Muddy Matches is the brainchild of Lucy and Emma, sisters from the countryside of Northamptonshire. After moving to London, the sisters were disappointed that most people on dating sites are too "townie" for them, so they created their own in March 2007 where both "muddies" and "townies" can meet.
Unlike other dating websites that focus on country living, Muddy Matches isn't exclusively for muddy folks. In fact, they allow townies, or city folks, to join the site as long as they are open-minded enough to explore the country life. The site acknowledges that no person is a total muddy and vice versa, so it is open to people from all walks of life.