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Our Review

Badoo is a free online dating desktop platform and a mobile app launched in November 2006 by Andrey Andreev, a Russian businessman.

Badoo rose to fame through Facebook quizzes and games before finally becoming its standalone service in 2012.

The platform aims to set itself apart from other dating networks on the web by doing away with the term “dating website,” calling itself a social media network with a heavy focus on dating instead. 

New members at Badoo in May 2022 in comparison

Here you can see how membership figures at Badoo are developing compared to others

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Badoo Member Structure

250,000 from United Kingdom
Members activity
250,000 daily logins
Gender Proportion
40 %
60 %
  • More than 7 million users in the United Kingdom
  • Most of the member base are late teens to young adults
  • Majority of users come from European countries
  • The app is recommended more for the younger generation

Badoo caters more to the younger generation, which complements their “fresh and hip” setup and thrust towards mobile dating.

The dating site, with its users mostly on the lookout for hookups and flings, is often compared to Tinder. However, it does have its fair share of those over 35, who are looking for more committed connections.

Older members looking for a serious relationship might feel out of place with fewer match potentials.


Badoo Age Range and Age Distribution

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+

Signing Up at Badoo

Badoo Signup
  • Basic information is needed upon registration
  • You must also link your other social media accounts or undergo phone verification
  • Verified users will have a blue check mark at the bottom of their profile picture

To create an account on Badoo, you need to give out your first name, birthday, city, gender, and what you're looking for (friendship, dates, or chat). You also need to upload a photo of yourself, although you can skip this step on the Badoo sign up process for later. You'll receive a link to verify your account.

Once your email has been verified, you can now start using Badoo. Unlike others, the registration doesn't require you to fill out a personality test to find matches. Instead, you are taken directly to your profile dashboard.

To fully enjoy the benefits of your Badoo account, you need to have it verified. The email verification you received upon signing up is just the first step in the process. You have to link Badoo to other social media accounts or use your phone to verify your identity. You can continue using Badoo under an unverified account, but your access will be limited. Verified members will have a blue checkmark at the bottom of their profile picture.

Because Badoo is a free service, everyone can view user-profiles, and pictures are not blurred. Although you gain access to your dashboard after signing up, you can't perform specific tasks like boost your popularity, purchase coins, and play games if you haven't uploaded at least one picture.

A good tip for new members of Badoo: Don't upload a picture of yourself just yet if you wish to look around Badoo. Although access to essential parts is limited for members without images, once you upload a picture, there's a possibility that the network will flag your photo, and you have to verify that it is you. There’s a strict photo verification process, and if you don't pass it, you are locked out of Badoo.

The verification process may sound simple to most people. Badoo will give you a sample image of a male or female in certain poses. You have to take a picture of yourself with the same pose and submit it to the Badoo team.

Once they verify that you are indeed who you say you are, the temporary lock-down will be removed, and you can use Badoo freely. However, if you are a new user, and you want to look around first without committing to anything, posting a picture may feel like a huge step already.

Making Contact on Badoo

Badoo Chat Contact
  • There is a nearby search function
  • Sending messages to other users is free for everyone

As a social media slash dating platform, Badoo has quite a lot of features you can enjoy:

  • Badoo Encounters

Badoo Encounters is a game that lets you search for matches quickly. This feature shows you matches one by one, with each entry showing the user's picture plus necessary information such as their name, age, and how many interests you have in common.

Press the heart icon (or one on your keyboard) if you're interested, or the X icon (two on your keyboard) if you're not. Most of the members play this fast and easy way by breezing through the different options, similar to Tinder's swipe left or right function.

However, if you are meticulous, there are links on the upper right-hand corner of each entry where you can view and share the user's profile. You can also filter the game to show only guys or girls, or matches of a specific age range.

  • People Nearby

Badoo's primary search function, People Nearby, allows you to find other members. You can filter the search to show only the new accounts or those that are currently online. Aside from that, there are several search filters that you can use to limit the results:

  1. Gender
  2. What they're looking for (friends, chat, date)
  3. Age
  4. Location
  5. Distance away from you

Despite the name, People Nearby isn't about searching for people close to your location, as you can even get results from members who put their positions in private, and you can also filter the search to show those from another city or state.

