For the longest time, I haven't had much luck using dating apps because it's usually all about casual hook-ups, or just full of people I'm not interested in. When I started using Shaadi, I got a lot of matches in the first week and luckily, they messaged me so we started to talk. I'm enjoying using the website because it really helps me find who I want in my life. It also helps that it's clear about long-term relationships and marriage, since it skips the confusing dance of casual dating. I'm also enjoying that I can easily find people who understand me and my culture because we share it. I haven't found anyone for me yet but I'm hopeful, thanks to Shaadi.com.
Shaadi Review UK October 2026
Shaadi.com is a thorough matchmaking website for those who are looking for people who are as serious about finding true happiness as they are with their faith. All about Shaadi in the UK.
3.0fair
Shaadi is a matrimonial matchmaking service for religious singles with verified profiles
- Verified profiles
- 5 million happy ever afters
Relationships
Finding love
Flirts
Is Shaadi right for you?
Find out if Shaadi is the right service for you or if there are better options.
Better than Shaadi
What Shaadi really costs in the UK
Compared with other dating services, Shaadi is in the upper midfield.
Gold
Initiate unlimited chats & view/sms 75 verified contacts
The 59.00 GBP total covers 3 months, with unlimited chats and access to 75 verified contacts.Total
3 months
19.67 GBP / month
59.00 GBP
Gold Plus
Initiate unlimited chats & view/sms 150 verified contacts. Additionally, you get Spotlight and Bold Listing free for 90 days
The 82.00 GBP total covers 3 months, with unlimited chats, 150 verified contacts, Spotlight and Bold Listing for 90 days.Total
3 months
27.33 GBP / month
82.00 GBP
Diamond
Initiate unlimited chats & view/sms 150 verified contacts
The 88.00 GBP total covers 6 months, with unlimited chats and access to 150 verified contacts.Total
6 months
14.67 GBP / month
88.00 GBP
Diamond Plus
The 158.00 GBP total covers 12 months, with unlimited chats, 600 verified contacts, Spotlight and Bold Listing for 365 days.Total
6 months
19.67 GBP / month
118.00 GBP
Initiate unlimited chats & view/sms 300verified contacts. Additionally, you get Spotlight and Bold Listing free for 180 days
12 months
13.17 GBP / month
158.00 GBP
Initiate unlimited chats & view/sms 600 verified contacts.
Additionally, you get Spotlight and Bold Listing free for 365 days
Our pick: 12 months for 158.00 GBP, that is 13.17 GBP per month, 33% less per month than 6 months.
Shaadi costs last updated on Oct 20, 2026
Payment options in the UK
Credit CardDirect DebitPayPalCheque
No anonymous payment.With Shaadi you cannot pay anonymously, the charge appears on your bank statement.
On your bank statement
People Interactive the operator name that appears on billing
Shaadi costs screenshot
You can refund your premium membership within 30 days of purchase, granted that you've sent at least 10 Interests and you haven't had a single acceptance for chat.
Free vs. paid services in the UK
FeatureFreeGoldGold PlusDiamondDiamond Plus
Browse and search through registered users
includedincludedincludedincludedincluded
Show interest in other users
includedincludedincludedincludedincluded
Create and modify profile
includedincludedincludedincludedincluded
Access to Shaadi.com blog
includedincludedincludedincludedincluded
View public photos of other users
includedincludedincludedincludedincluded
Access contact information of other users
not includedincludedincludedincludedincluded
Initiate chats with other users
not includedincludedincludedincludedincluded
View hidden photos of other users
not includedincludedincludedincludedincluded
Premium assistance
not includedincludedincludedincludedincluded
Dedicated relationship advisorSelect Shaadi provides a dedicated advisor, handpicked profiles, and arranged meet ups.
not includednot includednot includedincludedincluded
Spotlight feature on other users' homepage
not includedincludedincludedincludedincluded
Appear first in search resultsSmart Search lets you filter profiles based on 24+ criteria, including income, educational attainment, and lifestyle.
not includedincludedincludedincludedincluded
In the free account you can browse profiles, show interest, create a profile, read the blog, and view public photos. Paid plans add contact details, chat, hidden photos, premium help, a relationship advisor, and homepage promotion.
Is Shaadi right for me? →
Who is signed up on Shaadi in the UK?
Exclusively on DatingScout: online member numbers for dating services are usually far off, so we estimate how many people are really on Shaadi from traffic data and interest, updated monthly, with history.
