"As a young professional whose work demands much time and energy, I hardly have the luxury of time to meet new people and establish a connection with them. For this reason, I actually am beginning to be frustrated because most of my friends have a love life. As a matter of fact, they are either getting engaged or married, but here I am - a corporate world slave.
Until one afternoon, while I was in line to get a cup of coffee from a nearby coffee shop, I overheard a group of 2 girls and a guy who was talking about attending a free dating event. I kept in mind the name of the dating site, which is Lovestruck, and when I got back to my laptop, I hurriedly searched for it.
I must say that I found the site to be promising and inviting. That's why I took the risk of joining, and right then and there, I subscribed to a monthly plan. I take pleasure in being a member of the Lovestruck community, and I enjoy all of its features. Actually, there's this one interesting lady whom I've been exchanging messages with since I joined. In fact, I will be attending a Laissez-Faire party next month, where I will also get to finally meet her. I have been love-struck." - Brand manager (34)
Design and Usability
The design of the Lovestruck dating site is plain and uncomplicated. It is the epitome of simplicity. Most of the colours used are neutral - white, gold, and black. The font used is also plain. These are reasons that make the contents of the site easy to read.
In addition to that, details are properly-sectioned. There are also no annoying and unwanted pop-up ads, which tend to be distracting. This way, users get to focus more on what's important, which are the details about the site and about members they are interested in. Aside from that, the site is also easy to navigate, and the pages do not take long to load.