  • Featured Users

One the bottom right corner of your profile page, you will see several profile pictures. These are pictures from featured users. You can have your photo featured by paying credits. Click on a photo to view that user's profile. If you're interested, you can message him or her.

  • Messaging Feature

Since Badoo dating is a free service, messaging others is possible, even without paying for premium services. The only thing you need to start a conversation is to upload a photo of yourself. Once you have a picture, you can network with other members or ask them out on dates.

However, members can only send up to two messages to members they haven't matched. Once you've used up your two messages, they need to reply to you first before you can send more. 

You can set it so that you can get email and browser notifications whenever you get a new message. If there's a user you're particularly interested, and you hit it off immediately, you can save them on your favourites list. On the other hand, if the user says something offensive or inappropriate, you can choose to block them so they can't contact you any further.

As for Badoo's messaging feature, we give it a 4 out of 5. With most limited messaging services, you can only message another user once, or worse, they can't message a person who hasn't liked their photo back. With Badoo dating, at least you get two tries to get the attention of the person you're trying to message, and if they reply, the limits on messaging are lifted.

While this may feel unsafe and unregulated for some, messaging is one of the essential features of any dating platform. After all, if the goal is to match people, there's no reason why messaging should be made inconvenient.

  • Badoo Live

"Badoo Live" enabled members to host a live video stream, which all Badoo members could watch and join. Badoo announced that the feature was removed from the site as they wanted their users to focus on connections rather than viewing streams. 

Badoo Profile Quality

Badoo Profile
  • Badoo has an extensive photo verification process to ensure a user's identity
  • Profile verification process requires users to connect their account to their social media account or phone
  • Users are unable to take screenshots while on the app
  • State your "Dating Intentions"

    Profile information, as a whole, is severely lacking. Unlike others where you answer questions and take personality tests, you can only choose their interests from a vast list. You can't see what their thoughts are about topics concerning religion, politics, etc.

    To encourage its members to post their best pictures and fill out their profiles completely, they've devised a profile scoring system. The higher your score is, the higher your visibility to others. To start receiving ratings, you need to upload at least three photos of yourself. Other members who view your profile through Badoo Encounters can rate your profile. Members are also required to state their dating intentions as 'Here to date', 'Ready for a relationship', and 'Open to chat'  to avoid mismatched partners. 

    Although the profile scores are meant to determine the likeability of the members, it may be lacking as it is purely based on appearance. 

    Even with a verification process, fake profiles on Badoo come aplenty. There are several articles written about it on the web, and we experienced it firsthand while writing this review.

    Only 2-3 minutes after creating a profile, we got four message notifications from different females who wanted to chat with us. This is highly suspicious as the account has just been created, with no picture and no information on it whatsoever. Granted, Badoo has a feature where premium members can send messages to new users as soon as they sign up. However, we doubt that people who sincerely want to meet other people would be okay with just messaging everyone who signs up for the service.

    According to demographics, the male to female ratio in Badoo dating back in 2009 was 70/30, with males taking the lead. Recently, the numbers flipped, and more and more female profiles are being created on the same, some of the fake profiles to bring more people in. Remember that profiles can be set so that non-members can view it. Hence, there are several female decoy profiles on Badoo with the sole purpose of enticing males to join the website and meet these "female" members.

    Badoo puts a considerable emphasis on photos and appearance while disregarding views and opinions. Yes, you can choose an interest, and there are several fields where you can freely type information about yourself, but users neglect most of these because they are not mandatory.

    Badoo has an extensive verification system for photos, but nothing on what's written on your profile. A person looking for a long-term relationship or marriage is not given enough tools by which to tell who is compatible with them or not.