Admittedly, it was particularly hard to find information regarding the member activity and other statistics on Shaadi.com, even on its own website. However, the specifics of who uses the website can be narrowed down to mature men looking to find serious, long-term relationships that can lead to marriage. Shaadi.com is recommended for women who would like to find their partner for life, of which they can choose from millions of potential matches. A unique, heartwarming facet to its membership composition is inclusivity to individuals who are physically/mentally challenged, and even those diagnosed with HIV. One downside to the member base of the matchmaking service is that it only allows heterosexual matrimony, so all connections can only be between males and females.
72,000-28%
Estimated active members in the UK
6,500
Logins per day in the UK
192,000
Members in the UK
4.2
App Store rating in the UK
4.2
Google Play rating worldwide
100k
85k
110k
55k
73k
72k
MayJunJulAugSepOct
Estimated active members, last 6 months
Gender
31%
18-24
37%
25-34
13%
35-44
7%
45-54
12%
55+
Age of members
Last data update: October 2026
How does Shaadi work?
Filter potential matches by criteria like age, religion, caste, profession, and location
Show interest in members that align with your preferences by messaging them
Premium members can chat, call, and email directly through the platform
Signing up at Shaadi
★★★★★ 4.0/5
Sign up with
Email & password
Where
Website, iOS and Android app
Minimum age
18
Browse without an account
No
Required information
- Name
- Date of birth
- Location
- Your gender
- Your relationship status
- Your ethnicity
- Your occupation
- Your religion
- Your physical appearance
- Personal questionnaire
Verification
- Email verification required
Making contact on Shaadi
★★★★★ 2.0/5
- Allows you to search through registered users with filters
- Lets you browse through the entire public profile of any user you choose
- Only allows you to "show interest" in another user. Initiating chat is only for premium users
- You can respond to messages from premium users
- Features a "contact filter" where you can set parameters for who can send you messages
- Sending messages for free is not possible
- Shaadi has a chat function
Profile quality
★★★★★ 3.5/5
- Free accounts can only see the public profiles of other users. Hidden photos can only be accessed by premium members
- Several reports on fake profiles
- Verification icons can help determine authenticity of profiles
- Features several verification processes
- Profiles give full information about a user, except for contact information
- Profiles are pleasantly detailed
- Profile pictures are visible to everybody for free
- You can edit your profile information later
The Shaadi app
★★★★★ 3.5/5
- Has a swiping feature to browse through profiles
- Free download
- Lets you chat with your matches on-the-go (for paid plans)
- Offers a "Surprise Me" feature for match recommendations, prompted by shaking your phone
- Has a sleek and simple design
The Shaadi.com app for mobile is arguably the matrimonial service's best-designed asset. It's simple and sleek, and has a very fluid interface that makes it easy to use. However, the app does not really offer anything innovative to set it apart from other mobile dating apps, since the swipe mechanism already boomed a long time ago. The Shaadi app retains much of the website's functionality such as its smart search, chats, and matches. It has successfully integrated its main services for those on-the-go, highlighting its live and push notifications for any new updates in the matchmaking journey.
Our field test
★★★★★ 3.5/5
Design & usability
Generally, the websites of Shaadi.com uses a straightforward design that features a two-tone colour scheme, depending on which product website you're looking at. They also use attractive photos and other multimedia elements to help you get more of a feel of what Shaadi is all about. This also helps with any problems about slow internet, since its integral functions are text-based. Its simplicity greatly contributes to its ease of use, despite having a lot of information and features. Shaadi.com also has a smart flow, giving you a richer user experience without any of the fuss. However, a downside of this is that its "About Us" page redirects you to a different site that looks dated and unlike any of the other websites. In addition to that, the website has a lot of banner advertisements from its sponsors and affiliates, which doesn't go away even if you avail of a paid membership.
Special features
Shaadi.com takes the extra mile when it comes to matchmaking. Aside from the upgraded version of typical dating site features such as smart search and profile views, they also provide services and resources to help you find the perfect person for you, and how to increase your chances of finding them. There are blogs and videos about success stories, how-tos, special news, among others. You can kick it up a notch and hire one of their dedicated relationship advisors to manage your profile for you.
Finding people 2
Smart SearchFree
Smart Search lets you filter profiles based on 24+ criteria, including more sensitive information like income, educational attainment, and lifestyle.
Who Viewed My Profile?Free
You can view the users who visited your profile under "Recent Visitors". These can be potential matches if you end up liking them by browsing through their profile.
