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Call us, and we'll help you with:

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est. 2009 ♥

POF Review UK 2026: Legit Site or Scam?

Is there actually plenty of good fish out there? All about Plenty of Fish in the UK.
3.2fair
Screenshot of the Plenty of Fish website
plenty-other-fish.com
Plenty of Fish is a dating site for singles looking for different kinds of relationships with free services
  • Over 90 million registered users globally
  • Sending and receiving messages free
Relationships Finding love Friendship
Try Plenty-Other-Fish free →
last updated
Estimated active members in the UK710,000
Women / Men 40% 60%
From£9.99/mo
Age 25-34 35-44 45-54

Plenty of Fish UK in 10 seconds

  • Plenty of Fish is for singles who are looking for different kinds of relationships
  • Has a huge dating pool all over the globe
  • The site offers free services and options to upgrade to paid memberships -See more here
  • Sending and receiving messages is free
  • Provides personalized and potential matches
  • Profiles are detailed and informative
  • Uses anti-robot security systems
  • Customer Support can only be contacted via email

Test Plenty-Other-Fish now →

Is Plenty of Fish right for you?

Find out if Plenty of Fish is the right service for you or if there are better options.

Better than Plenty of Fish

  1. We recommend Adultfriendfinder 5.0★★★★★Excellent Visit site Read review
  2. Ourtime 5.0★★★★★Excellent Visit site Read review
  3. InternationalCupid 4.2★★★★★Very good Visit Adultfriendfinder Read review

Who is Plenty of Fish for, and not for?

Plenty of Fish is for…
  • For singles seeking casual and long-term relationships
  • For people who want to extend their social circles and have meaningful conversations
  • If you're looking for your perfect match, this site is for you
…and not for
  • Not for people who have uptight beliefs and values in dating
  • If you're into erotic fun and encounters
  • If you're uncomfortable sharing your personal details with many users

Plenty of Fish pros & cons

  • Users can access the site's general services for free
  • The dating site has a huge population giving users plenty of chances to have matches
  • Has personalized filter criteria for better match results
  • Customer Service doesn't have any phone numbers
  • High competition for attention due to the site's huge population
  • Although the site has strict security systems, fake profiles can still lurk around

What Plenty of Fish really costs in the UK

Compared with other dating services, Plenty of Fish is average-priced.
Upgraded User
The 2, 4 or 8 Month membership adds extended profiles, message status and ad free use. It is a subscription that renews automatically.Total
2 months 19.35 GBP / month 38.70 GBP
4 months 12.75 GBP / month 51.00 GBP
8 months 9.99 GBP / month 79.92 GBP
Our pick: 8 months for 79.92 GBP, that is 9.99 GBP per month, 48% less per month than 2 months.
Plenty of Fish costs last updated on Oct 9, 2026
Payment options in the UK
Credit CardPayPalVia Mobile PhoneApp Store
No anonymous payment.With Plenty of Fish you cannot pay anonymously, the charge appears on your bank statement.
On your bank statement
POF or Google Play, the billing name on the statement
Plenty of Fish costs screenshot

Tokens cost GBP 1.99 (1 token), GBP 8.95 (5 tokens), GBP 16.90 (10 tokens).

For all members, virtual items purchased like tokens are final and non-refundable regardless of the expiry date.

Based on the Terms of Agreement, members from Wisconsin, Arizona, Ohio, California, Connecticut, Minnesota, Illinois, Iowa,  New York, and North Carolina may cancel their subscription, without any penalty. This is possible as long as they cancel any time before midnight of the third business day following the subscription date.

Premium membership automatically renews. To avoid any inconvenience, make sure to keep in mind the due date of your subscription. If you decide to cancel your subscription, it would be better to discontinue your membership not later than the day before it expires.

Free vs. paid services in the UK
FeatureFreeUpgraded User
Create an account includedincluded
Send messagesFree messages can be sent to everybody. includedincluded
Get Matches includedincluded
Add a member to Favourites List includedincluded
See list of online members includedincluded
Take the Compatibility Predictor test includedincluded
View a profile includedincluded
Send voice messages includedincluded
Participate in forums includedincluded
See nearby members includedincluded
Cue’d UpSingles play this game at specific times to get to know each other before matching. includedincluded
Be the first on the line on the "Meet Me" feature not includedincluded
View users' extended profiles not includedincluded
Know the status of your sent messages not includedincluded
Ad free experiences not includedincluded
See details when someone viewed your profile not includedincluded
Possible increase of received emails not includedincluded
Stand out on search results not includedincluded
Send three gifts a day not includedincluded
With a free account, you can create a profile, send and receive messages, view profiles, use Matches and take the Compatibility Predictor test. You can also join forums, see online and nearby members, and use Cue’d Up.
Try Plenty-Other-Fish free →

Who is signed up on Plenty of Fish in the UK?

