Lovoo Review October 2018 - Just Fakes or Real Dates?

Last updated: September 2018

Our Review

Founded in 2011, Lovoo has become one of the fastest growing social app and network with over 70 million users worldwide and still growing. The social dating app was acquired in 2017 by The Meet Group, Inc. (which also operates Tagged, Skout, and MeetMe) for $70 million cash. And its acquisition produced its new flagship product which was recently launched early this year—the “Lovoo Live Video”. This feature allows any member to host and watch video live streams. Members can earn Diamonds from this feature, which they can exchange for Lovoo credits or cash. More on this in our App section below.

Member Structure

Members

7,000,000 from United Kingdom

Members activity

3,000 daily logins

Gender Proportion

50 %

You get a personal profile which you can fill out

70 million worldwide users
Majority of users are based in European countries
Nearly all users are 18-35 years old
Most users have a free membership

Majority of Lovoo members are male and female under the age of 35. With its over 70 million users, most primarily come from Germany, Austria and France—making over 30 million of its member database. However, Lovoo also has its fair share of the market in the United Kingdom, most of whom are young professionals looking for something to pass the time. Based on our test, it seems that Lovoo in the United States is not used for dating, rather an app to meet like-minded individuals and make friends.

18-24
25-34
35-44
45-54
55+

Signing Up

3-5 minutes registration process
Users can sign-up using email or Facebook account
SMS verification required
New members have to fill up a basic information form
Profile photo is required to use the app

Registration in Lovoo is quick and easy. The first thing you have to provide is your name, the city you live in, your birthday, and your gender. After hitting next, you have to input a valid email address and a nominated password, then answer a captcha to prove that you are not a bot. Most of the time, when the security system of Lovoo detects suspicious IP addresses or mismatched locations of email and IP address, they will ask you for an SMS verification. When you exit the site to redo your registration, even when you come back to it the next day, you will still be redirected to the SMS verification page. And it will keep doing that for 30 days if you have not verified your profile via SMS. Yet sometimes, when all seems fair and clear, Lovoo would just ask for an email verification.

Making Contact

Roulette-type matching available
Free members get 1 free message daily
Sending hearts (likes) is free
You can add members to a favourites list
Search filters are very basic

There is a chatroom
Free members get 1 free icebreaker message daily

Lovoo offers two ways to meet people. First is their “Discover” feature which is basically a random member search in which you can adjust your search filters. Second is their “Match Game” which is a roulette-type of matching in which you click heart for like or X if you want to pass on the user. Lovoo lets any user send out hearts and put interesting contacts on their favourite lists, but they only allow free members to send one message—or what they call “Icebreaker”—daily to anyone they wish to. If you are a paying member, you will have the ability to see who went and visit your profile and who put you on their favourites list.

Lovoo makes it easy for all their users to block offensive users and report them to the admin. In the mobile app, the report button sits on the top-right of every user profile.

Profile Quality

Verified badge available
Free members can view other members’ profiles if they have completed their own
Free members can view other members’ photo galleries if they upload at least 3 photos on their profiles

The profiles are poorly detailed
Profile pictures are visible to everyone for free
Profile photo and information can be changed later

Member profiles on Lovoo feature very minimal information. Profiles viewed from the desktop and the mobile app both showcase the member’s profile photo on half of the screen. The profile information can be seen on the right side of the photo when viewed on desktop, while on mobile, it sits down below. In the mobile app, each profile has 2 tabs—one for information and the other for photos. You are unable to view both tabs if you have not completed filling out your information or uploading at least 3 photos on your album.

App

Highly interactive app
Easy navigation
Required to fill out profile details to see other members’ details
At least 3 photo uploads are needed to see all photos of other members
Free to download in iOS and Android

Lovoo’s mobile app has two additional features which are the Radar and Lovoo Live. Lovoo’s Radar feature shows Lovoo users who are approximate to your set location. While Lovoo Live is the newly released feature of Lovoo which allows users to host videos streams and watch live streams for free. This feature can also be used to earn money especially if your live videos are popular. Whenever your watchers give you gifts during your live stream, you earn a diamond, and diamonds can be exchanged for credits or cash. Compared to the website, Lovoo’s mobile app tends to be used more by users, and it is highly advocated by Lovoo that users use their app more than its desktop version.

Real Life Review

I was very intrigued by the buzz around Lovoo. I wasn’t really aware of the app—I am a huge Tinder fan—until I saw one of my best buds in Uni laughing over a live video stream. I asked him what the app was and he said it was “one of the best social apps out there” and that I had to download it and check it out myself. And so I did. 2 weeks in, I have conversed with very interesting women, most were also university students. I have watched several live streams and even did some of my own. Although I don’t get hundreds of watchers, I do have a lot of fun. I use the app mainly to pass the time and to get to know some people, and that’s exactly what the app gives me. And the best part about the app is that you can fully experience the app’s features even when you just buy credits! No need to sign-up for a monthly subscription. Rad! - Bill, 20, M, California

Design and Usability

Both the design of the app and desktop feature a clean and easy to use interface. All the features are organised well and accessible. In the app, all Lovoo’s features are represented by icons that can be found at the bottom of the screen. While in the website, the features are found on the top menu bar. Lovoo’s website and app design both stick to using minimal colours of purple and grey. The use of rectangular boxes are prevalent as well. This makes the app very attractive and modern—which is best for their target market who are teens and young professionals.

