes maximum) to be as thorough as you can when you describe yourself, you unlock a free introduction that allows you to chat right away with local members.
Take note that profiles with no photos will not be seen by other members. If you don’t upload a photo of yourself, no one will be able to see your profile.
Lastly, email verification is mandatory. You have to click the verification link sent to your email in order to fully activate your account.
Making contact on UrbanSocial
★★★★★ 3.0/5
- Send unlimited winks for free
- Create your Favourites List
- Create and read dating diaries as a Gold member
- Sending messages for free is not possible
Profile quality
★★★★★ 4.0/5
- Profiles without photos can’t be viewed
- You can update your profile anytime
- Unlock free introduction if profile is complete
- Profiles are pleasantly detailed
- Profile pictures are visible to everybody for free
Our field test
★★★★★ 3.0/5
Design & usability
UrbanSocial’s traditional design works to its favour since the website’s layout feels nostalgic and already feels familiar with its users. No matter what your age is or what the level of your computer literacy is, you will have no problem navigating the site. Granted that the traditional design has its drawbacks by not feeling quite as modern nor as competitive as with other sites, UrbanSocial still retains its classic and clean look. It reflects the overall theme of this site: why fix what isn’t broken?
All of the contacting features are located on the top bar which makes these features easy to access. Scrolling down, you will find a variety of other members’ profiles taking up most of the screen. You can browse these profiles without even having to search for them which is always worth a few points in our books.
Overall, UrbanSocial does not offer anything new or revolutionary when it comes to design and usability. However, what it does offer is an easy to use, clean, and well-organized design. It does a good job of making sure each member can see what features are available to them and what they can do to further enhance their experience on UrbanSocial.
Special features
UrbanSocial offers quite a bit of special features to make the online dating experience more fun and exciting. Here are some of them:
Finding people 2
Who’s Viewed MePaid
This feature is available for premium members only. In here, you can see who opened your profile.
EncountersFree
You can view other members’ photos and choose whether you’d like to meet them or not in real life. If they would also like back to meet you when they come across your photo, it would be a match.
Showing interest 1
FavouritesFree
Create a Favourites list where you can add people you find interesting, like, or want to get to know more. Easily browse this list whenever you want to look back on your history so far on UrbanSocial.
Community and events 1
DiariesFree
Your online dating diary is a place where you can share your ideas and thoughts with other members to help them get to know you better.
Final results
4.0very good
“While it does not promise anything new, what it does is use a proven and tested formula of matching people with singles they are most compatible with and no other modern dating site does it better than UrbanSocial.”
Is UrbanSocial right for me?
tested October 2026
Signup3.0
Making contact3.0
Profile quality4.0
Field test3.0
Overall4.0/ 5
Alternatives: Better than UrbanSocial
Compare UrbanSocial with other dating sites
1 UrbanSocial experiences from real users in the UK
1/ 5
★★★★★
0%
recommend UrbanSocial
0%
got a date
Very good0
Good0
Average0
Poor0
Bad1
1 reader reports
What readers complained about
- Fake accounts
- Scam messages
- No real replies
- Possible bots
- Profiles feel like clickbait
60 years
GEOFF
★★★★★
Nothing in particular.
So far (after nearly 5 months), I have only had two responses, both from fake accounts who were only after money. One of them was actually a German scammer (who was using fake profile pics of a famous German actress), and the other was a lady from Florida in the US (who I suspect was actually a bot). Literally, none of the other ladies that I expressed an interest in have ever bothered to engage with me at all. Luckily, I decided not to waste my money on a subscription until I saw proof that the site had actual and real profiles. However, I suspect many of the profiles are simply clickbait, to be honest.
Does not recommend UrbanSocial
Cancelling your UrbanSocial subscription
How you can cancel
- Via your profile settings on UrbanSocial
Contact details
| Company | Venntro Media Group Ltd. |
|---|---|
| Phone | 04880697 |
| support@venntro.com | |
| Address | The Switch, 1-7 The Grove, Slough, SL1 1QP, United Kingdom |
Do subscriptions auto-renew?
Subscriptions renew automatically, cancel at least 14 days before your current term ends.
Money-back guarantee
- UrbanSocial offers a money-back guarantee with a full refund
- You have 14 days to cancel and get your money back
Refunds are subject to approval.
UrbanSocial FAQ
How do I upgrade my account on UrbanSocial?
To upgrade your account, follow these simple steps:
- Head over to the Upgrade page
- Choose your subscription package
- Select your preferred payment option
- Enter your details
- Click the ‘Pay Now’ button
What are the benefits of full membership on UrbanSocial?
When you upgrade your account and become a full member, you can use all of the features that the site has to offer. You'll be able to:
- Send and read all of your private messages
- Write your own diary entries and read other member's diary entries
- Chat online in real-time with other members online
- Complete your profile
- Upload a photo
- Search for other members
- Send winks
How can I make a payment on UrbanSocial?
