"I mean sure, Lov doesn’t look like much but I decided to give it a try. I signed up for a monthly subscription and checked out the profiles with more or less complete details. I had quick meetups thanks to this app. But I have to admit it gets tricky to find out who’s real in here."
- Luke, 30
Lov Review UK October 2026
Is your next hot date just a few clicks away at Lov? All about Lov in the UK.
3.0fair
Lov is a casual dating site for singles and couples, with messaging reserved for premium members
- Messaging for premium members only
- Premium badge and Icebreaker feature
Casual dating
Hookups
Flirts
Lov UK in 10 seconds
- Adult site where singles and couples can find casual dates and hookups
- Premium members can acquire a Premium badge and use the Icebreaker feature
- Offers diverse contacting features to make the dating experience more exciting
- Lots of reported fake profiles and moderation team seems unresponsive
- Paying and free members can write and read blog posts
- People who sign up are looking for erotic adventures and casual encounters
- Offers a mobile-responsive website instead of a downloadable app
Is Lov right for you?
Find out if Lov is the right service for you or if there are better options.
Better than Lov
Who is Lov for, and not for?
Lov is for…
- Singles searching for erotic adventures and casual sex
- Singles who are okay with seeing sexually explicit photos since the site features mature content
- People who can afford to pay premium to access messaging feature
…and not for
- Singles looking for serious relationships and long-term commitment
- People who are searching for love and the perfect partner
- People who want to fulfill their sexual fantasies
Lov pros & cons
- Full-sized photos are available even to standard members
- You can save interesting searches to your Pinboard to make sure you don't miss any potential matches
- Has a straightforward design which makes navigating convenient
- Catfishers and scammers can easily access the website
- Customer support is inactive and slow to respond
- Little to no contacting features available for standard members
- No mobile app available to make it accessing easier and faster
What Lov really costs in the UK
Compared with other dating services, Lov is cheaper than most.
Premium Subscription
The 3 Month subscription is billed as 29.85 GBP every 90 days, or 9.95 GBP per Month, and renews automatically.Total
1 month
19.95 GBP / month
19.95 GBP
3 months
9.95 GBP / month
29.85 GBP
Our pick: 3 Month costs 29.85 GBP, or 9.95 GBP per Month, saving 50% against the 1 Month price. It buys unlimited messaging and the other Premium features, so this is our clear choice.
Lov costs last updated on Oct 14, 2026
Payment options in the UK
Credit Card
No anonymous payment.With Lov you cannot pay anonymously, the charge appears on your bank statement.
On your bank statement
Cargo* my-bill.cc plus phone number, the discreet billing name Lov uses
Lov costs screenshot
Can you try Lov for free?
- You can test Lov free of charge
- You cannot read messages without paying
What is the notice period on Lov?
The notice period on Lov is 1 week.
To access most of Lov’s contact features, members can upgrade to either a monthly or quarterly premium membership. Both packages are billed at once—the monthly one is charged every 30 days, while the latter’s every 90 days.
As of writing, interested subscribers can only upgrade via credit card. Since arrangements are quite short, Lov has an automatic renewal function in place. This function ensures you enjoy the services without fail.
If you wish to cancel your subscription, you’ll have to get in touch with the Customer Support immediately. Be ready with your billing information so they can process your request. If you cancelled days before the expiration, Lov would honour the original expiry date—you’ll still enjoy premium perks up until the due date.
Free services
- Account registration
- Profile creation
- View full-sized photos
- Upload own pictures
- Use the search function
Paid services
- Unlimited messaging
- Send unlimited gifts
- Acquire a Premium badge
- Boost your Karma points
- Use the Icebreaker feature
How to cancel your Lov subscription →
Try Lov free →Who is signed up on Lov in the UK?
Exclusively on DatingScout: online member numbers for dating services are usually far off, so we estimate how many people are really on Lov from traffic data and interest, updated monthly, with history.
In terms of the intended audience, singles and couples regardless of sex and preference are very much welcome to browse and interact at Lov.
Even if couples are allowed to sign up as one, it seems like the majority of members are unattached. With a total of 60%, males easily outnumber the females at Lov.