Exclusively on DatingScout: online member numbers for dating services are usually far off, so we estimate how many people are really on Plenty of Fish from traffic data and interest, updated monthly, with history.

POF is known for its ever-growing population of users seeking serious relationships. The site is dominated by men with a whopping ratio of 3 males: 1 female. Most of the users are in their early 20s and late 30s. Members are usually from the United States and Canada. The site has a growing population from other countries like the UK and Australia.

The site has an active pool of members and is continuously garnering positive feedback from users all over the globe. The site's members are specific with their dating preferences.

710,000-8%
Estimated active members in the UK
800,000
Logins per day in the UK
3,600,000
Members in the UK
4.1
App Store rating in the UK
3.7
Google Play rating worldwide
JunJulAugSepOctNov
Estimated active members, last 6 months
Gender
WomenMen
40%60%
Gender
Age of members
18-2425-3435-4445-5455+
17%
18-24
30%
25-34
19%
35-44
18%
45-54
16%
55+
Age of members

Last data update: November 2026

How does Plenty of Fish work?

Upload clear, engaging photos to get significantly more views

Engage with the Meet Me feature to swipe through profiles; mutual interest opens a chat

Access the Chemistry Predictor test to assess compatibility with potential matches

Making contact on Plenty of Fish

★★★★★ 4.0/5

  • Send and receive messages for free
  • Check "priority message" to put your message at the top of the list
  • Everybody can send messages for free

Profile quality

★★★★★ 4.0/5

  • Users can upload multiple photos
  • Profiles are informative
  • Allows users to add a catchphrase on their profiles
  • Premium members can view extended profiles
  • Profiles are pleasantly detailed
  • Profile pictures are visible to everybody for free

The Plenty of Fish app

★★★★★ 4.0/5

  • User-friendly layout
  • Free on App Store, Google Store, and Windows Store
  • The app will take information from your location services, so don't forget to turn it off if you don't want it saved
  • All functionalities in the desktop version are available on the app
  • More people prefer using the app than the website

Members mostly access their profiles through the app. About 75% of the time, the platform is accessed using a mobile phone. The app and mobile site are very convenient, which may have caused its increased popularity.

The app is more straightforward to use than the desktop version. We only struggled with the app when we tried to deactivate our account. We were able to hide it through the app, but we had to log in to the desktop version to disable or delete our account.

Overall, if you are planning on using this platform, the app is probably a better choice.

Our field test

★★★★★ 4.0/5

“A friend told me about meeting a girl from POF, so I decided to give it a go. I had been using Tinder for some time but I noticed that most of the girls I matched with there hardly chatted. If they did, they never seemed interested in meeting up. This is why I started trying out other apps and found out about Plenty of Fish. I’m not sure if I’m ready to settle down yet, so I added to my POF profile that I was interested in dating, but nothing serious. I was worried that it would turn many girls off, but I was surprised to find that many women in their late 20’s and early 30’s (my target age range) were also looking for the same thing. I have been on the site for about three months now and have met five girls. They were all enjoyable dates. Now I’ve seen my current date four times and things are going very well. I hope it continues to be that way.”

-Brian, Programmer, 33

Design & usability

POF dating site's design can look overwhelming once viewed via desktop. The app version, however, is a lot simpler and easier to use than the website. All of the functionalities found on the desktop version are available on mobile as well.

On both platforms, updating your profile and making contact with others is possible. The buttons and icons are very straightforward. POF will suit any user from across age range with its simple functionalities.

POF search can be as flexible as you want it to be. From interests, beliefs, hobbies, and physical features, it is possible for you to find matches. If you already know the username of a specific member, you may opt to use the Plenty of Fish username search.

Special features

POF Dating Site has become more popular over the years. With the added features, it has become more exciting and inviting. Some are exclusive to POF, while others seem to be inspired by other dating sites.

Finding people 5

Chemistry Predictor

One unique feature of this site is the chemistry predictor wherein the users have the choice of taking any or all of the tests which include chemistry assessment, needs assessment, psychological assessment, keeper test, and sex test. This function would help the website find the perfect match based on the results of those exams. The number of questions varies from 30 to 100. All you have to do is click your answer based on its relevance to your personality or preference.

UltraMatch

It is the matchmaking feature that shows you the members that are most compatible with you.

