Lovoo Review November 2019: Worth It or a Waste of Time?

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Last updated: August 2019

Our Review

Lovoo had become one of the fastest growing social app and network since its official launch back in 2011. With over eight years providing a space for people to meet and share their thoughts online, it has reached over 70 million users worldwide. This number is still growing as Lovoo continuously update their app to cater better to the new generation of users.

The social dating app was acquired in 2017 by The Meet Group, Inc. (which also operates Tagged, Skout, and MeetMe) for $70 million cash. Its acquisition yielded Lovoo's new flagship product which was recently launched earlier this year – the "Lovoo Live Video." This feature allows any member to host and watch live video streams of other members.

Members can earn Diamonds from this feature (when they host live streams), which they can exchange for Lovoo credits or cash. More about this exclusive Lovoo feature in our App section below.

Lovoo has excellent features for individuals who are looking to grow their network of friends. Read our full Lovoo review below to find out why.

Member Structure

Members

7,000,000 from United Kingdom

Members activity

1,200 daily logins

Gender Proportion

25 %

75 %

You get a personal profile which you can fill out

70 million worldwide users
Majority of users are based in European countries
Nearly all users are 18-35 years old
Most users have a free membership

The member base of Lovoo is highly composed of men. Majority of Lovoo members are under the age of 35. With its 70 million users, most members come from European countries like Germany, France, and Italy. Members from these countries make over 30 million of its member database.

However, Lovoo also has its fair share of the market in the United States, most of whom are young professionals looking for something to pass the time. Based on our test, it seems that Lovoo in the United States is not primarily used for dating. It is rather an app to meet like-minded individuals and make friends.

Member activity of Lovoo is relatively high compared to other social dating apps. More and more members participate in Lovoo Live, maybe because the incentives of Lovoo credits and cash is not a bad deal.

18-24
25-34
35-44
45-54
55+

Signing Up

Users can sign-up using email or Facebook account
SMS verification required
New members have to fill up a basic information form
Profile photo is required to use the app

Registration in Lovoo is quick and easy. It will only take 3 to 5 minutes of your time. If you choose to sign-up with your email, you have to fill out a personal information form. The form will ask you to provide your name, the city you live in, your birthday, and gender. Afterward, you will be asked for your email address and a nominated password. You then have to answer a captcha to prove that you are not a bot.

Most of the time, when the security system of Lovoo detects suspicious IP addresses or mismatched locations of email and IP address, they will ask for SMS verification. When you exit the site to redo your registration, even when you come back to it the next day, you will still be redirected to the SMS verification page. And it will keep doing that for 30 days if you don't verify your profile via SMS. But when all seems fair and clear, Lovoo would just ask for email verification.

Lovoo does not require you to fill out your profile immediately. It allows you to browse the features of the website without a complete profile – not even a profile photo. However, Lovoo will not prioritise your incomplete profile to show up when other members search for other users.

Making Contact

Roulette-type matching available
Sending hearts (likes) is free
You can add members to a favourites list
Search filters are very basic

Free members get 1 free icebreaker message daily

In Lovoo, you can send out hearts to other members for free. Sending hearts will notify the receiver that you are interested in him or her. You can also put interesting users to your Favourites list.

With regards to sending messages, Lovoo standard members get to send one free icebreaker message per day. If you are a paying member, you will have access to unlimited sending of messages, see who went and visited your profile, and who put you in their favourites list.

But before you get to use all Lovoo’s contacting features, you will be asked to complete your profile first. You need to fill in some profile information and upload a decent profile photo.

Lovoo’s “Discover” Feature

The “Discover” feature is a random member search where you can adjust the search filters. The search filters are pretty basic though. You can search depending on gender, age range, and location. However, changing the location is restricted within the different cities or provinces of your country.

Lovoo’s “Play” Feature

Play is Lovoo’s matchmaking game. It is a roulette-type matching wherein members are displayed, and you either have to click the heart for like or X if you want to pass on the user. When you are using Lovoo’s website, you can use your keyboard’s left and right arrows to hit like or pass.

Contacting Security

Lovoo makes it easy for all their users to block offensive users and report them to the admin. In the mobile app, the report button sits on the top-right of every user profile.

