FirstMet was first launch by Snap Interactive (now known as PeerStream) in 2007 under the name AreYouInterested (AYI). AYI was an exclusive dating website that catered to individuals who were looking for lifetime connections. The site re-branded in 2012 under a new name and a new outlook. From an exclusive dating site, it adapted several features and functions from popular social media site to make the user experience less strict and more fun. Today, FirstMet has around 30 million users around the globe, and although majority of its users are still looking for serious relationships, the site now freely welcomes members who are looking for friendship and casual dating.