Community and events 1
ShaadiLive and ShaadiTVFree
Additional resources are available for members in the form of blog posts at ShaadiLive (http://blog.shaadi.com/) and online videos at ShaadiTV (https://www.youtube.com/user/shaaditv). These can help you with relationship advice, inspirational stories, and how-to videos.
Final results
3.0fair
“Shaadi.com is no playground for sure, as its meticulous process may turn off not only the night-time lothario but also your average joe. Interestingly, the payoff for all the intricacies of profile and identity verification is only access to potential matches. Free accounts have only a few features, mainly revolving around browsing through profiles. Though Shaadi.com provides a pretty basic messaging platform, you cannot initiate chats unless you are a premium member, but you can respond to messages sent by members who have messaged you. At the end of it, Shaadi.com is definitely for those who have truly dedicated hearts (and wallets).”
Is Shaadi right for me?
tested October 2026
Signup4.0
Making contact2.0
Profile quality3.5
App3.5
Field test3.5
Overall3.0/ 5
Alternatives: Better than Shaadi
Compare Shaadi with other dating sites
2 Shaadi experiences from real users in the UK
3/ 5
★★★★★
50%
recommend Shaadi
50%
got a date
Very good1
Good0
Average0
Poor0
Bad1
2 reader reports
What readers liked
- Expressed liking for Shaadi
What readers complained about
- Pathetic customer service personnel and executives
- Pathetic process for onboarding
31 years
Usman
★★★★★
I'm like shadi
Me like shadi
Recommends Shaadi
46 years
SB2023
★★★★★
Nothing to like.
Pathetic customer service personnel and executives... Pathetic process to onboard...
Does not recommend Shaadi
Shaadi FAQ
How was Shaadi.com started?
Shaadi.com started in 1996 by Anupam Mittal and started out under the domain Sagaai.com. It became popular among the Indian diaspora, and eventually became the world's leading matrimonial website for Asians.
Are there gays/lesbians?
No, Shaadi only caters to heterosexual matrimony, so profiles can only be linked if they are male and female.
How does Shaadi.com make money?
The service makes money through its membership subscriptions, ad revenues, and personalised matchmaking services (Select Shaadi) for ensured matrimony.
Is Shaadi.com for divorcees?
Shaadi.com welcomes singles, divorcees, and widows.
What is the customer support contact for Shaadi.com?
You can reach Shaadi.com through landline (1860 200 3456), message (https://help.shaadi.com/hc/en-us/requests/new) or instant live chat on their website.
Are there Christians on Shaadi.com?
Yes, there are Christians in Shaadi.com and you can find them through smart search.
Who owns Shaadi.com?
Shaadi.com is owned by People Interactive (I) Pvt. Ltd, a company based in India. Its founder is Anupam Mittal.
What is the address of Shaadi.com?
2B (2) II Ground Floor, Film Center Building, 68 Tardeo Road, Mumbai - 400 034, India.
PAYMENT & MEMBERSHIP
Is Shaadi.com free?
Most of the features of Shaadi.com is free, but you will need a paid membership to be able to initiate chats with other members.
What are the membership plans for Shaadi.com?
- Gold - 3 months - £59
- Gold Plus - 3 months - £82
- Diamond - 6 months - £88
- Diamond Plus - 6 months - £118
- Platinum Plus - 12 months - £158
Are there registration fees on Shaadi.com?
Signing up on Shaadi.com is free. You don't need to pay to create a profile, but some features are restricted to premium members only.
ACCOUNT AND PROFILE
Can you delete your Shaadi.com profile?
Yes, you can. Follow these simple steps:
1. Log in to your account
2. On the Menu Bar, go to Home > My Profile
3. Find the hyperlink that says Hide/Delete Profile
4. Go through the confirmation page and feedback ticket
5. Submit. Your account will be instantly deleted.
Can you block people on Shaadi.com?
Yes, you can decline people on Shaadi.com and they will not be able to contact you again.
Can you get numbers on Shaadi.com?
Yes, but only under a premium membership. You can also get their email for further conversation.
Can you see who viewed your profile on Shaadi.com?
Yes, you can. You can access this in "Recent Matches".
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Chris founded DatingScout 17 years ago, and today he is one of the leading Online Dating Experts. He is the author of the book "Online Dating for Dummies" and the author of the Internet's largest online dating study analyzing 20 Million Profile Pictures with artificial intelligence. Chris Pleines holds a master degree in media science and appeared in numerous television interviews and publications to give expert advice as well as tips about online dating.