Profile Quality

Verified badge available
Free members can view other members’ profiles if they have completed their own
Free members can view other members’ photo galleries if they upload at least 3 photos on their profiles

The profiles are poorly detailed

Lovoo member's profiles don’t appear as separate pages. Instead, when you click on a member – whether on the Discover or Play page – the profiles appear on a pop-up window. When you view a member’s profile from the desktop version or on the mobile app, the member’s profile photo will take up half of the screen.

Profiles on Lovoo feature limited information about the member. They only show the name, location, age, and if the member is currently online. There is also an ‘About Me’ section in which users showcase who they are through a self-written paragraph. These pieces of information can be seen on the right side of the profile photo when viewed on the web, and the member’s photo gallery can be seen as you scroll down the pop-up profile window.

On mobile, the profile information is placed under the profile photo. The profiles have two tabs – one for the profile photo and information, and one that shows the member’s photo gallery. You are unable to view both tabs if you have not completed filling out your information or uploading at least three photos on your album.

App

Highly interactive app
Easy navigation for usability
Required to fill out profile details to see other members’ details
At least 3 photo uploads are needed to see all photos of other members
Free to download in iOS and Android

Lovoo’s mobile app offers two additional features – Radar and Lovoo Live – besides what it provides on its web version. These additional features make the app highly interactive. Lovoo’s Radar feature shows Lovoo users who are approximate to your current set location. You will see your profile picture in the middle of the screen, with circles around it similar to ripples. When there are nearby users, you will see their profile icons on these ripples.

Lovoo Live is the newly released feature of Lovoo which allows users to host video streams and watch other members’ live streams for free. Lovoo Live can be used to earn money especially if your live videos are popular. Whenever your watchers give you gifts during your live stream, you earn a diamond. These diamonds can be exchanged for credits or cash.

Compared to the website, Lovoo’s mobile app tends to be used more by users, and Lovoo highly advocates that users use their app more than its desktop version.

Real Life Review

"I was very intrigued by the buzz around Lovoo. I wasn’t really aware of the app – I am a huge Tinder fan – until I saw one of my best buds in Uni laughing over a live video stream. I asked him what the app was and he said it was “one of the best social apps out there” and that I had to download it and check it out myself. And so I did. Two weeks in, I have conversed with fascinating women, most were also university students. I have watched several live streams and even did some of my own. Although I don’t get hundreds of watchers, I do have a lot of fun. I use the app mainly to pass the time and to get to know some people, and that’s what the app gives me exactly. And the best part about the app is that you can fully experience the app’s features even when you just buy credits! No need to sign-up for a monthly subscription. Rad!" - Bill, 20, London

Design and Usability

Both the design of the app and desktop are clean, which makes for straightforward user experience. All the dating site’s features are well organised and quickly accessible.

In the app, all of Lovoo’s features are represented by icons that can be found at the bottom of the screen. While on the website, the features are on the top menu bar.

Lovoo’s website and app design appearance both stick to using minimal colors of purple and grey. The use of rectangular boxes is prevalent as well. This makes the app very attractive and modern which is best for their target market who are teens and young professionals.

Lovoo Costs and Prices

Account Registration
Host Live Video
Watch Live Video streams
Send hearts and likes
One icebreaker daily
Use of search functions
Add users to your favourites list

No advertisements
Send unlimited icebreakers
See who viewed your profile
See who liked you
Undo swipe in Play
Browse invisibily
Increased visibility

Duration / Credits / Coins	Costs per month	Total
Premium Membership
1 Month	8.99 £ / Month	8.99 £
3 Months	6.33 £ / Month	18.99 £
6 Months	4.50 £ / Month	26.99 £
12 Months	4.99 £ / Month	59.88 £
Lovoo Credits
300 Credits	0.01 £ / Credit	3.99 £
550 Credits	0.01 £ / Credit	5.99 £
2,500 Credits	0.01 £ / Credit	14.99 £
8,000 Credits	0.00 £ / Credit	31.99 £

Is Lovoo expensive or cheap?

In comparison to other providers Lovoo is average.

Credit Card
PayPal
Via Mobile Phone

Lovoo has one type of membership which can be availed in 4 different durations – 1 month, 3 months, 6 months, and 12 months. They also offer credits which you can use to send gifts and avail of only the features that you want.

What’s nice about Lovoo is that you can earn free credits by answering surveys and completing some tasks such as verifying your email or uploading more photos. You also get five additional credits when you log in daily.

