I am looking for a dating site that can get me to meet people. Good thing I live in the UK and this is a popular site here. My friends use this too, so it's easy to have someone to join me in the singles parties. I have not yet found a serious relationship here, but I can say that the events are fun and the people I have talked to here are great people. That's good too because I don't want to rush things. This site has worked for me. -Richard, 29, Bartender
DatingDirect Review UK October 2026
DatingDirect is a dating site for singles searching for something serious: friendship or love, whichever you choose. All about DatingDirect in the UK.
3.2fair
DatingDirect is a dating site for singles looking for friendship or serious relationships with organised events
- Organised events and parties for singles
- No mobile app available
Relationships
Finding love
Friendship
Is DatingDirect right for me?
last updated
Members in the UK300,000
Women / Men
38% 62%
From£18.99/mo
Age
DatingDirect UK in 10 seconds
- Dating site for singles seeking friendships to serious relationships
- Organizes single events and parties. Learn more
- No mobile app available
- Most members are from the UK
- Reliable security features
- Well-laid out and designed interface
- You can buy premium features without a premium subscription
Is DatingDirect right for you?
Find out if DatingDirect is the right service for you or if there are better options.
Better than DatingDirect
Who is DatingDirect for, and not for?
DatingDirect is for…
- Singles looking for relationships and deep commitments
- Those who like to go on blind dates
- People who are looking for friendships and profound connections
…and not for
- Those searching for erotic adventures and casual encounters
- Singles who are into casual flirting
- People who want large online dating member base
DatingDirect pros & cons
- Organizes real life events for members to join
- Registration is quick and easy
- Website is attractive and easy to use
- No mobile app available to download
- Email verification not required
- Not many active users in the United States
What DatingDirect really costs in the UK
Compared with other dating services, DatingDirect is average-priced.
DatingDirect Subscription
This 6 Month membership costs 113.94 GBP, renews automatically and gives access to paid features.Total
1 month
42.99 GBP / month
42.99 GBP
3 months
30.99 GBP / month
92.97 GBP
Our pick: The 3 Month subscription totals 92.97 GBP at 30.99 GBP per month, saving 28% against the 1 Month option and paying for unlimited messages. It is our sensible choice for regular use.
6 months
18.99 GBP / month
113.94 GBP
DatingDirect costs last updated on Oct 14, 2026
Payment options in the UK
Credit CardPayPal
No anonymous payment.With DatingDirect you cannot pay anonymously, the charge appears on your bank statement.
On your bank statement
DatingDirect does not publish the statement descriptor, checkout or first invoice shows it
DatingDirect costs screenshot
Can you try DatingDirect for free?
- You can test DatingDirect free of charge
- You cannot read messages without paying
What is the notice period on DatingDirect?
The notice period on DatingDirect is 14 days.
Any subscription you take out on the website will be renewed automatically. You can cancel your subscription renewal from the section "My account settings", any time from 24 hours after purchase until 48 hours before your subscription runs out.
Dating Direct also has some features that you can buy even if you don't have a paid subscription:
Boosts
Get more views, likes and messages faster by appearing on search results.
- 1 Boost for GBP1.99
- 5 Boosts for GBP7.95
- 10 Boosts for GBP11.89
Incognito
View profiles without being seen for 24 hours or more! Be invisible! Get a good look at the person that you want without them finding out.
- 24 hours for GBP1.99
- 1 month for GBP9.99
Free services
- Create an account
- Viewing profiles
- Browsing albums
- Play the Shuffle feature
Paid services
- Send unlimited messages
- Browse anonymously
- Highlight profile on search results
- See your mutual likes
How to cancel your DatingDirect subscription →
Is DatingDirect right for me?Who is signed up on DatingDirect in the UK?
Exclusively on DatingScout: online member numbers for dating services are usually far off, so we estimate how many people are really on DatingDirect from traffic data and interest, updated monthly, with history.
There are a lot of young professionals on the site. Work and education background is one of the major matching criteria on the site, younger people who are on the 25 to 34 age group dominate the population.
The majority of the members are from the UK, but there are also some members from different parts of the world as it allows any nationality to create an account with them. It would be more beneficial, however, if you live in the UK as it is the center of the organised singles events by DatingDirect.
Heterosexual relationships dominate the population of the site, but there are a few members who are part of the LGBTQ community. You can either create an account as a man or a woman, but you can choose to seek another man or woman no matter which gender you choose. Once you have set and saved this information, you will not be able to change them anymore so make sure you got it right.
520-12%
Rough estimate of active members
250,000
Weekly active members in the UK
300,000
Members in the UK
590
310
330
290
460
520
MayJunJulAugSepOct
Estimated active members, last 6 months
Gender
15%
18-24
25%
25-34
15%
35-44
20%
45-54
25%
55+
Age of members
Last data update: October 2026
How does DatingDirect work?