Top Prospects

It includes a list (ranked by compatibility) of all the people that you had contact with for the past 30 days. Some members were reported to end up being in a relationship after one of them was included on the other's Top Prospects list.

NearbyFree

Similar to many other apps that focus on finding someone close to your location, POF has a nearby function that ranks users based on how far away they are. It uses the information on the members' mobile phone location services.

Meet MeFree

It lets you browse the local members who are game for a meetup.

This feature is similar to the swipe right or left method of viewing profiles made famous by Tinder. You are presented with profile pictures of other users and asked to tick "Yes" if you want to meet them or "No" if you don't. If you both say "Yes," you become a mutual match and can start chatting.

Showing interest 1

Super Yes

This feature lets the other person know how much a member is into him/her. Based on data, chances of finding a match increase up to more than 50% if Super Yes is used. You can find this feature on "Meet Me."

Messaging and contact 1

Send Priority Message

When sending messages, you will see a box where you can choose to turn on or off the Send Priority Message Feature. If you turn it on, your message will be at the top of the receiver's inbox. However, this feature may only be used by premium members.

Profile and visibility 1

Today's Catch

You can also find this feature in "Meet Me." This feature highlights a member's profile so more users can see it. You can use tokens to be the catch of the day.

Community and events 2

Self-Care ResourcesFree

Due to the anxiety caused by the COVID-19 pandemic, Plenty of Fish, in partnership with Shine started offering free access to more than 800 materials like guides for meditation, calming and soothing sounds, bedtime stories, exercises for writing journal entries, mood tracker, and reflection space.

Two new meditations for dating were developed, namely "Find Your Way Around Dating During COVID" and "Balance Dating While Busy." It is believed that Shine's services can help improve the state of minds, especially in the dating arena which greatly suffered since the start of the lockdowns.

If you are a member of Plenty of Fish, you'll have an access to Shine's premium services. And for those who are not familiar with Shine, it is one of the top self-care app available on the market.

Cue’d Up

Singles can play this game to get to know each other before matching. The game will be available twice a week at specific times. The singles in the game will respond to the same prompt, and the best answers will be voted on. Users can like others in the group and vote for who has the "best vibes" at the end of the game.

Safety and privacy 1

No Dick Pic

The "No Dick Pic" feature introduced by POF Dating is a groundbreaking addition that aims to combat the issue of unsolicited explicit images. This feature encourages a respectful and safer online dating environment by displaying a special badge on user profiles. It encourages users to set clear boundaries and promotes meaningful conversations about consent before sexting.

Premium and payment 1

Tokens

It acts as a profile booster. Use a "Super Yes," send priority messages, and highlight yourself by being on the "Today's Catch" list, with the use of tokens.

You can purchase 10, 5 or 1 token at a time which expires after six months. Members mentioned on the forum that there's a promo where you can buy the tokens up to 90% off.

Other extras 1

Automated Decision Making and Profiling

Only computers and algorithms are involved in the decision-making process. There is no human involvement to protect every user's privacy.

These invisible features help in improving the chances of the members to find and build meaningful connections.

Final results

3.2
“POF is an innovative and reliable dating site that has transcended different dating trends over the years. It's still popular among different generations and continues to provide great and compatible matches.”

Chris Pleines, Founder of DatingScout and Author of the book "Online Dating for Dummies"
Try Plenty-Other-Fish free →
tested October 2026
Signup3.0
Making contact4.0
Profile quality4.0
App4.0
Field test4.0
Overall3.2/ 5

Alternatives: Better than Plenty of Fish

  1. We recommend Adultfriendfinder 5.0★★★★★Excellent Visit site Read review
  2. Ourtime 5.0★★★★★Excellent Visit site Read review
  3. InternationalCupid 4.2★★★★★Very good Visit Adultfriendfinder Read review