Lovoo also allows you to earn money or Lovoo Credits from the app, in exchange with the Diamonds you earn from receiving gifts during your Lovoo Live Video stream to Lovoo Credits or even cash!

Special Features

Lovoo has notable features for its dating site and mobile app. These features are free to use.

Discover

Discover is where you can search for Lovoo users. It has basic search filters such as gender, age range, and location.

Play

Play is Lovoo's matchmaking game. Members are featured in roulette where you need to click the heart if you like the user, or 'X' if you want to go to the next one.

Lovoo Live

Lovoo Live allows all users of Lovoo to host video streams that other members can watch. Streamers can earn Diamonds for every gift they receive from their watchers. One gift is equal to one Diamond, and Diamonds can be exchanged for Lovoo credits or cash. This feature is only available on Lovoo's mobile app.

Radar

Radar shows you contact suggestions that are approximate to your current location. This feature is only available on Lovoo's mobile app.

Our rating

Signing Up:	4.0 / 5
Making Contact:	3.5 / 5
Profile Quality:	1.0 / 5
App:	4.0 / 5
Real Life Review:	4.0 / 5

Editors Conclusion

Overall, Lovoo proves to be a competent app in bringing together like-minded individuals. With over 4,200 matches made every month, Lovoo is probably one of the better apps for socializing and dating. Its continuous innovation in providing features that adapt to market trends and what its members want demonstrates that this social dating app is here for the long run. We recommend signing up an account with Lovoo – whether you just want to have some fun or are looking to find some serious dates.

FAQ

Membership

Can I join Lovoo for free?

Yes, joining Lovoo is free of charge.

What do I need to create a Lovoo account?

You need a valid email address and possibly a valid SMS number for verification purposes.

Can I temporarily deactivate my Lovoo account?

Unfortunately, temporary deactivation is not allowed in Lovoo.

How do I permanently delete my Lovoo account?

In your account settings, there is an option to delete your account. You have to put a reason before permanently deleting your account.

Does Lovoo offer premium membership?

Yes, Lovoo offers 1 kind of premium membership in 3 different plans—1 month, 3 months, and 12 months.

I don’t want to avail a premium plan but I want to avail some of Lovoo’s features. Can I do that?

Sure you can! You can buy Lovoo credits and use them as you please.

Can I cancel my premium membership with Lovoo anytime I wish?

Yes, cancelling your premium membership at any time is possible with Lovoo. You can use the benefits of your membership until the next billing cycle.

Usability

What is Lovoo for?

Lovoo is an app that makes like-minded people meet.

How does Lovoo match its users?

Lovoo has a roulette-type matching game called “Match”.

Is Lovoo location-restricted?

No, Lovoo shows you members all around the world. If you wish to see users within your location, you can use the “Radar” feature.

How do I chat on Lovoo?

You can chat on Lovoo by clicking the envelope icon on the screen. Free users only have 1 free message daily.

Someone seems like a scammer. How do I block and report user?

The block button can be found on each member’s profile. One click and you can block and report the user.

What is a “Glance”?

Glance in Lovoo shows your profile visitors.

What is an “Icebreaker”?

Icebreaker is what Lovoo calls your first ever message to another member.

What is “Lovoo Live?”

Lovoo Live is Lovoo’s new feature that lets users host live streams and watch other members’ streams as well.

What are “Diamonds”? How do I earn them?

Diamonds are what you earn when watchers of your live stream give you gifts. These Diamonds can be exchanged for Lovoo credits or cash.

Does Lovoo have a mobile app?

Yes, Lovoo has a mobile app that is available to download for iOS and Android.

Security

Is Lovoo a legitimate social dating app?

Lovoo claims that it is a legitimate dating app. They were also recently acquired by The Meet Group, Inc.

What security features does Lovoo offer?

Lovoo has strict terms of use and privacy policies for all its members. They also have strict verification processes when you sign up for an account.

Does Lovoo do profile validation and background checks?

Unfortunately, Lovoo does not do profile validation and background checks for every profile created on their dating site or app. However, they do permanently terminate accounts that seem suspicious.

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Infos

Company:	The Meet Group, Inc.
Address:	100 Union Square Drive New Hope, PA 18938
Phone-Hotline:	(215) 862-1162
E-Mail:	contact@lovoo.com

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