DatingDirect targets singles in the UK seeking serious relationships and friendships
The site organizes real-life events for members to meet and includes a "Shuffle" feature for liking or passing on profiles
Offers subscription plans with essential features accessible for free and advanced features like messaging
Boasts 20,000 U.S. members predominantly young professionals aged 25-34
Accessible via a mobile browser with a user-friendly website, although it lacks a dedicated app
Signing up at DatingDirect
★★★★★ 4.5/5
Sign up with
Email & password
Where
Website only
Minimum age
18
Browse without an account
No
Required information
- Name
- Date of birth
- Location
- Your gender
- Partner's gender
- Partner's appearance
- Personality test
- Ideal partner questionnaire
- Profile picture upload
Optional information
- Your relationship status
- Type of relationship wanted
- Your ethnicity
- Your religion
- Your physical appearance
- Personal questionnaire
Verification
- Email verification required
DatingDirect will ask you for an email address to continue with the registration process. You will then receive a welcome email from them, prompting you to start searching for potential matches.
Making contact on DatingDirect
★★★★★ 4.0/5
- Meet other members in DatingDirect organised events
- You need a paid subscription to send a message
- Variety of contacting features
- Detailed search and other filters are available for free
- Sending messages for free is not possible
- DatingDirect has a chat function
Profile quality
★★★★★ 4.5/5
- There are no reported fake profiles
- Profile photos are required to have
- Profiles are pleasantly detailed
- Profile pictures are visible to everybody for free
- You can edit your profile information later
The DatingDirect app
★★★★★ 1.0/5
- There is no app yet
- Access mobile version through your phone browser
- Features are similar on desktop and mobile version
- Access mobile version for free
- Mobile version works on browsers for any device
DatingDirect doesn't have a mobile app at the moment, but all of its features are available through a mobile version of the site. You can open it using any phone through a mobile browser. Just go to DatingDirect like you would using a desktop and the site automatically translates into the mobile version.
Our field test
★★★★★ 4.0/5
Design & usability
The site's design is one that is well-thought off. Compared to other dating sites, it has a great overall design perfect for the younger members. Despite having a modern design, it does not alienate the older members because its functions are simple. It also has more unique features than the regular dating site available.
Overall, DatingDirect is one sophisticated site when it comes to design. If only for this, the site is worth the experience.
Special features
DatingDirect has a lot of unique features on the site, some of these will even help you meet up people in real life:
Profile and visibility 1
BoostPaid
Show up in people's match feeds more often and get noticed using this feature. You can get this feature even if you are on a free account.
Community and events 1
EventsFree
Events give members the chance to meet each other in person and enjoy the company of other singles. DatingDirect organises nights out, socials, and much more! There is something for everyone.
Safety and privacy 1
IncognitoFree
Browse profiles anonymously using this feature. You can turn it on or off whenever you like.
Final results
3.2fair
“DatingDirect has a variety of unique features such as organized events to make this possible. However, these events are mostly held within UK since most of their membership is there.”
Is DatingDirect right for me?
tested October 2026
Signup4.5
Making contact4.0
Profile quality4.5
App1.0
Field test4.0
Overall3.2/ 5
Alternatives: Better than DatingDirect
Compare DatingDirect with other dating sites
DatingDirect experience reports
Cancelling your DatingDirect subscription
How you can cancel
- Via your profile settings on DatingDirect
Contact details
| Company | DatingDirect.com Limited |
|---|---|
| Address | PO Box 64197, London, WC1A 9FG, UK |
| Phone | 020 386 84 378 |
| customercare@help.datingdirect.co.uk |
Do subscriptions auto-renew?
Subscriptions renew automatically, cancel at least 14 days before your current term ends.
Money-back guarantee
- DatingDirect refunds part of your money (partial refund)
- You have 14 days to cancel and get your money back
Refunds are subject to approval.
DatingDirect FAQ
What can I do if someone else has used my email address on DatingDirect?
If you become aware that someone else has used your email address on the website, you should close the account as soon as you can.
Do women have to pay to use DatingDirect?
To access all of the features available on the website, both men and women require a subscription. To discover all of the features and view subscription prices, check out the subscription pages by clicking the "Subscribe" link found on each page of the website and application.
Why can't I create an account on DatingDirect?
If your email address is already in the database, you will not be able to create a new account. If you wish to create a new account and link your email address to it, you will need to start by closing your old account.
What is the difference between DatingDirect and Affiny?
They are two separate dating websites belonging to the same group.
- On the DatingDirect website, you will search for dates yourself by entering various criteria (location, appearance, activities, etc.) to find the person you're looking for.