Compare Plenty of Fish with other dating sites

ActivityPlenty of Fish3.2Read reviewOurtime5.0Read reviewFlirt4.4Read review
What it isPlenty of Fish is a dating site for singles looking for different kinds of relationships with free servicesOurtime is a dating site for UK singles over 50 looking for love and relationshipsFlirt is a casual dating site for singles interested in casual relationships and hookups
Activity
710,000 est. active members
81,000 est. active members
2,670 est. active members
Costs and pricesUpgraded User
2 months:
19.35 GBP / month
4 months:
12.75 GBP / month
8 months:
9.99 GBP / month
Premium Subscription
1 month:
39.99 GBP / month
3 months:
24.99 GBP / month
6 months:
19.99 GBP / month
Full Membership
1 day:
0.99 GBP
1 week:
10.43 GBP
1 month:
32.10 GBP / month
3 months:
23.40 GBP / month
Free features
Create an account
Send messages
Get Matches
Add a member to Favourites List
See list of online members
Take the Compatibility Predictor test
View a profile
Send voice messages
Participate in forums
See nearby members
App download
Cue’d Up
Profile creation
Use of the search function
Use of 'Shuffle' special feature
View profile pictures and full profile information of other members
Like profiles
Account registration
Send winks
Add users to your ‘Favourite’ list
Replying to messages
Premium features
Be the first on the line on the "Meet Me" feature
View users' extended profiles
Know the status of your sent messages
Ad-free experiences
See details when someone viewed your profile
Possible increase of received emails
View a profile
Stand out on search results
Send three gifts a day
Send unlimited messages
View who is interested in you
Ad-free browsing
Discounted prices for Activities
Send Love Notes
Unlimited chats
Big photos
‘Looking for’ info is displayed
Extended search
Premium support
Share photos and videos in chat
Visit Plenty-Other-FishRead reviewVisit siteRead reviewVisit Fetcircle.netRead review

19 Plenty of Fish experiences from real users in the UK

1.5/ 5
★★★★★
11%
recommend Plenty of Fish
21%
got a date
Very good1
Good0
Average1
Poor3
Bad14
19 reader reports
What readers liked
  • Opportunity to meet someone
  • Free basic access is available
What readers complained about
  • Fake profiles and scammers remain widespread
  • Increasing fees and subscription restrictions
  • Very few genuine responses to messages
  • Weak safety checks and moderation
  • Unexplained account bans and access problems
58 years
mark ★★★★★

Now, they have been taken over by Match. Whilst I appreciate they are a business, the whole site is pretty useless. If users could just pay one flat fee per month - say £9.99 and have access to all the features instead of it just being run by breadheads making a profit off people in search of a partner, then that would be better than having to shell out a big lump of cash in one go. It was a really great place before Match ruined it. Also, why, as a straight male, do I have to get TV's coming up in my search results when I am clearly not interested in males!?

Does not recommend Plenty of Fish
71 years
retaVerified Plenty of Fish user ★★★★★

I like plenty of fish but not getting any contact from the man. I am not sure if I did miss something.

Recommends Plenty of Fish
52 years
steve ★★★★★

I used to report the fakes, add excellent proof (links to where the photos were copied from), and then hit Refresh to see if the profile still existed. A message from POF pops up saying, "User no longer exists." So you'd assume they had been kicked off the site. But a few days later, I'd see the same profile back on the site. So I would report it again (Adding proof) and get the same "User no longer exists" message. And again, a few days later, I'd spot the same profile with the same fake photos. I then had an idea. I'd come across a fake profile. Get the proof ready. And then message the fake, saying "BYE BYE." Then, report them. Again, the same message from POF (user no longer exists). I'd then check my sent messages, And as expected, no BYE BYE message was there to the fake person. So imagine my surprise when, 2 days later, there it was. And the fake person's photo was on the left. I clicked on it, and the full profile was back on the site. I've done the same over 30 times on various fake members. And every time. The same fake profiles are back on POF after a few days of reporting them. I've reported some of the fakes at least 6 times, and each time, they appear again a few days later. It proves that POF doesn't care about genuine members. And even a fake/scammer is seen as possible revenue to them.

Does not recommend Plenty of Fish

Cancelling your Plenty of Fish subscription

How you can cancel

  • Via the app store's subscription management

Contact details

CompanyPlentyoffish Media ULC
Address142-757 West Hastings. PMB 670, Vancouver, V6C 1A1
Phone+1 604 692 2542
Fax+1 604 676 2319

Do subscriptions auto-renew?

Subscriptions renew automatically, cancel at least 1 day before your current term ends.

Money-back guarantee

  • Plenty of Fish does not offer a money-back guarantee

Do your credits expire?

Credits expire after 180 days.

Try Plenty-Other-Fish free →

Plenty of Fish FAQ

Is POF the best dating site/app?

PlentyofFish or POF is a complete dating site that brings in much of the functionality of the most popular dating sites and apps. It has a broad range of options available on how to find a match ranging from browsing, searching, and matchmaking.

Is POF a hook-up app?

PlentyofFish dating site is one of the few websites that ask their members to be explicit in describing what type of relationship they are seeking from using the site. Users vary in the kind of relationship from just friendship up to a long-term relationship or marriage.

Some users are only seeking casual encounters from the site, and they can specify that they are not looking for anything serious.

How many languages does POF support?