UrbanSocial accepts the following debit and credit cards:
- Visa
- Visa Debit
- Electron
- Mastercard
On selected sites, you also have the option to pay by SMS. If this option is available, you’ll see an ‘Pay by Mobile’ next to the Visa and Mastercard symbols on the payment page.
What can I do as a free member on UrbanSocial?
The site offers two levels of membership: basic (free) membership and full (paid) membership. We provide a basic or ‘free’ level of membership so that you can have a look around the site and see if it's what you're looking for. You can stay as a basic member for as long as you like but you’ll need to upgrade to unlock all of our features.
As a basic member, you can:
- Complete your profile
- Upload a photo
- Search for other members
- Send winks
- Send one message to anyone you like the look of
If you've filled out your profile and uploaded a photo, you also have the option to send an Introduction message. This is a message that's sent from you to everyone nearby who meets your search criteria.
MESSAGING AND CONTACTING
How do I message another member on UrbanSocial?
There is a row of buttons on every profile that sits under a member's name. This is where the ‘Message’ button sits. Click the button to send a message. Be sure to add in a catchy subject line, write your message and hit send.
What is an Introduction?
When you're new to the site, you have the option to send one Introduction message. This message will go to everyone who meets your search criteria. This is a great way to reach out to lots of other members in a short space of time to help you start getting to know people.
To be able to send an Introduction message, you need to have written a profile text and have an approved photo.
Once you've done the above, you can find the button to send your Introduction on the homepage.
How do I report an offensive message on UrbanSocial?
If you receive a message that you find offensive or that you think is inappropriate, you should use the ‘Report Profile’ button.
You can find the button on the top right hand side of every profile. When you report a profile, the site’s moderators will review it as soon as possible.
Why are some members appearing as inactive on UrbanSocial?
If another member's profile appears as inactive, it could be because:
- The member has chosen to remove their profile from the website
- The member has breached the Terms of Use and has been removed by the moderation team
When a profile is removed, it may take some time for the profile to be permanently deleted from the system.
During this time, the profile will be marked as inactive to show other members that the person is no longer a member of the site.
SECURITY
What do I do if I am contacted by a scammer on UrbanSocial?
In the rare event that you are contacted by a member who you believe is an online dating scammer, use the ‘Report this Member’ button to alert our moderation team.
You can find the button on the top right hand side of every profile. When you report a profile, the site’s moderators will review it as soon as possible.
Why does UrbanSocial moderate my content?
The site’s moderators screen every first message, Introduction, profile text, diary and photo for your safety. This helps keep the site free from scammers and make sure that only appropriate content makes it onto the sites.
If your message is ‘pending approval’, it means they haven't moderated it yet. Messages ideally gets reviewed within 10 minutes, although this may take longer at peak times. You'll receive a notification from the Support team to let you know when your message has been approved or rejected.
You'll receive a message to let you know when the item you've submitted has been approved, and if it’s been rejected, you can try again.
You did not find your question? Ask us!
Thank you for your question. We will answer it as soon as possible.
Security
- Does UrbanSocial sell your data?
- No, UrbanSocial does not sell your data.
- Was UrbanSocial hacked in the past?
- No, UrbanSocial was never hacked.
- How accurately does UrbanSocial track your location?
- UrbanSocial tracks your approximate location.
- Do your UrbanSocial profile pictures or profile information appear in Google Search Results?
- No, your UrbanSocial photos and personal information will not appear in Google Search Results.
- Who can view your pictures on UrbanSocial?
- All UrbanSocial users can view your pictures.
- Is your phone number required for signing up at UrbanSocial?
- No, you can sign up at UrbanSocial without a phone number.
- Can you erase your personal data on UrbanSocial?
- Yes, UrbanSocial provides an option for users to erase their data.
Why can you trust us?
- We have been testing and publishing online dating reviews for over 17 years
- We have carefully reviewed over 3,579 dating services
- Our dating site reviews and results are objective and independent in contrast to many other comparison sites
- We update our reviews every month based on new site/app offerings and feedback from our readers
- We are the Author of the Book "Online Dating for Dummies" - read more on our About Us page
- Our Dating Experts are constantly cited by press and TV outlets, find out more here
Founder of DatingScout and Author of the book "Online Dating for Dummies"
Chris founded DatingScout 17 years ago, and today he is one of the leading Online Dating Experts. He is the author of the book "Online Dating for Dummies" and the author of the Internet's largest online dating study analyzing 20 Million Profile Pictures with artificial intelligence. Chris Pleines holds a master degree in media science and appeared in numerous television interviews and publications to give expert advice as well as tips about online dating.