- On Affiny, you will take a personality test and the website puts you in touch with singles who you are compatible with.
Each website requires its own subscription to get the most out of them.
SECURITY
Why has one my messages disappeared on DatingDirect?
There are two possible reasons for this:
- The member in question has deleted or suspended their profile, or
- The moderation team has deleted the member's profile because they failed to comply with the website Terms of Use.
What happens when a DatingDirect profile is suspended?
When an account is suspended or deleted, the member's screen name disappears from all lists, and all of their personal information and their activity (sent and received messages, views, likes, etc.) are deleted automatically. When the monitoring team deletes a profile, a message is displayed to inform you.
Why did I receive a DatingDirect warning?
Every warning sent by the monitoring team is accompanied by a text explaining the decision. The most common reasons are:
- spam (mass mailing of the same message);
- abusive language; and,
- systematic exchanging of personal contact details.
What does the moderating team do on DatingDirect?
The moderating team carefully checks every piece of content published on the site. The moderators may edit or refuse to publish any photo or ad that is deemed inappropriate.
How do I report a DatingDirect member?
If you suspect a member is fake, you can report them to the moderation service by clicking "Report this profile" at the bottom of the member's profile page. If you report a member and their behaviour is indeed in breach of the site's terms, the moderation service may send them a warning, or if needs be, permanently delete their profile.
Why can't I put my contact information on my DatingDirect ad?
Any information contained in your ad must adhere to the Terms and Conditions. This means that you can't advertise your postal or email address, surname, telephone number, etc. This is to prevent any unauthorised contact from others.
USABILITY
Why is my photo not accepted on DatingDirect?
To maintain the quality of photos on the website, the moderation team may be unable to publish certain images that you submit. The main reasons can be:
- The image is low quality and the content is unclear
- The photo contains confidential information which could be used to identify you off the website (phone number, email address, road name, vehicle registration plate, etc.)
- The photo is of a commercial nature
Do I need a DatingDirect profile to attend events?
You must have a profile with at least one main photo in order to attend, so register and create a profile if you haven't already done so. You do not need an active subscription, but those who do get special rates. For certain events, there is also the possibility for attendees to invite up to 3 friends to join them. These friends do not have to be registered members in order to attend.
What are the terms and conditions for refunds on DatingDirect.com?
The site offers a 14-day cooling-off period after making a purchase on the site. To claim your refund, simply email or call the Customer Care team within this period.
Note that refunds are available for purchases of first-time subscriptions and upgrades. The total amount refunded is calculated pro-rata, based on the subscription time remaining. No refunds will be given for renewals, Boosts or Incognito purchases.
How can I change the gender of my DatingDirect profile?
Once you have registered on the website, it is not possible to change the gender of your profile. You will need to create a new account with the correct sex.
How can I upload a photo on DatingDirect?
To add a photo to your profile, go to the “Edit my profile” page by clicking on your profile avatar at top right of every page. Then click on “Add a photo!” and choose one of the options available for adding your photo.
Your photo will appear online within 24 hours and you will receive a confirmation email.
You did not find your question? Ask us!
Thank you for your question. We will answer it as soon as possible.
Security
- Does DatingDirect sell your data?
- No, DatingDirect does not sell your data.
- Was DatingDirect hacked in the past?
- No, DatingDirect was never hacked.
- How accurately does DatingDirect track your location?
- DatingDirect tracks your approximate location.
- Do your DatingDirect profile pictures or profile information appear in Google Search Results?
- No, your DatingDirect photos and personal information will not appear in Google Search Results.
- Who can view your pictures on DatingDirect?
- All DatingDirect users can view your pictures.
- Is your phone number required for signing up at DatingDirect?
- No, you can sign up at DatingDirect without a phone number.
- Can you erase your personal data on DatingDirect?
- Yes, DatingDirect provides an option for users to erase their data.
Why can you trust us?
- We have been testing and publishing online dating reviews for over 17 years
- We have carefully reviewed over 3,590 dating services
- Our dating site reviews and results are objective and independent in contrast to many other comparison sites
- We update our reviews every month based on new site/app offerings and feedback from our readers
- We are the Author of the Book "Online Dating for Dummies" - read more on our About Us page
- Our Dating Experts are constantly cited by press and TV outlets, find out more here
Founder of DatingScout and Author of the book "Online Dating for Dummies"
Chris founded DatingScout 17 years ago, and today he is one of the leading Online Dating Experts. He is the author of the book "Online Dating for Dummies" and the author of the Internet's largest online dating study analyzing 20 Million Profile Pictures with artificial intelligence. Chris Pleines holds a master degree in media science and appeared in numerous television interviews and publications to give expert advice as well as tips about online dating.