    Members can show off their personalities and give honest opinions on a variety of topic prompts through the use of video. These 15-second clips is a fun icebreaker when other Badoo users visit your profile. Plus, it also enhances your credibility as a genuine member of the app. Badoo also rewards profiles containing 'Clips' in terms of visibility on the platform. When you publish 'Clips' on your profile, you will show up more frequently on other members' matchmaking list.

    Badoo App

    Badoo App
    • The design is organised, simple, and pleasing to the eyes
    • The functionality is intuitive and user-friendly
    • App has more features than the website version
    • Badoo app allows location proximity matching
    • Mobile app has chat features and a special featured called ‘Bumped into’
    • Occasional technical errors such as the inability to log in, send messages and view certain screens
    • Available to download in the App Store and Google Play Store

    One of the biggest reasons why Badoo's desktop version looks outdated and lacklustre is because the company itself is focusing more on its mobile app. Since it is geared towards finding dates or easy and quick hookups, going mobile would be the most logical move. This way, you can look for possible friends, chatmates, flings, and one night stands anytime, anywhere.

    Badoo has put in more effort into the mobile app compared to its desktop counterpart. The profile layouts are great, unlike its browser counterpart. Also, there are more features and things to do in the app so that you can meet more people on the go.

    Badoo Real Life Review

    “I’ve been using Badoo since 2015. I was a free member for a year but upgraded my membership to lifetime premium as I see that the app is going nowhere but the app in the next decade. Until now, it proves to be an excellent investment. I have met a lot of women through the app—most were looking for a casual hook up, which I was very open to. I’ve also met a few girls who were into serious dating. I dated once for six months, but I had to leave the city, and we couldn’t keep up with LDR. Right now, I’m seeing a woman I also met through chance at the app’s Encounters game.  It was the appearance that initially brought us together, but we connected once we started talking. We’ve been dating for a week, and I don’t know. I just have a really good feeling about this.”

    - Alvin, 28, LA

    Design and Usability

    Since Badoo prides itself on being a social media platform with a focus on dating, its layout is similar to other social media platforms like Facebook. However, the design falls short in comparison. As previously mentioned, your profile dashboard looks like a cluttered mess, and the design is too simple. The way your profile looks when viewed by others is slightly better, though not by much.

    In terms of accessibility, the site is user-friendly. Badoo login is quick and easy. In just one click of a button, you can sign in and out of Badoo in a jiffy.

    The sidebar menu allows you to access most of its features with a mouse click. As for features you can access from the main page of your profile, it's possible to miss some of them because of the layout's simplicity.

    Essential parts of your profile don't stand out as the site doesn't make use of eye-catching colour schemes or fonts. 

    Badoo Costs and Prices

    Free Services
    • Use of search filters
    • Browsing member profiles
    • Messaging premium members
    • Basic messaging and quick flirts
    • Participating in Encounters matching game
    • Viewing who visited your profile
    • Use the 'Lookalikes' special search function
    • Verify your profile
    Fee-Based Services
    • View who liked you
    • Highlight your messages
    • See who put you on their favourites list
    • Undo your vote on Encounters
    • Browse the site anonymously
    • Chat with new users first
    • Become a featured member
    • Send Crush alerts
    • Increase your popularity
    • Give gifts
    • Activate stickers

    Is Badoo expensive or cheap?

    In comparison to other providers Badoo is low-priced.

    Duration / Credits / CoinsCostsTotal
    Badoo Premium
    1 Week4.99 GBP / Week4.99 GBP
    1 Month17.99 GBP / Month17.99 GBP
    3 Months14.66 GBP / Month43.99 GBP
    6 Months11.00 GBP / Month65.99 GBP
    Badoo Credits
    100 Credits0.02 GBP / Credit1.99 GBP
    550 Credits0.01 GBP / Credit7.99 GBP
    Badoo Premium
    Payment Options
    • Credit Card
    • PayPal
    • Via Mobile Phone
    Payment discretion
    • Credit card charges will appear as Social Online Payments Ltd on your credit card statement.

    Although you can make use of Badoo's core features for free, they can also enjoy more benefits by signing up for Badoo's premium membership.