The members of this adult dating site are mostly in the 25-34 years old age range. This age group is closely followed by those who are 18-24 and those aged 35-44 years old. A smattering of members above 45 years old also enjoys the website’s functions. Given the variety in terms of age, the members are also at Lov for various reasons. Most of the users are in search of short-term arrangements such as casual dates and hookups.
Lov serves quite a global audience. Top visitors come from English-speaking countries such as the United States and the United Kingdom. However, a considerable chunk of the total population comes from the Arab nations. You’ll frequently see members of Egyptian and Algerian descent while browsing profiles.
The website may not have an intended audience or niche, but most of the members seem to use Lov to fulfil their sexual fantasies. Relationship status, sexual orientation, and preference do not matter here—just pure lusty fun.
110-8%
Rough estimate of active members
2,500
Weekly active members in the UK
15,000
Members in the UK
4.8
App Store rating in the UK
120
70
310
110
110
110
MayJunJulAugSepOct
Estimated active members, last 6 months
Gender
29%
18-24
36%
25-34
16%
35-44
9%
45-54
10%
55+
Age of members
Last data update: October 2026
How does Lov work?
Comment and rate profile pictures of other users
Live webcam feature opens to other sites
You can send messages to other members
You can add friends on the platform
You can check who viewed your profile
Signing up at Lov
★★★★★ 3.5/5
Sign up with
Username & password
Where
Website only
Minimum age
18
Browse without an account
No
Couples account
Yes
Required information
- Username
- Date of birth
- Your gender
- Partner's gender
Verification
- Email verification required
You only need to verify your email by clicking on the link that Lov will send you to start browsing the site.
Making contact on Lov
★★★★★ 3.0/5
- Sending and responding to messages is a premium feature
- Paying and free members can write and read blog posts
- All members can utilise the search function
- Save interesting searches to your Pinboard
- Comment on member’s photos for free
- Sending messages for free is not possible
Profile quality
★★★★★ 2.5/5
- Bogus accounts are easy to spot
- Profiles only include the basic details
- Profiles are not regulated or checked by the moderators
- Easy to supply and edit information
- View full-sized photos for free
- Profiles are pleasantly detailed
- Profile pictures are visible to everybody for free
- You can edit your profile information later
The Lov app
★★★★★ 2.0/5
- No mobile app available
- The website can be accessed through mobile browsers
- All desktop features present in the mobile version
- Easy to navigate
- Features ads
Lov may not have a downloadable app, but the web design is mobile-responsive. It’s easy to connect to the adult dating site with your smartphone alone.
The transition from desktop to mobile isn’t hard as the mobile version retained all functionalities and colour palettes. Even better, Lov on your smartphone looks upgraded and chic. The blocks and sections are brighter and neater on mobile.
As with its desktop counterpart, the dating site is also laden with ads linked to external porn sites. It sometimes takes up space and covers the content, which was the only beef we had with the mobile version. Other than that, Lov on smartphones is a reliable alternative for those on-the-go.
Our field test
★★★★★ 3.0/5
Design & usability
Design-wise, Lov is simple and straightforward. On the one hand, it’s easy to understand especially for users who don’t have as much knowledge and patience with technology. On the other hand, the lack of oomph might be boring for some.
The colour white dominates the website with grey and pink as accents. It also made use of blocks to section the different parts fully. It’s easy to understand and navigate, which is a plus.
For a website which claims they are an adult dating site, it lacks adult content. Apart from some members posting some NSFW images, the website’s relatively safe to browse at work. Instead of visuals, there are ads in place. Once clicked, these ads lead to external pornographic sites and adult games.
Special features
Lov may not have plenty of new features up its sleeve, but there are still those worth-mentioning:
Showing interest 1
Send Gift (Virtual Gifts)Paid
Lov’s virtual gifts are in the form of cute stickers or emojis. Gift an attractive match with a flower or a puppy—your premium account covers the “expenses,” so give as many as you wish.
