Pure Statistics UK
4.0very good
Pure is a dating app for quick, discreet casual encounters where chats disappear within 24 hours
- Chats disappear within 24 hours
- Two step age verification with Veriff
Hookups
Casual dating
Flirts
Pure user statistics
3,000
Members in the UK
34% ♀ · 66% ♂
Gender ratio
Interest up 9% against the previous quarter+10% against a year ago
Age distribution of Pure users
Pure members by generation in 2026
| Generation | Share |
|---|---|
| Gen Z | 42% |
| Millennials | 33% |
| Gen X | 18% |
| Boomers and older | 7% |
Estimated from the age distribution of Pure members: Gen Z 14-29, Millennials 30-45, Gen X 46-61, Boomers and older 62-80.
What users say on Trustpilot
1.2/ 5
Trustpilot rating 1.2 out of 5 from 131 reviews
Data: October 2026
Compare Pure with other dating services
Pick up to three services and compare members, gender, generations and app ratings.
PureAdultfriendfinderAshley Madison
| Metric | Value |
|---|---|
| Active members, Pure | - |
| Active members, Adultfriendfinder | 683k |
| Active members, Ashley Madison | 315k |
| Women, Pure | 34% |
| Women, Adultfriendfinder | 23% |
| Women, Ashley Madison | 30% |
| Gen Z, Pure | 42% |
| Gen Z, Adultfriendfinder | 35% |
| Gen Z, Ashley Madison | 33% |
| Millennials, Pure | 33% |
| Millennials, Adultfriendfinder | 33% |
| Millennials, Ashley Madison | 38% |
| App Store rating, Pure | - |
| App Store rating, Adultfriendfinder | - |
| App Store rating, Ashley Madison | 3.8 |
| Metric | Pure | Adultfriendfinder | Ashley Madison |
|---|---|---|---|
| Active members | - | 682,700 | 314,600 |
| Women | 34% | 23% | 30% |
| Gen Z | 42% | 35% | 33% |
| Millennials | 33% | 33% | 38% |
| App Store rating | - | - | 3.8 |
| Interest trend | +9% | 0% | -9% |
Is Pure right for you?
Find out if Pure is the right service for you or if there are better options.
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Chris founded DatingScout 17 years ago, and today he is one of the leading Online Dating Experts. He is the author of the book "Online Dating for Dummies" and the author of the Internet's largest online dating study analyzing 20 Million Profile Pictures with artificial intelligence. Chris Pleines holds a master degree in media science and appeared in numerous television interviews and publications to give expert advice as well as tips about online dating.