It is available in five languages (English, French, Spanish, Portuguese and German).

What are the different options of Plenty of Fish Search?

There are three ways on how you can search members. Basic which requires you to input some details about the person that you want to meet. Advanced searching lets you add some more information. Lastly, the username search allows you to find directly the profile who you already know the username.

USABILITY

Does POF post to Facebook or Instagram?

There is very little integration between POF and Facebook or Instagram. The site does not use these social media platforms to draw information from your profile or view your friends' list. It only uses these sites/apps to help you upload profile pictures. The site doesn't post to your FB and IG accounts, too.

What are POF matches based on?

Plenty of Fish matches are based on compatibility. Aside from giving essential information about yourself, the site also has a Relationship Chemistry Predictor, which allows users to provide their opinions about political, religious, behavioural, and social issues. This ensures that your matches have similar interests, views, and views as you do.

Can I use the site without signing up?

No. You need to register before using any of its features. However, you can still see some member profiles whose locations are near to your computer's registered location. Their limited profile and pictures are also shown there.

Is sending messages only for female members?

No. Male members can also send and respond to messages of other members. However, only females are allowed to send private images.

How do I edit my username in POF?

To update your username, go to "Edit Profile." Scroll down to the "Username" field at the bottom of the page, and enter your new username. Then, click "Update Registration" to save your changes.

Why am I having a hard time entering the site?

Plenty of Fish sign in can sometimes be difficult, especially if it detects unusual activity. You may have to answer an anti-robot verification test before you can successfully sign in.

SECURITY

Is POF safe?

It has gained a strong reputation for its privacy policy. Having been around since 2003, it has developed more ways to keep profile data safe as well as report members who don't follow the rules of the site.

Are POF Forums threads moderated?

A forum moderator checks all newly-posted threads for any violation of rules. Invalid content includes abusive language, self-advertising, and posts that contain only links.

Which ways can I verify my account?

A POF policy is the SMS verification to ensure they keep spammers and scammers off the platform.

How can I filter who can message me on POF?

Go to "Edit Profile" and click "Mail Settings." You can specify who can initially contact you based on gender, country, age, distance from your location, message length, and profile pictures.

CANCELLATION

Can I temporarily cancel my POF profile?

If you want to take a break, go to the "Edit Profile" option on your account dashboard. You'll see the option "To hide your profile from others, click here." This will give you the privacy you need, as your profile won't show up in search results or match suggestions. Just check it if you want to take a hiatus from Plenty of Fish, and then uncheck it when you're ready to return.

How do I delete my POF profile?

If you want to delete your profile permanently, go to the Help section of the website. You'll see a list of options, then select "Remove Profile." The website will ask for your basic info to confirm that you are the owner. If you answer the questions correctly, the site will remove your profile permanently.

How do I cancel my POF subscription?

Subscriptions are automatically renewed so if you wish to terminate your subscription; you need to do so manually. Just go to "My Account" and uncheck the option for automatic renewals.

You did not find your question? Ask us!

Security

Does Plenty of Fish sell your data?
No, Plenty of Fish does not sell your data.
Was Plenty of Fish hacked in the past?
No, Plenty of Fish was never hacked.
How accurately does Plenty of Fish track your location?
Plenty of Fish tracks your approximate location.
Do your Plenty of Fish profile pictures or profile information appear in Google Search Results?
No, your Plenty of Fish photos and personal information will not appear in Google Search Results.
Who can view your pictures on Plenty of Fish?
All Plenty of Fish users can view your pictures.
Is your phone number required for signing up at Plenty of Fish?
Yes, a phone number is required for signing up at Plenty of Fish.
Can you erase your personal data on Plenty of Fish?
Yes, Plenty of Fish provides an option for users to erase their data.

Why can you trust us?

  • We have been testing and publishing online dating reviews for over 17 years
  • We have carefully reviewed over 3,578 dating services
  • Our dating site reviews and results are objective and independent in contrast to many other comparison sites
  • We update our reviews every month based on new site/app offerings and feedback from our readers
  • We are the Author of the Book "Online Dating for Dummies" - read more on our About Us page 
  • Our Dating Experts are constantly cited by press and TV outlets, find out more here
Founder of DatingScout and Author of the book "Online Dating for Dummies"
Chris founded DatingScout 17 years ago, and today he is one of the leading Online Dating Experts. He is the author of the book "Online Dating for Dummies" and the author of the Internet's largest online dating study analyzing 20 Million Profile Pictures with artificial intelligence. Chris Pleines holds a master degree in media science and appeared in numerous television interviews and publications to give expert advice as well as tips about online dating.