Community and events 1
Blog PostsFree
All members, paying and non-paying, can enjoy sharing bits and pieces of themselves through blog posts. Write about your interests, questions, hobbies, or sexual adventures: your creations are posted on your profile for other members to read and appreciate.
Other extras 1
Karma
In the form of bronze, silver, and gold crowns, Lov members receive Karma points organically. Karma’s reflective of how well a user behaves or handle matches. The higher the crown status, the more active the member is in terms of logins, contribution to blog posts, comments, and other interactions.
If the member violates the Terms and Conditions or is rude to others, the Karma points reflect this as well. Lov will deduct points as they see fit.
Final results
3.0fair
“Simplicity is the key for Lov with its easy registration process, pricing lists, and web design. However, finding someone on a free account may not be as simple; the adult dating site reserves all communication features for premium members only. ”
Try Lov free →
tested October 2026
Signup3.5
Making contact3.0
Profile quality2.5
App2.0
Field test3.0
Overall3.0/ 5
Alternatives: Better than Lov
Compare Lov with other dating sites
Lov experience reports
Cancelling your Lov subscription
How you can cancel
- Via your profile settings on Lov
Contact details
| Company | Cargo Media AG |
|---|---|
| Address | Zentrum Staldenbach 2, 8808 Pfäffikon SZ, Switzerland |
| Phone | +1-412-444-7577 |
| support@lov.net |
Do subscriptions auto-renew?
Subscriptions renew automatically, cancel at least 1 week before your current term ends.
Money-back guarantee
- Lov offers a money-back guarantee with a full refund
- You have 3 days to cancel and get your money back
Lov FAQ
Is Lov legit?
Yes, Lov is a legit adult dating site operating globally.
What is Lov for and what does it do?
Lov is an adult dating site for singles and couples looking to entertain hot dates or satisfy their sexual fantasies.
FREE SERVICES
Is Lov a free site?
Registration and profile creation is free, but contacting functions will require you to upgrade to a paid subscription.
Why can’t I open my messages at Lov?
Reading and sending messages at Lov are functions only available to premium users. If you want to interact with other members, please consider paying for a subscription.
PAYMENT
If I decide I don’t like my Lov membership, can I get prorated?
Unfortunately, Lov’s billing system doesn’t allow prorated memberships. If you do cancel your account before its expiration, the dating site will see to it that you remain a premium member until your subscription ends.
How do I cancel my paid membership at Lov?
To cancel your paid membership, contact Lov’s Customer support and state your request. You will need to provide your billing information to terminate your premium account.
How do charges appear from Lov?
For your privacy, the biller will appear as Cargo* my-bill.cc +15032985719.
Can I pay for my Lov membership with something other than my credit card?
As of writing, the credit card is the only accepted mode of payment at Lov.
USABILITY
How do I delete my Lov profile?
Head over to the “Account Overview” page and enter the captcha code. You will then click on the “Delete My Account” link to complete the action. Note that deleting your profile is permanent and it will remove your entire profile including all pictures and previous correspondence.
How do I edit my profile information at Lov?
Go to your profile page and click on “Edit profile information.”
How do I change the email address where I get notifications from Lov?
You can change your email address at the “Account Overview” page.
How do I change my Lov password?
Go to the “ Account Overview” page and click the "Change Password“ button.
SECURITY
How do I remove someone from my Lov friends list?
Go to their profile page and click on the flag icon located in the top right of the friend's profile. Select “Remove Friend” from the list of options.
Will any other Lov members see my personal information or contact info?
No, your email address or any other personal information won’t be shared whatsoever.
How can I block other Lov users?
Head to their profile page and click on the flag icon located in the top right corner of their profile page. Select “Block User” from the list of options.
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Founder of DatingScout and Author of the book "Online Dating for Dummies"
Chris founded DatingScout 17 years ago, and today he is one of the leading Online Dating Experts. He is the author of the book "Online Dating for Dummies" and the author of the Internet's largest online dating study analyzing 20 Million Profile Pictures with artificial intelligence. Chris Pleines holds a master degree in media science and appeared in numerous television interviews and publications to give expert advice as well as tips about online dating.