    Members can get a Lifetime premium membership available at GBP119.99

    Badoo uses credits as an in-service currency. You can purchase credits to enjoy some perks, such as more visibility, removing feature limitations, and others.

    Credits can be used for the following user perks:

    1. Be the first entry to show up on match search results
    2. Get your photo included in the featured users' tab
    3. Your profile shows up more often in Badoo Encounters
    4. Purchase gifts to catch attention
    5. Use emojis and stickers in chat
    6. Raises your Badoo Encounters quota
    7. Raises chat quota to 5
    8. Notify users when you are online

    You can set the system up to auto-refill your credits whenever they go below a certain amount.

    Special Features

    For special features, we give Badoo a 3 out of 5.

    A hybrid between a social networking platform and an online dating site, Badoo has several unique games and features that other websites don't have.

    The only downside is that it caters only to people looking for casual dates and hookups, since most engage members based on their looks, without really putting any emphasis on interests, viewpoints, intelligence or personality.

    Badoo Encounters

    This allows you to look for matches easily.

    Profile Score

    This allows other members to rate your pictures. The higher your score is, the more visible your profile would be.


    If you like a particular user's appearance, you can search for others that resemble them.


    Check which members visited your profile in Visits.


    You get email and browser notifications when someone likes your profile.


    Put preferred users on your favourite lists. You can also see who put you on theirs.

    Games and Profile Features

    Aside from Encounters, there are several other games available:

    • Lookalikes - Using your photo, Badoo determines which members you look similar to. If you find a particular user attractive, you can search for their lookalikes so you can see others with the same features.
    • Gifts - You can purchase gifts for other users. Using credits, you can also send emojis to get their attention.

    Private Detector Technology

    This feature automatically detects and blurs unsolicited nude images. Recipients have the option to immediately report the sender without having to view the picture first.

    Rude Message Detector

    Badoo has increased its security systems by adding a rude message detector feature. This software carefully recognizes rude, abusive, homophobic, and discriminatory content and allows users to directly report the conversation through a pop-up notification.


    Moods is a special feature which gives users the option to share what’s on their minds. This can either be based around their current emotions or what kind of date they want to pursue.

    Would You Rather

    This is an interactive game feature where users who opt in are matched together asked a series of questions as a way to get to know each other and find out what they have in common.

    Screenshot Block Feature

    Badoo implements a screenshot block feature that discourages users to share private information and photos without permission. Android users can no longer take screenshots and iOS users will get a warning message once they take one.

    Our rating

    Signing Up: 3.0 / 5
    Making Contact: 4.0 / 5
    Profile Quality: 2.0 / 5
    App: 4.0 / 5
    Real Life Review: 3.5 / 5

    Editor's Conclusion

    Chris Pleines, Author at
    Overall, Badoo does a good job connecting members who are attracted to one another. With its Encounters feature, the matching of members is sped up and done so with utmost efficiency. However, Badoo may not be the best for people who are searching for a committed date, lifetime partner, or a serious relationship. But if you’re looking for something more casual and fun, Badoo will surely be worth your time.

    Badoo FAQ


    Where is Badoo based?

    Badoo has offices in London (UK), Moscow (Russia), and Malta.

    What's Badoo all about?

    To differentiate itself from other dating platforms, Badoo refers to itself as a dating-driven social media site. Unlike dating sites, Badoo doesn't use matching and compatibility algorithms and matches users based on distance and interests alone.

    Where's the best place to download the Badoo app?

    For security purposes, it's better to download the Badoo dating app through legitimate sources such as the Google Play Store, Apple Store, and Windows store. There are platforms where you can download the latest Badoo .apk files, but it's difficult to ascertain which downloads are legit, and which will give your phone a virus.

    Free Services

    What are Badoo Secret Awards?

    Secret Awards are private badges that members can get. They're hidden because they don't appear on your account. This is mostly to notify users of their achievements on Badoo. You can get awards for getting the highest-profile score and having the most connections (most conversations).

    What are Badoo Encounters?