Lovoo Costs and Prices

Registration
Host Live Video
Watch Live Videos
Send likes

No ads
Send more Icebreakers
Unlimited likes
See who viewed your profile
See all likes
Browse invisibily
Increased Visibility in the app and platform
Undo swipe in Match
Chat with newest profiles approximate to your location

Duration / Credits / Coins	Costs per month	Total
Premium Membership
1 Month	8.99 £ / Month	8.99 £
3 Months	6.33 £ / Month	18.99 £
12 Months	4.99 £ / Month	59.88 £
Lovoo Credits
300 Credits	0.01 £ / Credit	3.99 £
500 Credits	0.01 £ / Credit	5.99 £
2,500 Credits	0.01 £ / Credit	14.99 £

Is Lovoo expensive or cheap?

In comparison to other providers Lovoo is average.

PayPal
Via Mobile Phone

Lovoo has one type of membership which can be availed in 3 different durations. They also offer credits which you can use to send gifts and avail of only the features that you want. What’s great about Lovoo is that you can actually earn free credits by answering surveys and completing some tasks such as verifying your email or uploading more photos. You can also have the Diamonds you earn from receiving gifts during your Lovoo Live Video stream to Lovoo Credits or even cash!

Special Features

Lovoo has notable features for its mobile app.

Lovoo Live

Lovoo Live allows all users of Lovoo to host video streams that other members can watch. Streamers can earn Diamonds for every gift they receive from their watchers. One gift is equal to one Diamond, and Diamonds can be exchanged for Lovoo credits or cash.

Radar

Radar shows you contact suggestions that are approximate to your current location.

Our rating

Signing Up:	4.0 / 5
Making Contact:	2.5 / 5
Profile Quality:	1.0 / 5
App:	4.0 / 5
Real Life Review:	4.0 / 5

Editors Conclusion

Overall, Lovoo proves to be a competent app in bringing together like-minded individuals. With over 4,200 matches made every month, Lovoo is one of the better apps for socialising and dating. Its continuous innovation in providing features that adapt to market trends and what its members want demonstrates that this social dating app is here for the long run. Its flexible payment terms resonate with the personality of its young target market as well. We totally recommend signing up an account with Lovoo—whether you just want to have some fun or are looking to find some serious dates.

FAQ

Membership

Can I join Lovoo for free?

Yes, joining Lovoo is free of charge.

What do I need to create a Lovoo account?

You need a valid email address and possibly a valid SMS number for verification purposes.

Can I temporarily deactivate my Lovoo account?

Unfortunately, temporary deactivation is not allowed in Lovoo.

How do I permanently delete my Lovoo account?

In your account settings, there is an option to delete your account. You have to put a reason before permanently deleting your account.

Does Lovoo offer premium membership?

Yes, Lovoo offers 1 kind of premium membership in 3 different plans—1 month, 3 months, and 12 months.

I don’t want to avail a premium plan but I want to avail some of Lovoo’s features. Can I do that?

Sure you can! You can buy Lovoo credits and use them as you please.

Can I cancel my premium membership with Lovoo anytime I wish?

Yes, cancelling your premium membership at any time is possible with Lovoo. You can use the benefits of your membership until the next billing cycle.

Usability

What is Lovoo for?

Lovoo is an app that makes like-minded people meet.

How does Lovoo match its users?

Lovoo has a roulette-type matching game called “Match”.

Is Lovoo location-restricted?

No, Lovoo shows you members all around the world. If you wish to see users within your location, you can use the “Radar” feature.

How do I chat on Lovoo?

You can chat on Lovoo by clicking the envelope icon on the screen. Free users only have 1 free message daily.

Someone seems like a scammer. How do I block and report user?

The block button can be found on each member’s profile. One click and you can block and report the user.

What is a “Glance”?

Glance in Lovoo shows your profile visitors.

What is an “Icebreaker”?

Icebreaker is what Lovoo calls your first ever message to another member.

What is “Lovoo Live?”

Lovoo Live is Lovoo’s new feature that lets users host live streams and watch other members’ streams as well.

What are “Diamonds”? How do I earn them?

Diamonds are what you earn when watchers of your live stream give you gifts. These Diamonds can be exchanged for Lovoo credits or cash.

Does Lovoo have a mobile app?

Yes, Lovoo has a mobile app that is available to download for iOS and Android.

Security

Is Lovoo a legitimate social dating app?

Lovoo claims that it is a legitimate dating app. They were also recently acquired by The Meet Group, Inc.

What security features does Lovoo offer?

Lovoo has strict terms of use and privacy policies for all its members. They also have strict verification processes when you sign up for an account.

Does Lovoo do profile validation and background checks?

Unfortunately, Lovoo does not do profile validation and background checks for every profile created on their dating site or app. However, they do permanently terminate accounts that seem suspicious.