    Encounters work similarly to Tinder's style of speed dating. Matches show up on your screen one-by-one, and with a mouse click or swipe, you can show your interest or reject the match before moving to the next one.

    What is Badoo Live? Is Badoo live still available?

    With Badoo Live, you could host live streams on the platform or the app or watch the live streams of others. You could comment on their streams and also follow them - or gain followers yourself by actively using the feature. In April 2020, Badoo announced that the feature was removed. They stated that they wanted their users to "focus on connections" rather than "spending time viewing streams". –


    Are Badoo profiles real?

    If you see a blue checkmark below a user's photo, it means that they are verified users, and more often than not, these types are real. Although Badoo has a strict photo verification system, some fake profiles still squeeze through the cracks and make it into the platform. For females, the surest way to guarantee that the person you're talking to is who they say they are, you can request for a selfie through chat.

    What is Badoo Encounters?

    Encounters is at the core of the Badoo experience. Photos of members who match your interests will be shown to you, and you decide if you want to meet them. Just set your search criteria, flick through your choices, and see who you like. 

    You can increase how often you appear in Encounters when other Badoo users are looking at it. Just get some Extra shows and watch your popularity rise.

    How can I found out who likes me on Badoo?

    The "Liked You" folder shows you all the people who voted 'Yes' when they saw you in Encounters. You can access your "Liked You" folder by activating Badoo Premium.

    How can I find my matches on Badoo?

    Your matches are the people who voted 'Yes' for you and who you liked, too, in Encounters. You can access their profiles directly from "Messages" to start chatting and make friends. So that you're able to differentiate between matches and messages from users you have not matched with yet, matches will have a heart icon on them.

    What is the Crush feature on Badoo?

    Sending a Crush means that you can let other users know how much you like them by clicking next to their photo in Encounters.

    Sending a Crush to someone means that they will be able to check out your profile straight away, and you can use Credits to send Crushes to as many users as you like! Note that there is no Undo when sending a Crush.

    What do I do if I want to "unregister'' myself from Badoo?

    You can terminate your registration at any time by going to the "Settings" Control of Badoo. After clicking the "Delete Profile" link, Badoo will retain your account for 30 days if you changed your mind and want to reactivate it. Once the 30 days are up, the deletion of your Badoo account is permanent.


    What are Badoo gifts?

    Gifts are icons that can be bought using Badoo credits and sent to other users to catch their attention. These are virtual equivalents of real gifts, so instead of giving a girl flowers, you can purchase the flower sticker instead.

    What are Badoo Superpowers?

    Badoo Superpowers is just another name for Badoo premium, which gives users exclusive perks that can increase their visibility and make them more popular on the dating website.


    Can I report violators of the Badoo Terms and Conditions?

    Yes, you have a right to privacy so you can report any abuse or violation of a member to the Badoo team by filling out the Feedback page. Make sure to include examples of the actions the user did so Badoo can act accordingly.

    Another option is to visit the user's profile and click the "Report Abuse" link. Choose the reason for the complaint and submit.

    All of a sudden, I can't access my Badoo profile. What's going on?

    If you suddenly can't access your Badoo profile, it's most likely that your account got suspended for violating Badoo's Terms and Conditions. 

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    Latest Badoo Experiences

    • Matt*** 24 years

      Extremely regarded to privacy

    • Edd**** 45 years

      At 1am was scrolling likes and came across a woman listed as being in Oxford despite me knowing she lives in Suffolk because i met her on badoo ? Trie... d searching her but couldn’t find her profile . Complaint to badoo admin and got fobbed off with feeble excuse ! Emailed them back 10!times all ignored ! Clearly badoo is using customer private photos to generate fake profiles which is identity theft ! They will be reported . I texted the lady who was still in Suffolk and had no idea where the Oxford town was despite being photo verified?? «»

    • Dani*** 24 years

      Same people every time no one intrested

    Show all Badoo experiences (10)

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    Contact details

    Company:Badoo Trading Limited
    Address:The Broadgate Tower, Third Floor, 20 Primrose Street, London EC2A 2RS